SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way - not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.
We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.
These are the first results after 4 months running this experiment. Continue reading →
Being literate used to be about knowing how to read. In the 21st century it also means knowing how to negotiate through the torrent of information coming at you from all directions. Information Fatigue…
Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
As far as the people buying from you are concerned, your business is not simply what you do. It's also how you do it and why you do it. Whether they realize it or not, your customers will internalize all of this as they form this relationship with your company. Gaining new customers and keeping existing customers is relationship-building, plain and simple, and demands that you be values-driven, positive and trustworthy, just as in your personal relationships.
If you don't think educators (esp. Librarians!) need think about branding, I do believe one should look at the future of education and the health our profession!
Are there still jobs for librarians? artsHub Australia (subscription) Mary Mavroudis, Information Specialist at a university library for the past 18 years, similarly perceived fundamental changes to her role.
Gale Expands Product Strategy and Bolsters Publishing Program to Address Critical Library Needs New STEM eBooks from Springer and Elsevier bring first of many chang
Gale Expands Product Strategy and Bolsters Publishing Program to Address Critical Library NeedsNew STEM eBooks from Springer and Elsevier bring first of many changes to GVRL - LOVE me some Gale Cengage Learning!
This archived webinar provides insight into the ways BrainPOP content is aligned with the Common Core State Standards.
"In this archived webinar, members of the BrainPOP Educators team explore the Common Core State Standards (CCSS) and the ways BrainPOP supports student achievement to meet them. Learn how the Common Core has influenced our plans for future content and features on BrainPOP and BrainPOP Educators"
Buffer I came across a good post from JuastAdandAk the other day. it covers many of the the things we talk about on the blog and podcast. What I really liked though is their break down of the five core steps of curation (also the graphic is great as well) 1. Find : Track other digital curators to emulate / learn from. I had a call the other day with someone asking if we had a what I consider a listening platform in our tool. We don’t and we haven’t built on for 2 simple reasons. It’s easy (beyond easy) …
Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands. Finding relevant content to your business, posting it to your social media channels, and engaging with your audience around other organizations’ content can be amazing for your business’ social media channels for reasons of its own.
Inspired ideas, easily adapted to the Education profession
After familiarizing kiddos with properly navigating smartphone apps, challenge some of the more tech-oriented ones to design and develop their own; Stanford already offers an open-source class on the subject!
It seems that Shia LaBeouf isn't the only one getting in trouble for 'being inspired' by the works of the others - French viral video site Minutebuzz is in hot water for selling plagiarized love story to Coca Cola
Creating vs. curating. If you work in marketing, or maybe even if you don't, I'm sure you've been a witness to this content debate at one point or another. There are numerous arguments for each side, and ultimately, both are included in any successful content strategy.
The ideal mix between content curation and original content creation is a debate that I often find myself having with my colleagues and industry peers. So, in the spirit of Super Bowl XLVIII this weekend, I decided to ask the experts what they thought in a matchup that I've officially dubbed Content Super Bowl I. Continue reading →
Somehow curation won with the points I gave (never trust me with points in regards to any sport!) LOL
I should have called it a tie!
Because I think to be a powerful curator & educator in social media you need to be both generously sharing but also creating!
Final word, I was HONORED to be asked to contribute! W00t!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.