Search engines are relying heavily on social media to provide more effective search engine rankings. Don't just talk about the funny cat pictures on Facebook. Start pushing out high quality content there
There are tons of rumors floating around about how Google Plus will help you with your SEO rankings. While this may or may not true, it shouldn't be the sole reason to use G+. The reason to use G+ is to connect and converse with your audience.
the old addage. I rather have it and not need it, then need it and not have it will apply. If your not up on G+ then you should start right now. Get your profile linked to everything that you contribute now.
Facebook announced Thursday its big mobile plans for Android: Facebook Home. Although it will initially be available only on a few models, Facebook Home represents how Facebook wants to exist on Android phones.
If you're confused by Facebook Home or just want to get a better understanding of everything the new interface entails, we've got you covered.
What Is It?
At the Facebook Home event, Facebook CEO Mark Zuckerberg consistently referred to Home as "putting people first instead of apps."
To that end, Facebook Home isn't a new OS and it isn't a fork of Android, instead it is a new home screen and app launcher interface for Android that gives your Facebook notifications, news feed posts and messages more integration with the overall phone experience.
Thomas Wooldridge's insight:
This looks very similar to how Windows phone. On android there is widget features. But I think more people will just opt for the Facebook App and just get the normal notifications their accustomed too. I have a feeling this will go bust rather quickly
This is an interesting post by Pawan Deshpande published on Content Marketing Institute. Here is an excerpt:
"Many companies that are implementing content marketing are struggling with producing sufficient content. Many marketers are turning toward content curation, the practice of finding, organizing, and sharing the best and most relevant content on a specific topic, rather than solely creating all their content themselves.
Here are some real-world examples of content curation at work. Here’s a quick overview of some of the more interesting applications we’ve found, along with some takeaways that you can use to begin curating content for your brands.
- FedEx: Tip: Curation can add credibility to your corporation’s perspective on an issue by demonstrating that others who have no vested interest in your company still share your views. With curation, you are not republishing the content; rather, you’re providing additional sources and commentary on why these other publishers are in agreement with your position.
- Intel: Tip: Curation responsibilities do not have to solely fall on your content or marketing teams. In fact, crowdsourcing curation can make content marketing more inclusive, participatory, and yield better, more interesting products.
- The Color Association of the United States: Tip: You don’t have to limit curation to just text content. If your audience responds to other forms of media such as images, videos or audio, consider curating that as well.
- The Oregon Wine Board: Tip: There is an opportunity for curation for every imaginable topic — even a somewhat obscure interest like enthusiasts of wine made in Oregon. If there’s no single, authoritative destination for your market, it may be a topic that’s ripe for curation (pun intended).
By having content curation involved in your company’s overall marketing plan, your company can save time, money and resources. Without it, your company’s content marketers will be suffering from burnout. Content curation is the only way to go."
I know for a fact that many people of twitter are turned off or just get totally confused on how it works. The timeline can be a total mess.
Thomas Wooldridge's insight:
I totally Love twitter. It's the best tool to find out what your favorite celeb is doing. Especially fun doing "LIVE" tweets during a television program. Unfortunately not every understands it. Follow these simple rules to enhance your twitter experience.
I think too many marketers look at social influence as if it's some kind of new phenomena. I don't believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience.