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leadership skills for work and daily living
Curated by Bobby Dillard
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Rescooped by Bobby Dillard from Just Story It! Biz Storytelling
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Storytelling Tips for Leaders - No. 1 Spotting Stories

http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...

Via Karen Dietz
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Marty Koenig's comment, March 9, 2013 3:13 PM
Right on, I call it THE BIG WHY.
Karen Dietz's comment, March 10, 2013 2:22 PM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 6:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

Rescooped by Bobby Dillard from Just Story It! Biz Storytelling
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Courageous Branding: How Marketers Use the Underdog Story | Beneath the Brand

Courageous Branding: How Marketers Use the Underdog Story | Beneath the Brand | The Daily Leadership Scoop | Scoop.it

Everyone loves an underdog. That's why so many marketers build their brands upon the powerful emotions of courage and redemption. In this three-minute emotional marketing lessonvideo, emotional marketing expert Graeme Newell explains best practices for giving your marketing message a strong feeling of hope. See how some of the world's best marketers make us believe that better days are just around the corner. Courageous Branding: How Marketers Use the Underdog Story http://t.co/MEcsDW4C #branding #brand


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Karen Dietz's curator insight, January 30, 2013 10:47 AM

And here is another example of a plot form that businesses can successfully use!

Karen Dietz's comment, January 31, 2013 4:00 PM
Glad you liked it Hari!
Rescooped by Bobby Dillard from Just Story It! Biz Storytelling
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Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes

Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes | The Daily Leadership Scoop | Scoop.it
Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.

 

Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.

 

Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.

 

And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.

 

We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.

 

This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Ken Morrison's comment, September 5, 2012 8:49 PM
Thank you for the recent rescoops! Hope you are having a nice weei.
Ken
Carole Pyke - The Personal Brand Storyteller's curator insight, April 15, 2013 4:53 PM

just testing

Rescooped by Bobby Dillard from Applied Storytelling.
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Concise Storytelling for Leaders Video

Concise Storytelling for Leaders Video | The Daily Leadership Scoop | Scoop.it
JD Schramm, Stanford GSB lecturer in organizational behavior and director of the Mastery in Communication Initiative, presents this workshop specifically des...

Via Karen Dietz, Janice Tomich, michaelpohl360
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Karen Dietz's comment, March 2, 2013 3:44 PM
I agree Annette! It would be a wonderful and enriching experience.
Flutura Decision Sciences & Analytics's comment, March 9, 2013 7:53 AM
Thanks Karen ... this was a brilliant share ... changed my perspective dramatically ...Keep them coming
Karen Dietz's comment, March 10, 2013 2:20 PM
Thank you Derick! So glad you found it helpful and I will keep 'em coming :))
Rescooped by Bobby Dillard from Just Story It! Biz Storytelling
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Leading Through The Power Of Persuasion & Storytelling

Leading Through The Power Of Persuasion & Storytelling | The Daily Leadership Scoop | Scoop.it
Taking part in the adventure of persuading others, sweeping them up into an idea, an unexpected action or an unproven vision, is a wonderful experience. The ability to create excitement all around you is what leadership is about.

 

Good grief -- I like some of what this article says but there is one glaring error: the confusion between persuasion and influence, particularly for leaders.

 

So what the heck is the difference between the two, why is it important, and what has it got to do with storytelling?

 

Well -- persuasion is getting someone to do something. Parents use persuasion all the time: "Finish your dinner or you won't get dessert." Or "Sit Fido and you'll get a treat!" Bosses use persuasion too: "Finish this report by X date or forget that promotion." We all use persuasion.

 

Influence however, is the power or capacity to cause an effect in indirect or intangible ways. Influence is more often 'showing' what needs to be done which then moves someone to take action -- hopefully in a desireable way.

 

There are many facets to influence including reciprocity, commitment, social proof and others (see Influence: The Psychology of Persuasion by R. Cialdini, 2006).

 

Leadership at the highest levels is about influence, not persuasion. Management is about persuasion. Confusing persuasion and influence creates leadership that can feel more like manipulation than willing participation.

 

Storytelling -- IMHO -- lies squarly in the camp of influence. And leaders definitely need to master storytelling as an way to both engage and influence.

 

The list this author has created for leaders to focus on to be persuasive is mostly all about influential qualities to imbue in a leader's storytelling. Except the first one -- threats and consequences. Outlining global consequences if an organization does not change can be part of an influential conversation. Threats, not so much. That's pure persuasion.

 

Go read the rest of the list and let me know what you think!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Bobby Dillard from Success Leadership
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Five types of leadership storytelling & when to use each

Five types of leadership storytelling & when to use each | The Daily Leadership Scoop | Scoop.it

Just how many types of stories are there? The answer is, as usual, it depends who you ask. Various storytelling aficionados categorize stories in different ways, and there are no hard and fast rules.

 

These 5 broad categories and the examples shared in each are really good and will build a good foundation for leadership storytelling. According to Paul Smith in his forthcoming book on leadership storytelling "Lead With A Story" (August 20112), there are actually 21 different categories/applications for leaders to know about and use.


Via Kim Zinke (aka Gimli Goose), Karen Dietz, Richard Andrews
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