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The Daily Leadership Scoop
leadership skills for work and daily living
Curated by Bobby Dillard
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Rescooped by Bobby Dillard from Behavior, People and Organizations
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6 rules to simplify a more complex work environment

Why do people feel so miserable and disengaged at work? Because today's businesses are increasingly and dizzyingly complex -- and traditional pillars of management are obsolete, says Yves Morieux.

Via Terence R. Egan
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Rescooped by Bobby Dillard from Just Story It! Biz Storytelling
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Courageous Branding: How Marketers Use the Underdog Story | Beneath the Brand

Courageous Branding: How Marketers Use the Underdog Story | Beneath the Brand | The Daily Leadership Scoop | Scoop.it

Everyone loves an underdog. That's why so many marketers build their brands upon the powerful emotions of courage and redemption. In this three-minute emotional marketing lessonvideo, emotional marketing expert Graeme Newell explains best practices for giving your marketing message a strong feeling of hope. See how some of the world's best marketers make us believe that better days are just around the corner. Courageous Branding: How Marketers Use the Underdog Story http://t.co/MEcsDW4C #branding #brand


Via Karen Dietz
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Karen Dietz's curator insight, January 30, 2013 10:47 AM

And here is another example of a plot form that businesses can successfully use!

Karen Dietz's comment, January 31, 2013 4:00 PM
Glad you liked it Hari!