Courageous Branding: How Marketers Use the Underdog Story | Beneath the Brand | The Daily Leadership Scoop | Scoop.it

Everyone loves an underdog. That's why so many marketers build their brands upon the powerful emotions of courage and redemption. In this three-minute emotional marketing lessonvideo, emotional marketing expert Graeme Newell explains best practices for giving your marketing message a strong feeling of hope. See how some of the world's best marketers make us believe that better days are just around the corner. Courageous Branding: How Marketers Use the Underdog Story http://t.co/MEcsDW4C #branding #brand


Via Karen Dietz