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VIDEO: Sam Adams ‘debuts’ helium beer for April Fools’ Day

VIDEO: Sam Adams ‘debuts’ helium beer for April Fools’ Day | The Daily Ale | Scoop.it
Sam Adams introduced the world to HeliYUM ale on Tuesday, the world's first helium beer. (@andreapark for all practical purposes, helium does not dissolve into liquids. Just FYI.
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This Is How Your Brain Responds To Beer vs Coffee

This Is How Your Brain Responds To Beer vs Coffee | The Daily Ale | Scoop.it
We all know the drinking a coffee first thing in the morning, will increase your energy levels with its caffeine boost. But how exactly does it work? And does it really give you a greater ability t...
Kate Barnes's insight:

Need Ideas? Drink Beer! 

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Crown Lager: Actually, rather than time, now hops and barley are the key ingredients - mUmBRELLA

Crown Lager: Actually, rather than time, now hops and barley are the key ingredients - mUmBRELLA | The Daily Ale | Scoop.it
CUB's premium brand Crown Lager has unveiled the first of its TV work by Clemenger BBDO Melbourne after the agency picked up the brand from Droga5 last yea
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Introducing The Wonderfully Weird Hello Kitty Beer - Kotaku

Introducing The Wonderfully Weird Hello Kitty Beer - Kotaku | The Daily Ale | Scoop.it
From toys to snack cakes, Sanrio's ever-famous cat can be seen peddling everything. Including beer.
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Not sure if these Hello Kitty beers would it make it past our alcohol standards board!

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Is the craft beer bubble about to burst? - Philly.com

Is the craft beer bubble about to burst? - Philly.com | The Daily Ale | Scoop.it
Philly.com
Is the craft beer bubble about to burst?
Philly.com
They're either worried that it's going to burst, or vowing that it will continue to grow.
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Mother's little helper | smh.com.au

Mother's little helper | smh.com.au | The Daily Ale | Scoop.it
Kate Barnes's insight:

Insight: "A drink is a punctuation mark of sorts between day and night" 'A shift of gears' 'A glass of water doesn't make me feel spoiled'

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Infographic: The Truth About How Beer Saved The World

Infographic: The Truth About How Beer Saved The World | The Daily Ale | Scoop.it
It might sound slightly ludicrous, but if you were one of the Egyptian builders working on the Pyramids in 1600 BC, your daily wage wasn't in the form of currency - but 1 gallon of beer. In retrosp...
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A Group Of Guys Replaced Their Friend’s Tap Water With Beer In The Most Epic Prank Of All Time

A Group Of Guys Replaced Their Friend’s Tap Water With Beer In The Most Epic Prank Of All Time | The Daily Ale | Scoop.it
This may or may not be an ad for beer company Tui . But either way, it might be the greatest thing that's ever happened in the history of ever.
Kate Barnes's insight:

This may just be the best beer commerical of all time... staged or not this is viral marketing at its ultimate and props to Tui for not overdoing the product placement.

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