How true is the idea of the right hemisphere being the creative one? A number of neuroscientists encourage an integration of thinking, using both sides.
In his new book, Imagine, Jonah Lehrer explores the art and science of original thinking — from Shakespearean tragedies to the invention of masking tape to Nike's "Just Do It" campaign. And when you get stuck?
Two recent articles by Jonah Lehrer and Susan Cain argue that brainstorming doesn't make people more creative. So how might we remake the brainstorming process, given what science tells us?