Google's Zero Moment Is The Ultimate Moment of Truth | The Core Business Show with Tim Jacquet | Scoop.it
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's (While slightly dense, this is a good read on digital...

Via Rami Kantari, Thomas Faltin, Martin (Marty) Smith