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The Top 5 Bare Minimums for Marketing Your Small Business Online

The Top 5 Bare Minimums for Marketing Your Small Business Online | The Core Business Show with Tim Jacquet | Scoop.it
The lazy SMB owner's guide to online marketing

SUMMARY: Online marketing doesn't have to involve huge amounts of time and effort for small businesses, writes Jordan Denny. A few fire-and-forget strategies such as upgrading your site's search-engine-optimization strategy and claiming your business's profile on services such as Google Places or Yelp can make a big difference, Denny writes. "Stick to these to make the largest impact on your business with the smallest amount of work needed," he advises.
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Aaron N. Fletcher's curator insight, January 8, 2013 10:53 AM

We’re very in-tune with the desires of contractors and service professionals. We realize that marketing, social media and SEO are words that you wish you could rid from your vocabulary. Again, we understand. But the landscape is changing and you need to adjust if you want to stay competitive. As TopRank states, nowadays it’s not just your “competition” that’s showing up more prominently to your customers:


What companies need to understand is that online competition isn’t just businesses competing for market share in the business world, but information and content published from a variety of sources that compete for search engine and social media users’ attention.


So we’ve put together the top 5 bare minimum techniques that will have the largest impact on your marketing for 2013. Stick to these to make the largest impact on your business with the smallest amount of work needed.


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Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing | The Core Business Show with Tim Jacquet | Scoop.it
With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar.It’s not just that social media is exploding; it’s how brands communicate. Empowered consumers with their expanding arsenals of social technology devices are going to change the landscape in 2013, too. This holiday season, consumers are going to be buying more new gadgets that will change the marketing dialogue between brands and consumers and test businesses’ ability to engage.
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Maggie Zhang's curator insight, August 21, 2013 10:15 PM

I strongly agree the tech adoption trend which has been mentioned in the article. Since tablet came to people‚Äôs life, more and more consumers use it to browse the website or to read the news instead of computer. EMarketer estimates that tablet users will reach 89.5 per cent by 2014. The figures showed that tablet will become a huge chance for companies to expand their social media. And just like smart phones, more and more companies developed their apps to approach their consumers. New technologies made marketers reach their target audiences much easier than before. 

Hendy Han's comment, August 22, 2013 2:51 AM
A great article to be shared Maggie. I do agree too that technology has revolutionized marketing. It brings efficiency and effectiveness for businesses and definitely a great opportunity that SMEs could use. As the article says, Social media and content marketing are indeed an important aspect to be learned and used to expand the business
Jaklin Issaeva's comment, August 27, 2013 8:05 PM
I like this article because it talks about how powerful trends such as content marketing are already reorienting and rewiring the business world in this digital world. I found this article to be very relevant to IMC process because of the social/ mobile media expansion and use of different communication channels.