November SEC ruling makes crowfunding stocks closer and the ruling changed the game:
"The law changes the landscape," said Shmerling, InCrowd's chief executive officer.
Federal lawmakers included crowdfunding in the 2012 Jumpstart Our Business Startups Act as a way to ease financing to small businesses. The SEC's proposed rules will be open 90 days for public comment.
While companies will be capped at raising $1 million per year through equity crowdfunding, Shmerling said it's an option for startups looking to raise under $100,000 to create an initial concept, prototype or business model.
Via Martin (Marty) Smith