Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.
Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists.
But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.
The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.
On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).
The following five companies not only have innovative products, but also have insightful blogs with valuable and compelling content.
How many tech companies do you think have corporate blogs? Given the buzz around content marketing and its importance to branding and reputation building, you’d think most would.
Think again. Fewer than 21% of technology companies have a corporate blog, according to a recent report from Percussion Software. That’s problematic since the same report also suggests that companies with great content on their blogs are perceived to have better, higher-quality products and a more established reputation.
To be clear, we’re not talking about the official Twitter, LinkedIn, and Facebook blogs, as their audiences are brand loyal and even product updates count as a good read. It’s the smaller or lesser-known brands that need a bit more creativity to turn visitors into dedicated readers.
[These] five companies not only have innovative products, but are great examples of insightful blogs that provide their audiences with valuable and compelling content.
Coca Cola has realised their marketing strategy that has worked well for decades needed to evolve. They are moving from Creative Excellence to Content Excellence. The rise of social media networks has driven this change.
This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site's traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising.
What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc...
It also gives an idea of the volume of content that was required to achieve that, which - compared to what we see users typically achieve on Scoop.it - is very similar and reasonable.
It also supports some other best practices we've mentioned already such as:
- being multi-channel: traffic doesn't come from one source but combining several channels (linkedin, twitter, ...) is key; it's what we call the hub model.
- frequent publishing: it's not about reaching our massive volumes so much than it is about publishing every week.
- use of topic site customization or web site integration to facilitate lead conversions (typically what Scoop.it Business allows to do very simply)
- giving context is important: for readers but also for SEO reasons.