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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us | The Content Engine | Scoop.it
We've analyzed the social share counts of over 100 million articles in the past right months. So it's fair to say we have a pretty good idea of what gets shared the most.
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The Psychology of Facebook: Why We Like, Share, Comment

The Psychology of Facebook: Why We Like, Share, Comment | The Content Engine | Scoop.it
Whenever I hop onto Facebook to do something specific—find a link I saved for later or see what’s happening on Buffer’s Facebook page, perhaps—something strange happens.
Despite my best intentions to stay on track and accomplish my goal, I get sucked in. Suddenly I’m checking my own notifications, looking at what’s been recently posted and generally forgetting why I came to Facebook in the first place.
This isn’t entirely by accident. There is science and psychology that explains why so many of ...
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12 Facebook Tactics Working Right Now

12 Facebook Tactics Working Right Now | The Content Engine | Scoop.it
We've scoured the web to find out what's working on Facebook right now---all the tactics, new additions and post types you need to know today.
StanMag's insight:

Good list actually

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Upworthy says native advertising is working better than expected

Upworthy says native advertising is working better than expected | The Content Engine | Scoop.it
The conventional view of Upworthy is that it is just one of a number of sites that specialize in viral “click-bait,” but the site’s founders have always maintained that it is different because the content it chooses has a larger social purpose behind it, as opposed to just driving clicks. And that’s partly why its…
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Content Marketing Must Evolve to Marketing Content, or Else

Content Marketing Must Evolve to Marketing Content, or Else | The Content Engine | Scoop.it
For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush....
StanMag's insight:
Amen: less is now more
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You gotta read this! — Maker’s Perspective — Medium

You gotta read this! - Maker's Perspective - Medium
Thoughts about reading and internet media use
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Global Motherhood, One Story One World - HuffPost Culture

Global Motherhood, One Story One World - HuffPost Culture | The Content Engine | Scoop.it
Meet mothers and children around the world through photos, interviews and stories to learn of parenting practices, successes and struggles in other countries.
StanMag's insight:

Smart native advertising placement on Huffpost by J&J

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Distribution 101: The Content Marketer’s Guide to Facebook Sponsored Posts

Distribution 101: The Content Marketer’s Guide to Facebook Sponsored Posts | The Content Engine | Scoop.it
If Facebook sponsored posts aren't in your content distribution arsenal, you're missing out.
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Liz Wiseman: "Rookie Smarts" | Talks at Google - YouTube

Share your videos with friends, family, and the world
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Thinking Like a Publisher: 6 Things Brands (Including Coke) Need to Do to Win With Content in 2015

Thinking Like a Publisher: 6 Things Brands (Including Coke) Need to Do to Win With Content in 2015 | The Content Engine | Scoop.it
brand lift and share of voice
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The Pros, Cons, and Costs of the Top 10 Content Distribution Platforms

The Pros, Cons, and Costs of the Top 10 Content Distribution Platforms | The Content Engine | Scoop.it
a good recap of top 'paid social' boosters
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Why Paying for Social Is Better Than 'Doing' Social

Why Paying for Social Is Better Than 'Doing' Social | The Content Engine | Scoop.it
For a long time, the echo chamber preached that the best way to reach people is to create ongoing content on social (either promoting more substantial content from an owned property or creating so-called “snackable” social-native content), and that by doing so we’ll rack up loyal audiences who we can repeatedly reach whenever we want. Recently, it’s become clear to me that that’s no longer entirely the case.
StanMag's insight:

For a long time, the echo chamber preached that the best way to reach people is to create ongoing content on social (either promoting more substantial content from an owned property or creating so-called “snackable” social-native content), and that by doing so we’ll rack up loyal audiences who we can repeatedly reach whenever we want. Recently, it’s become clear to me that that’s no longer entirely the case.

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Snapchat, Twitter, and Facebook are at war over the future of news — and one of them tried to buy a media company

Snapchat, Twitter, and Facebook are at war over the future of news — and one of them tried to buy a media company | The Content Engine | Scoop.it
Facebook, Snapchat, and Twitter have hundreds of millions of visitors every day, which can drive a lot of referral traffic for publishers. But partnering with platforms means giving up control of who sees their articles and how those stories are promoted. It also means splitting a meaningful chunk of revenue with a third party. Then there's the question of who will get to collect user data, and who will get to own analytics.
StanMag's insight:

same gambit for brands

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SXSW: BuzzFeed CEO Jonah Peretti Outlines "Huge Advantage" of Posting Directly to Social Media

SXSW: BuzzFeed CEO Jonah Peretti Outlines "Huge Advantage" of Posting Directly to Social Media | The Content Engine | Scoop.it
When BuzzFeed Motion Pictures released its video with President Barack Obama, it chose to post the clip to Facebook instead of the BuzzFeed website.
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Keywee and the War For Content Distribution Supremacy

Keywee and the War For Content Distribution Supremacy | The Content Engine | Scoop.it
The war over content distribution is heating up, and venture capitalists are rushing to provide ammo.
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Know What Your Audience Wants Before Investing in Content Creation and Marketing - Whiteboard Friday

Know What Your Audience Wants Before Investing in Content Creation and Marketing - Whiteboard Friday | The Content Engine | Scoop.it
Posted by randfish
Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce.
StanMag's insight:

greta piece

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Your Story

Your Story | The Content Engine | Scoop.it
Who was number one the day you were born? Who was in No10 when you first voted? Your Story is a new online tool that intertwines your back story with BBC archive news events. Turning the world’s time line, into your time line.
Go on, log in and find out YOUR STORY at www.bbc.co.uk/taster
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The Timeline Project™ | From Bayer HealthCare

The Timeline Project™ | From Bayer HealthCare | The Content Engine | Scoop.it
Welcome to The Timeline Project™, a place and a community where you can think about your future – dream it, visualize it, and ultimately realize it.
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You gotta read this! — Maker’s Perspective — Medium

You gotta read this! - Maker's Perspective - Medium
Thoughts about reading and internet media use
StanMag's insight:

Long form content is not dead!

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The Content Marketer’s Guide to Promoted Tweets

The Content Marketer’s Guide to Promoted Tweets | The Content Engine | Scoop.it
If you're a content marketer, there's a darn good chance you want more eyeballs on your content. Enter Promoted Tweets.
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How Technology Is Changing Media

How Technology Is Changing Media | The Content Engine | Scoop.it
An in-depth look at how BuzzFeed is leadingthe industry’s trends in social, mobile, and video.
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This is test

thisis a test
StanMag's insight:
my answer
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10 data-visualisations that prove information is beautiful

10 data-visualisations that prove information is beautiful | The Content Engine | Scoop.it
One of my favourite talks from last week’s Festival of Marketing was by David McCandless from Information is Beautiful.
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