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The Content Chronicles
A Content Marketing Digest: planning, strategy, tactics and resources
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Employed Media: How Internal Advocates Can Share Your Content Marketing

Employed Media: How Internal Advocates Can Share Your Content Marketing | The Content Chronicles | Scoop.it
Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content effort...
Kelly Hungerford's insight:

The concept of Employed Media (employees sharing and through sharing, advocating for your company) is gaining momentum.

 

The benefits are plentiful  and the obstacles are not overwhelmingly high, but can we count on employees (or should we) to be internal advocates?  Is willingness to share something that will influence hiring in the future?

 

Nice post by Doug Kessler on the topic. 

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Scooped by Kelly Hungerford
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Every Company Can Be a Media Company

Every Company Can Be a Media Company | The Content Chronicles | Scoop.it

Great follow up post to David Armano's post. If there's a universal truth in the digital age it's that there's too much content and not enough time to consume it - and that's where digital curators come in.

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Rescooped by Kelly Hungerford from Curation Revolution
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How to Consistently Out-Curate Your Competitors

How to Consistently Out-Curate Your Competitors | The Content Chronicles | Scoop.it

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.

 

The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.

 

An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.

 

So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.

 

If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.

 

Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like Inbound.org.
15) Scour the Web with Snip.it and Scoop.it.
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on List.ly.
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.

 

Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.

 

Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."

 

 

Read full, long and interesting article here: 

http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/


Via Giuseppe Mauriello, Therese Torris, Martin (Marty) Smith
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Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
Rescooped by Kelly Hungerford from Curation Revolution
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Q: Is Content Marketing The New Advertising? A: Yes [Infographic]

Q: Is Content Marketing The New Advertising? A: Yes [Infographic] | The Content Chronicles | Scoop.it

When I ask people what they think marketers do or what is marketing, they almost always say that marketing is some form of advertising or promotion.

 

We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Traditional advertising and branding are under attack.

 

In this recent post from Copyblogger, Frank Strong makes a great case for why content marketing is the new branding.

 

I agree with his case and would add that content marketing is the new advertising. I have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.

 

According to Frank, Branding is more than a logo or a tagline. Branding exists in the minds of consumers as a perception. And all the company assets support or extend existing notions or expectations. Great companies, then exceed these expectations with the experiences they deliver with their product of service.

 

Frank goes on to explain that “the essence of a brand lies within its meaning. And words have meaning. Words matter.” You can see where he’s going, right? It’s the content that supports the brand promise. And it’s not just your content. More importantly it is “what other people say about you” that matters most.

 

Great content and engaging stories help your company’s content get found and get shared. When great content is shared, commented on or liked, it is no longer your content alone. It is their content. And user-generated content is trusted more than advertising or promotion.

 

Echoing my recent talk on the battle for customer attention, Frank explains that “Content is currency — something we trade for our audience’s attention. That currency becomes more valuable every time it’s shared by someone other than ourselves.”

 

And so he implores us in marketing and business to focus on creating content worth sharing.

 

Thankfully, the folks at PRWeb, have created this guide to creating content based on a view of the level of customer engagement and the level of company effort to create. It says it is for small business but I think it’s relevant for all businesses. So check it out. And tell me what you think:

 

Is content marketing the new branding?
Is content marketing the new advertising?
Will marketing simply become synonymous with content marketing?

 

#FlowConnection

#ChannelConnect

#TrustCloud

Marty Note
I may not agree with everything in this infographic, but Laurens note is right on. Content marketing is what is left because it is equal parts push and pull. Traditional advertising has relevance ONLY in support of what has already proven itself somewhere else such as content marketing. Educate and help in a way others appreciate (i.e. shares and likes) and you win. Try and do anything else by itself and good luck with that.


Via Laurens ten Hagen, Martin (Marty) Smith
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Rescooped by Kelly Hungerford from Curation & The Future of Publishing
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Content Curation Sneaks Up on Marketers

There are many varying opinions of curation, but what most people don't realize is that they curating information every day. 

 

Adding commentary to content, however, is what establishes the difference between curation and simply sharing. Scoop.it aims to create a place where you can share all of your content while adding your own commentary, and then push this content to all of your different social media presences. This is where the value of curation truly lies.


Thanks to Ardath Albee for this insightful post.


Via Ally Greer
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Rescooped by Kelly Hungerford from Curation & The Future of Publishing
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Content curation help brands increase their visibility and their customer engagment

Content curation help brands increase their visibility and their customer engagment | The Content Chronicles | Scoop.it

As Therese Torris explains on this blog post: "there is more smart content online than anybody could ever read". So that's why she decided to embrace curation rather than contributing to the "ongoing content inflation".

 

Her post is very complete and articulates very well how brands can leverage it to make it an efficient Content Marketing Strategy: "Content curation help brands increase their visibility and their customer engagment."

 

If you're trying to place Curation among your other Content Marketing efforts, this is an interesting read.


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Rescooped by Kelly Hungerford from Brand & Content Curation
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74% Of B2B Content Marketing Is Done On Social Media [INFOGRAPHIC] - AllTwitter

74% Of B2B Content Marketing Is Done On Social Media [INFOGRAPHIC] - AllTwitter | The Content Chronicles | Scoop.it

Content marketing is a great way to engage your audience and tell a compelling brand story. It’s also primed for social media.

This infographic explores how business-to-business (B2B) companies use content – such as tweets, blog posts and newsletters – to promote themselves on- and off-line.


Via The New Company
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Rescooped by Kelly Hungerford from fuzzy on monetizing,apps,social networking & how to's
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Tweets do affect Rankings [Study]

Tweets do affect Rankings [Study] | The Content Chronicles | Scoop.it

Interesting post and a great one for presentations and making the case for how Twitter can improve your ranking. 

 

 From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

Full Article Here: http://www.branded3.com/tweets-vs-rankings


Via Antonino Militello, Gerrit Bes, Sandy Kumar
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Rescooped by Kelly Hungerford from All Things Paper.li
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Learning from Failure and Getting Started with TweetChats

Learning from Failure and Getting Started with TweetChats | The Content Chronicles | Scoop.it

A few months back I was invited to join a TweetChat hosted by TechSoup. The chat was on curation for non-profits.

 

Because I am active in the area and passionate about the subject, I accepted without hesitation. Unfortunately, it was my first chat and I was utterly unprepared. The experience left me looking, and feeling, like a fool. In fact, I think Jan Gordon was present and watched as I was bulldozed by tweets and questions. It was a complete failure and there was a lesson to be learned!

 

I would never attend a physical event without researching the venue, the organizer and participants before hand - why was I thinking a TweetChat would be any different?

 

After the experience I took some time to research best practices and came up with a list of of my own. 6 months later, I am getting the most out of TweetChats: enjoying meeting new people, learning, discussing and exchanging. 


If you haven't attended a TweetChat yet, I encourage you to do so and if it is your first, perhaps this post will help out.

 

You truly get out of them what you put into them, so go chat, and have fun.  

 

 

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Rescooped by Kelly Hungerford from Create & Curate
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Want to Stay Ahead of Google's Next Update? Change the Way You Think

Want to Stay Ahead of Google's Next Update? Change the Way You Think | The Content Chronicles | Scoop.it

I rescooped this post because it is so relevant for content creators/curators working in marketing. And it only reinforces the argument for companies and organisations to invest in a content strategy leading to quality, valuable content on their websites and blogs. The times they are a-changing.

Thanks to Level 343 for spotting it.

 

In the post Daniel Tynski advises businesses to stop worrying about future Google updates and instead focus on providing long-term value for their audiences/customers. In this way, they cease being victims of Google's changes but start to secure their position on the web by providing valuable and quality information. 

 

This is not so new, but what is different is that he lists actionable steps for companies to take once they have decided to change their mindset. 

 

Here's one excerpts: "Seek to cultivate the most long-term value from each visitor as possible. Trust and authority help you rank, but become even more important qualities when it comes time to sell your products or services.
"Seek to open up new sales channels and new verticals for customer acquisition. Any business relying solely on search, or any single lead generation vector is inherently unstable. Each new channel for driving targeted visitors hedges you against any fluctuations you may experiences across other inbound channels."

 

 


Via Level343, Liz Wilson
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Rescooped by Kelly Hungerford from Marketing Strategy and Business
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How to Create Content Partnerships That Build Ethical Links and Authority | Content Marketing Institute

How to Create Content Partnerships That Build Ethical Links and Authority | Content Marketing Institute | The Content Chronicles | Scoop.it

Excerpted from article:

 

"Link building has long been an important SEO tactic.

Though Google’s Penguin update has proven to be a huge blow for website owners who have placed little to no emphasis on quality content, this update also presents a huge opportunity for content marketers who have made quality content a focus from the get-go.

 

Here are tips on how content marketers can effectively (and safely) link build in today’s post-Penguin SEO landscape, using quality content and by forming long-term content relationships.

 

1) Focus on long-term relationship building:

A content partnership is traditionally when two organizations come together to exchange content on one another’s websites on a semi-regular basis.

Building several high quality articles on a reputable blog or website will increase your chances of attracting higher-quality leads and more recognition within your industry.

 

2) Approach bloggers with care:

When you pitch a blogger on your content (and on your business), make sure you are striving to make a great impression. Take the time to browse through their posts. Make sure you read about who they are and what they are looking for — including style, topics, and the way they like to present information.

 

3) Research the website’s guidelines BEFORE you make contact with a content proposal:

Research a website’s editorial guidelines before you do anything else. Find out what the editors require, and then make your next move. It will save bloggers from getting frustrated, will save you time, and is likely to spare you from rejection.

 

4) Build a repertoire of quality content on your own:

The easiest way to demonstrate your writing skills and your perspective is to point a prospect to your own blog.

 

5) Be genuine:

My biggest content marketing successes have come from being completely honest and personable with the editor I was pitching.

Penguin or no Penguin, terrific content and authentic networking will speak louder than 100 low-quality links ever could. Not only are you less likely to be affected by future Google algorithm adjustments, you’ll also be investing in a link building approach that will continue to reap real-world benefits over a long period of time..."

 

Read full article here: http://j.mp/K6Sy1E

 


Via Giuseppe Mauriello
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Rescooped by Kelly Hungerford from Visual Innovation
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5 Lessons For Storytellers From The Transmedia World

5 Lessons For Storytellers From The Transmedia World | The Content Chronicles | Scoop.it

5 Lessons related not only to the Transmedia storyteller, but applicable to consumer-facing design or innovation efforts. The article reads like a primer to user experience design as well.


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Rescooped by Kelly Hungerford from Social Media Content Curation
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Content Curation Can Engage Customers With Quality Content

Content Curation Can Engage Customers With Quality Content | The Content Chronicles | Scoop.it

Excerpted from article on eMarketer:

"Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find.

 

In a March 2012 poll of more than 400 US marketers and agencies, Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with a potential customer.

The survey also found that 85% of respondents viewed the main objective of content creation as establishing thought leadership.

 

Time constraints are emerging as the biggest difficulty marketers face in content curation. Three-quarters of respondents did not have enough time to devote to the process.

 

Social media has emerged as the platform of choice for sharing content; but it’s not enough to simply share content. Curation must be performed on a regular basis, and with quality content, in order to interest consumers and keep them engaged."

 

Read full original article here:

http://www.emarketer.com/Article.aspx?R=1009091

 


Via Giuseppe Mauriello
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Rescooped by Kelly Hungerford from All Things Paper.li
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Brands Will Become Media: Here’s How

Brands Will Become Media: Here’s How | The Content Chronicles | Scoop.it

"If your company doesn't have the below model ( The Social-Creative Newsroom) in place a year from now, you may regret it" David Armano, Edelman Digital

 

We've been hearing it for years, and now we're living it. Everyone is a publisher. 

 

David addressses companies and brands but I see even the smallest of companies , and / or solopreneurs fitting in here. 

 

We all need to be our ow media empires. And if we don't we all risk missing the window of opportunity that David speaks about.

 

David says "Trends in media consumption point to the convergence of savvy marketing tactics combined with a real-time newsroom approach for brands to be seen and heard in a collectively social, digital and mobile world"

 

"It’s all going to come down to this: content, quality, frequency and relevancy. If companies are to become media, they must master the art and science of merging marketing with a real-time news cycle. The content a company produces must be compelling and built for an audience with an itchy “like” finger."

 

Note: David references Pulse in this article. I would have loved to have seen Intel's IQ in here.  I think they've hit the bullseye when it comes to marketing and the newsroom intersecting. 

 

In conclusion, there are a myriad of services out there that can help you build your social-creative newsroom.  I see Paper.li as one them.  I'd love to hear your thoughts. 

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Rescooped by Kelly Hungerford from Social Marketing Revolution
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | The Content Chronicles | Scoop.it
Social Media - Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...

 

Marty Note
I'm all for planning, but remember to plan in a certain amount of "Will respond" time in any social media camapign. Social is a conversation. I know you've heard that idea over and over, but its practical expression is to build in response time to any social plan. Don't just lecture, listen too.


Via Stan Smith, Martin (Marty) Smith
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Rescooped by Kelly Hungerford from Curation Revolution
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Customer Social Revolution – Most Important Channels For Clients and Customers [Infogrpahic]

Customer Social Revolution – Most Important Channels For Clients and Customers [Infogrpahic] | The Content Chronicles | Scoop.it

Good customer service demands that a business contacts and connects with customers on the customers’ terms. Oftentimes, this means you will need to be available via various channels. Depending upon your audience, you may need to connect with clients via new media, old media, or both.

 

When providing customer service there are several channels in which to connect with clients such as: Phone, email, web self-service, live chat, traditional letter, text messaging, and social media. Understanding how each of these channels work, and whether they work with your particular audience is imperative to your business success...

Marty Note
I like this infographic because it reinforces a customer service truth - meet customers where and when they want to be met. This is little doubt the MEANS of customer service has changed. We have many new way to stay in touch and respond. What makes up great customer service hasn't changed, things like:

* Care and Share.

* Listen more than you talk.
* Be Proactive and respond fast.
* Do a little something extra.
* Golden Rule still rules.

still matter no matter what channel you use.


Via Nebojsa Stojanovic, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Rescooped by Kelly Hungerford from Curation Revolution
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Cool Quick ScentTrails: Twitter Headers, SEO, Storytelling

Cool Quick ScentTrails: Twitter Headers, SEO, Storytelling | The Content Chronicles | Scoop.it

Marty Note
Got behind on some cool stuff so created a quick blog post to summarize and share links. These posts may seem disparate. In fact they are all related to the new visual storytelling Google is demanding and Twitter is finally trying to catch up to as Pinterest is about to pass them (if they haven't already). 

Will Twitter's new header be too little too late? Q: Can you tell better stories thanks to Karen Dietz (on Scoop.it: http://www.scoop.it/u/karen-dietz ;)? A: Yes.  I also shared some of my favorite storytelling resources. 


Via Martin (Marty) Smith
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Rescooped by Kelly Hungerford from Curation & The Future of Publishing
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Why Twitter Matters: Tomorrow’s Knowledge Network

Why Twitter Matters: Tomorrow’s Knowledge Network | The Content Chronicles | Scoop.it

Great pick by Jan Gordon and a vribrant defense of Twitter as way to do research, mutual curation and smart... cocktail parties! 

 

Nigel Cameron says in this post he doesn't like "the thought of “one great inter-connected world brain,” language proposed by the editors of a National Science Foundation volume a decade back." But reading him (and as he also admits), I couldn't help but think about this previous post on how curation might be shaping the global brain.

 

Thanks Jan!


Via janlgordon, Guillaume Decugis
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Guillaume Decugis's comment, July 9, 2012 3:29 PM
I also love the smart Cocktail Parties. Reminds me of our chats in NYC at the #140 ;-)
janlgordon's comment, July 9, 2012 9:07 PM
gdecugis
Great minds think alike, I liked the 24/7 cocktail party too:) yes it was great chatting with you at the #140 last year, I missed you this year:)
Guillaume Decugis's comment, July 9, 2012 9:18 PM
This year was Chicago for me (TechWeek). But I love NYC so I'll be back!!!
Rescooped by Kelly Hungerford from Curation & The Future of Publishing
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Understanding Content Curation

Understanding Content Curation | The Content Chronicles | Scoop.it

On her blog, Nancy White did a great job detailing the various levels at which Curation adds value. And how it differs from collecting.

 

A Learning & Innovation specialist, she also greatly outlines how curation and education are a great fit.


Via Neli Maria Mengalli, Guillaume Decugis
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ProfessorBill Santiago's curator insight, October 21, 2014 12:08 PM

 

What do I need to know in order to give good safe care to those who are sick?

Rescooped by Kelly Hungerford from Brand & Content Curation
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Twitter is the common dude’s RSS reader, new discovery tools show

Twitter is the common dude’s RSS reader, new discovery tools show | The Content Chronicles | Scoop.it

The crux of the matter is simple: Around half of Twitter users are using the service as a supersimplified RSS reader, not as a mechanism for broadcasting their own thoughts to an uncaring world. Since the company wants to grow — and wants to continue to grow more mainstream — it’s in its best interests to make Twitter the simplest, best RSS reader anyone could ask for. And today’s announcements about finding and following topics take the product a bit closer to that goal.


Via The New Company
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Rescooped by Kelly Hungerford from fuzzy on monetizing,apps,social networking & how to's
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Tweets do affect Rankings [Study]

Tweets do affect Rankings [Study] | The Content Chronicles | Scoop.it

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

Full Article Here: http://www.branded3.com/tweets-vs-rankings


Via Antonino Militello, Gerrit Bes, Sandy Kumar
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Rescooped by Kelly Hungerford from All Things Paper.li
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Ann Smarty: How to be a Guest Blogging Rockstar | The People Behind the Paper.lis

Ann Smarty: How to be a Guest Blogging Rockstar | The People Behind the Paper.lis | The Content Chronicles | Scoop.it

We had the pleasure of interviewing blogging legend ( even though she would probably never admit it!) Ann Smarty of MyBlogGuest.  

 

If you aren't familiar with MyBlogGuest, it is a networking platform for bloggers who would like to publish their content on niche sites and who are interested in connecting with other bloggers, journalist and content creators. 

 

This is a fantastic post brimming with resources, best practices and whole-hearted sharing. Here's what Ann shares:

 

Advantages of guest blogging

Case studies

Best practices for getting started

Strategy for becoming a guest blogger

Pitfalls to avoid

Guest blogging success stories

 

Bonus: a video of advanced techniques for those who are active on MyBlogGuest

 

Userfulness: 10 /10

 

Ann, lives up to her name in this title: Rockstar!

 

 

 

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Rescooped by Kelly Hungerford from Create & Curate
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How Content Curation Can Improve Your Search Rankings

How Content Curation Can Improve Your Search Rankings | The Content Chronicles | Scoop.it

With the right curation strategy and the right tools you can deliver the right kind of content that your audience wants and search engines love…in half the time [compared to writing content]. 

 

In this article Neil Patel explains the benefits of content curation; and recommends content curation tools. 

 

Thanks to Henneke Duistermaat for scooping this piece. 


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Rescooped by Kelly Hungerford from Marketing Strategy and Business
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A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute

A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute | The Content Chronicles | Scoop.it

Excerpted from article:

"As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.

 

The process will help you pinpoint the areas of your content strategy that are working well, and those that could use some fine-tuning.

 

Use the Content Marketing Success Worksheet below to record your responses to the following questions:

 

1. Consistency: How consistent is your content marketing?

2. Relevance: Does your content marketing deliver the right information?

3. Style: Does your content engage your market?

4. Efficiency: Do you have an efficient process for selecting and producing topics for your content?

5. Influence: Does your market position or level of influence improve each month?

6. Goals: Does your content support your firm’s long-term goals?

7. Challenge: Does your staff find your content marketing to be adequately challenging?

 

It’s easy to put this analysis process into play in your organization — there are just two main steps:

 

1. Share the Content Marketing Success worksheet with your staff.

2. Rate your content marketing on a scale of 1–5.

 

No content marketing program is ever finished — there is always room for improvement."

 

 

Each element is analyzed with more information.

Read full article here: http://j.mp/KspKKn

 


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Rescooped by Kelly Hungerford from Social Media Content Curation
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Content Curation Tool Clipboard Opens To All Adding New Feature Boards

Content Curation Tool Clipboard Opens To All Adding New Feature Boards | The Content Chronicles | Scoop.it

Giuseppe Mauriello: I "scooped" this service called Clipboard when it was in private beta, October 15, 2011:

 http://www.scoop.it/t/social-media-content-curation/p/548503878/new-powerful-curation-tool-clipboard-saves-pieces-of-web-pages

Today Clipboard, that allows users to save parts of Web pages, is no longer in private beta.

 

From review on The Next Web:

"Clipboard was founded by Gary Flake, who previously founded Microsoft’s Live Labs, Yahoo Research.

 

Flake sees Clipboard as a service closer to Dropbox, then he does Pinterest. While Pinterest is more for vanity sharing, his company is all about capturing the important parts of the web for your own purposes, whether you want to keep your clips private or share them with others.

 

Along with coming out of beta, the site has launched its own feature called “boards”, which Flake tells me was the original concept for the site. Users can now put together all of the things that they clip into a Pinterest-style board and share them publicly or just with specific people.

 

By using Clipboard, you can not only share links, you can share the actual context of what interested you in the first place, with the code from the page completely intact. So if you wanted to clip an IMDB page, all of the links to the actor pages would remain. This beats the current Pinterest experience of simply grabbing an image..."

 

Read full article here: 

http://thenextweb.com/apps/2012/05/31/clipboard-officially-launches-adds-boards-and-could-become-your-new-inbox/

 

Try out it: https://clipboard.com

 


Via Giuseppe Mauriello
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Paulo Simões's comment, June 1, 2012 4:57 AM
Clipboard is a fantastic tool. One of my favorite for now. I don't see the point of Pinterest.
With Clipboard we grab all what we want. Almost perfect.
Giuseppe Mauriello's comment, June 1, 2012 5:20 AM
Hi Paulo, I agree with you. One of my favorites for me too.