The Consumer Engagement
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The Consumer Engagement
Consumer's role in IMC
Curated by Srishti Jain
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Why Customer Engagement is Important in Today’s World? - YNG Media

Why Customer Engagement is Important in Today’s World? - YNG Media | The Consumer Engagement | Scoop.it

"It is true that there are some companies, who can survive with unhappy customers for some time, but sooner or later they have to face the judgement day, and shift their business to some other places or leave that forever. Its affect must be understood by business owner, as it is highly important to provide their customers with smart services and quality products to win over them, and keep them devoted towards their business."


Via Keane Orchard
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Savanna Steele's comment, August 22, 2013 5:51 PM
In this article it states that not only should the companies be focusing on brand reputation but creating long term relationships-loyality. They referred to using social media via Facebook, LinkedIn and Tweeter as avenues to interact with their consumers, however focusing on customer satisfaction so that the comments received are positive, however you will always get someone with a negative comment. Although customer satisfaction is important I believe that you will never be able to please everyone, therefore I see social media as a good way for customers to express there concerns as they can be directly answered and resolved with responses where as if they were just unhappy customers they are more likely to spread negative word of mouth.
TSZ HA FUNG's comment, August 22, 2013 8:54 PM
Technologies provide convenience channel to consumer, consumer can easily search information online and they love to do it, company use social network like Facebook, Twitter to obtain and exchange information, company communication with consumer and provide information via Facebook page or website. Consumer be more power of controlling but also increase the trust because they process information by they own and it is more creditable.
Rachel Chen's curator insight, October 2, 2014 11:22 PM

Consumer engagement is such a vital tool in creating a successful marketing strategy, especially in the day and age of the Internet. Social media can be a double edged sword when it comes to bad feedback also being easily communicated and promoted to other consumers. Customer engagement is not all about just managing brand reputation but at the same time it is also capable of creating a meaningful and long term relationship with the customers.

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How SoLoMo Is Revolutionizing Digital Marketing | The Marketing Zen Group

How SoLoMo Is Revolutionizing Digital Marketing | The Marketing Zen Group | The Consumer Engagement | Scoop.it
If you aren't familiar with SoLoMo - Social, Local, Mobile - yet, here's why the marketing world will be soon.

Via Keane Orchard
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Keane Orchard's curator insight, March 20, 2013 8:20 PM

Social, Local, Mobile - we are already starting to see this concept kick in with 'faceboook nearby and google+' this is particularly effective for small businesses as it focusses on consumers in the nearby area.

 

This means that consumers within a certain distance can be made aware of your business via their mobile device or computer ensuring that the promotion is targeting a specific geographical segment.

 

I can see this becoming a very popular form of engagement, however in areas such as high streets etc it may become overwhelming with so many businesses in a confined space.

Srishti Jain's comment, April 7, 2013 2:46 AM
This article explains how technology is revolutnarizing and affecting consumers , how consumers are important . The exchange of information between consumers are voluntaring more access to a range of applications designed to make connections between people, brands, services and information. Companies try to indulge consumers with their brands which is an important concept of IMC.
Crystal Ma's comment, April 7, 2013 3:32 AM
This article give a explaination of how to use SoLoMo, social media is a good way to effect customer, you can target and communicate with your target audience in new ways because technology has caught up with the way people behave when they’re ready to make buying decisions.
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How Samsung Used Angry Birds to Generate Over 12 Million Minutes of Brand Engagement

How Samsung Used Angry Birds to Generate Over 12 Million Minutes of Brand Engagement | The Consumer Engagement | Scoop.it
In an overcrowded and over-hyped marketplace, how do you generate genuine buzz around a smartphone launch? Samsung tapped the most popular birds in the world.

Via The Digital Rocking Chair, With Intent, 록시, Keane Orchard
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Finau Tuipulotu's comment, April 4, 2013 8:10 AM
Agree with you Connie social gaming should be a newly way to engage in customers behavior because some consumers will find it interesting.
Srishti Jain's comment, April 7, 2013 2:55 AM
This article gives one of the best examples of how a brand understood a consumer and changed according to the technology . Samsung understood the market and introduced global brands .Social gaming was the new way to engage consumer.
Crystal Ma's comment, April 7, 2013 3:22 AM
A good example for mobile games, Angry Birds, successfully to achieve large number of customers used social games far more often than they watched prime-time television shows, and as the number one mobile game in the world.