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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | The consumer | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
Easter Greig's insight:

With the ever development of technology direct marketing has altered, with the high popularity of social networking sites marketers are now more able than ever; interact with the consumer. Social media sites such as Facebook and, Twitter allow firms to engage more with consumers making post purchase follow ups, discussions of preference in or of certain products and brands easier to obtain. Through these sites brands are able to reach a more personally level through co-creation which allows customers to choose what information they get, which channel they receive it in, and when. Emotional bonds can also be created between the consumer and brands if techniques are implemented effectively, which in turn can create loyalty and preference among customers.

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Joshua Iles 's comment, May 9, 2013 11:38 PM
The relevance of social media towards marketing efforts is immense; there hasn’t been a greater breakthrough in technology which opens up opportunities to branch out to millions of people without physically encountering them. So for marketers, they no longer have to invest millions of dollars into physical-based media as social media platforms can do exactly the same things, while reaching out to a larger audience. Consumers are no longer restricting themselves to conversing with other people over the internet, but are seeking further engagement between themselves and businesses. In agreeance to what you have said, businesses need to capitalize on this trend and get to know their consumers personally. It is these emotional bonds that the consumers hold which will determine their loyalty towards certain products and brands in terms of future consumption.
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Direct Marketing Objectives | eHow

Direct Marketing Objectives | eHow | The consumer | Scoop.it
Businesses are always looking for new customers for their products. Regardless of whether the company manufactures a physical product for sale or if the company provides a specialized service, it still needs paying customers to stay in business.
Easter Greig's insight:

Direct marketing is a crucial aspect of marketing which has no middle man only you the firm and the consumer which allows you as the firm to define the portrayed message to the consumer the way you intended the message to be perceived, direct marketing focuses on specific target audiences which can be to a certain extent more cost effective as only those who are likely to purchase the offering are approached or more specifically those who have expressed interest in terms of Geographic’s and or those who information (portrayed by databases) relates to the product. Direct marketing can also increase consumer preference in-turn increasing loyalty and an overall goal of increased profits with contributing facets such as; mailing targeted consumers about promo’s or regular catalogue (keeping them updated), sending reminders or frequent discounts or a v.i.p to consistent/ regular consumers, post purchase follow ups, increased name recognition with research stating that consumers are more likely to purchase products/ brands that they’re familiar with rather than similar goods.  

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Angela Chuang's comment, May 9, 2013 9:34 PM
Direct marketing is utilized multiple campaigns that to advertise the company to specificate audiences. Whether through the social media or the demographics to advertise through offering catalogs by mail or e-mail, door-to- door selling and other methods to get customer engage and approach advertise the business. Sometimes to use some universal pop element will also help the company to attract new customer group. One of the target of direct marketing is to increase their name recognition. Some participate customers prefer the big and wellknown brand, because it's more warranty. Aim to those participate customers is good that we do a online stores survey to collect a variety of customer preferences and enhance our marketing campaigns.
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Mobile | Crafting Mobile Content to Enhance Customer Engagement

Mobile | Crafting Mobile Content to Enhance Customer Engagement | The consumer | Scoop.it
Today’s consumers want an on-the-go platform that works as speedily as their lives progress.
Easter Greig's insight:

Companies have identified the impact of smartphones, reassuring more so than in the past that consumers now desire platforms that are available on the go, that suit the pace of their lives. With mobile phones increasingly becoming a necessity for life it’s not surprising the impact the device has. Marketers have noticed the trend creating and designing apps that address the consumers wants in terms of smartphones; crafting various channels improving the use of them to refine the buying experience for consumers in real-time. Marketers have identified that if the buying experience is too vigorous or straining in terms of not being; relevant, timely, personal and easy consumers will disengage and instead of using another channel to purchase your product customers are more likely to purchase from a competitor in turn losing possible sales.

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Amy Revell's comment, April 9, 2013 7:51 AM
The smartphone and telecommunications industry is ever changing and companies have to learn to grow with their consumers if they want to keep selling their products. To keep customers engaged is important because once they lose interest, brands lose revenue and loyalty. There are so many competitors out there in the smartphone industry and it can be hard to stay relevant, if they communicate with customers and can convince them that their brand is better than the last they will have success.
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Coca-Cola Clarifies: Social Media Is "Crucial" & Drives In-Store Sales

Coca-Cola Clarifies: Social Media Is "Crucial" & Drives In-Store Sales | The consumer | Scoop.it
A Coca-Cola executive threw cold water on social media buzz earlier this week when he told an advertising conference that the company doesn’t see a relationship between online buzz and the company’s short-term product sales.
Easter Greig's insight:

Coca cola just like many companies can’t deny the sufficiency towards the use of social networking sites as a marketing channel, with the amount of engagement power social networks can create towards consumers it would be false to state otherwise.  Consumer engagement is to some extent essential towards how consumers behave towards certain brands, social networks possess a huge advantage in this respect as social networks sites such as Facebook, twitter, and YouTube etc. are able to interact with consumers like no other channel can.  

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Duane Hulley's comment, March 21, 2013 10:44 PM
Coca Colas adoption of social media as a marketing tool has redefined the way marketers view interaction with consumers globally. Not restricted by reach and availability, with every like on Facebook, that person is bound to have a friend or friends that like Facebook as well. With that said it is communities, who market Coca Cola socially, not the company where consumers constantly expose and influence their peers buying behaviour towards Coke. The outcome really is creating a personal buying experience for the customer, positive and driven through interpersonal interaction, the purchase experience is more significant in that context, ensuring the consumers decision purchase of repeat purchase and brand loyalty. This is an example of IMC processes where integrated relationships are at its best, assuring brand equity goes the distance.
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What 64% of Consumers Want You to Know

What 64% of Consumers Want You to Know | The consumer | Scoop.it
Blog post at Sanera Camp : How to Make Relationship Marketing Work
Why do consumers do business with you? How can you build relationships with your community? This in[..]
Easter Greig's insight:

Creating a viable relationship with consumers is crucial in gaining loyal and long term customers proving the importance of relationship marketing. Listening to your consumers is obvious in giving them what they want, with the number of tools becoming more available caused by technology it’s made it increasing easier to engage with customers being able to interact with them more; post purchase follow ups, feedback, consumers views on certain products are all examples of facets that have become more amendable to implement. The article also addresses means to increase loyalty, and sufficient channels to take. 

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The Advantages & Disadvantages of Direct Marketing & Telemarketing

The Advantages & Disadvantages of Direct Marketing & Telemarketing | The consumer | Scoop.it
Direct marketing, unlike indirect marketing, directly reaches the target customer without intermediate distribution channels. Examples of direct marketing channels include direct mail, media advertising, door-to-door sales, and telemarketing.
Easter Greig's insight:

Like everything in general or more specifically marketing techniques; there’s a range of positive aspects to direct marketing and then there’s the disadvantages to it all. Direct marketing has various positive attributes ranging from; marketing directly to consumers, companies have greater control over the marketing message as there is no middleman, decrease end price for consumers as there’s no cost going into the middleman (that’s if the firm passes on the savings to the consumer), the ability to tailor information sent out specifically to an individual’s needs or preference which can lead to an increase in loyalty displayed by consumers and if techniques are implemented correctly an eventual increase in profits. Disadvantages that can be attached to direct marketing are; a negative image attached to firms that directly market consumers caused by an impression of lower quality in comparison to other marketing techniques, many consumers in terms of telemarketing find it annoying to be contacted to a certain extent can be portrayed as annoying if anything. Like everything there’s a plus side then there’s the down side but overall I believe the negatives can be side stepped by not implementing certain techniques such as cold calling.  

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Duane Hulley's comment, May 9, 2013 11:12 PM
Direct marketing is basically transactions of manufacturer to consumer without the involvement of middlemen where the consumer is contacted directly on the basis that a consumer may want or need a particular offering. The disadvantages of direct marketing in the form of media advertisements are very limited and whatever little use is made includes only the demonstration of their products with the inclusion of call back numbers. Direct marketing is a boon and a bane, both in some respect. Though the total expenditure on a direct mail campaign usually pales in comparison to television and other more expensive media, the cost per contact is typically high. Design, development and printing costs of mail pieces account for part of the expense, and mailing rates add to the expense. This is why more selective campaigns are important. This leads companies to pay for mailers that never reach their intended customers. Direct marketing can thus become successful only if the entanglements with the consumer are good furthermore, marketers can measure and determine what consumers respond well to.
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Emotional Marketing: What Makes Buyers Buy | Business 2 Community

Emotional Marketing: What Makes Buyers Buy | Business 2 Community | The consumer | Scoop.it
The Role of Emotions in Marketing What’s more logical: Option 1: Clearly stating the facts about your product/service offering and touting the benefits
Easter Greig's insight:

The average consumer tends to derive its motivation from the same sector that processes emotion, so it makes sense that emotions can increase ones motivation to purchase a product. Consumers quickly decide or take a course of action based on an emotional response stressing the high importance of emotional marketing, consumers are a lot more likely to purchase products based on emotion rather than facts and figures about a product. Emotional marketing can also to a certain extent increase brand; recall, awareness, and inturn with the right facets implemented increase brand loyalty.

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Content Marketing Strategy: 3 Consumer Tech Trends to Watch

Content Marketing Strategy: 3 Consumer Tech Trends to Watch | The consumer | Scoop.it
Consumer technology evolves quickly, and it’s difficult for marketers to keep up. But falling behind the times can be crippling, especially for content marketers.
Easter Greig's insight:

Technology is constantly increasing moving us away from our typical online experience leaving marketers anticipating the next social or online phenomena. With the increase of smart phone users or the online consumer in general and the extent to what we can now use these devices for has increased the information available about consumers, allowing marketers to track seamless amounts of data about; their preference and behaviour in general sanctioning engagement between the consumer and a brand/ product to intensify or become more intimate so to speak.

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Joshua Iles 's comment, April 9, 2013 1:38 AM
The rise of technology has given marketers the opportunity to expand their efforts beyond what has been utilized in the past. As you have stated, smartphone technology means marketers can access consumers any place, any time. Brand awareness techniques are no longer restricted to billboards, TV commercials or paper flyers. Marketers need to keep up with technological enhancements in order not to be left behind and, more consequently, miss out on potential growth.
Angela Chuang's comment, April 9, 2013 5:42 AM
Through this site mentioned Technology now has make the market broader, and this is also a significant different from traditional. Marketing can be extended to the new operating system, such as smart phones. That allow consumers to understand the brand instead of knowing the brand from newspaper, ads or flyers. While the technology raising we are more conveniently to understand the consumer participation trends and record consumer sentiment by gamification data .
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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | The consumer | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]
Easter Greig's insight:

With almost what it seems to be the entire population using social networking sites its not hard to believe consumers have more trust and are more likely to purchase brands current on these sites. Brands noticed the numbers using social networking sites in-turn joining in as well, not to have an account on facebook, twitter etc is to a certain extent being socially unknown and its the same with brands, I mean do you even use brands that cant be found on these sites?.

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Amy Revell's comment, March 21, 2013 7:50 PM
I think the reason consumers are more likely to trust a brand that has integration from social media is because that is now where consumers can get most of the information about the brand. It's easier to review and complain, and other peoples' opinions on a brand all over social media. With some 1 billion users of facebook why wouldn't you use social media as part of a larger integrated marketing process?
Angela Chuang's comment, March 21, 2013 8:51 PM
Today social media has an important status over the world. This article has exactally mentioned many customers would like to buy the brand that integrate from social media. 59% of customers trust the the information, products and experiences from social media. Thus, social media is a good way to get customer engage.