This article was an interesting read! The artcile talked about a new way of direct marketing called 'demand tagging' which I thought was a brilliant idea! If marketers had the choice to market their product directly to consumers it would be a great opportunity for new customers. The article gives an example of a shop not haveing what a customer wants so therefore the consumer tweets about it and with the use of demand tagging - another shop/brsand can directly let that consumer know that they have the product available for them! This article gave me a good insight of a possible new idea for direct marketing and consumer engagement.
This article goes on o talk about how direct mail is thought to be dying out but is still more effective than other means of communication. I agree with this article as I believe most people will at least look at what mail is in their mailbox compared to an email that could come through as sapm or junk and many will not even bother opening.The article has research saying 88% of direct mail is opened compared to the small 11% of email openings. The article states that this is an effective way to physically place something in the consumers hand which can result in new customers, consumers visiting the store or even purchasing a the product.This article shows that direct markeing can be very effective if done the right way and at the right target audience.
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
This is a simple article which gives 5 steps in developoing an effective communication mix for your brand. To have great brand equiy your communication mix must be donw well. This article explains that you must identify the right audience and make sure they understand your brands key messages which is done through the righ forms of communication e.g In-flight article publications when targeting business executives. The article states one you have figured out how to capture you target audience you need to have a plan and tactic. This article is good for a basic read but is not good if you want a deep understanding of the communication mix.
5 Best Direct Marketing practices To help Your online business. Direct marketing has been the the majority of conventional method of online verbal exchange (5 Best Direct Marketing practices To help Your online business.
This artice gives an insight to the 5 'best' practices for direct marketing for an online business. The article states emails as being direct marketing. Many direct marketing emails can easily llok like spam to consumers so therefore marketers need to do what they can in order for the consumer to open and read the email. These five steps guide you to have an engaging tittle, no spelling mistake, little or no images, a ligit link and test the email on yourself before sending it to your target audeince. This article is simple yet many marketers can get it wrong therefore making it a useful article to read on direct marketing.
Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication ...
This This article explains the six elements of the communication mix. advertising, personal selling, promotions, public relations, direct marketing and event sponsorship (which only some like to include). I find this article very good at explaining what each element entails and allows an easy understanding of the communication mix. All elements are very important in a business as the elements help to promote the brand to a targeted audience which will then build brand equity.
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