by Matthew Schwartz This post can be found here Vine, a mobile app by Twitter that enables its users to create and post short video clips, is the latest shiny new thing in the social-media gestalt...
Kate Corkery's insight:
Content is king, creativity has become prince.
when marketing to the consumer a compnay needs to know initally what the consuemrs want. if they are trying to get a product/idea out to the consumer that thier audience will not like it is not going to be effect.
the CONTENT of the product/idea is what the consumer wants then this is going to be something that they take an interest in.
the next step is finding a creative way to get the message out there. this is where companies can find the best wayy to communicate with the customer. of course finding something that they can connect with emotionally is going to win them over some more.
CREATIVILY finding this balance is key.
both content and creativity are key in creating a successful way to effectivly communicate with consumers.
In advertising, you need to create information that customers find interesting and worth talking about. This is an effective marketing strategy, eh? (The Samsung #GalaxyS4 … Another Effective #Marketing Strategy?
Kate Corkery's insight:
as in the opening of this article the seceret to success is not creating new words or pictures but about using familiar words and pictures to create new relationships.
if a company can successfully communicate to thier customer using familiar pictures and words the consumer can connect to the campaign through memories and emotions.
the secret to creating an effective planning and communication is by using 6 simple steps
- knowing the target market
- defining the positioning (looking at the comparisons to the competitiors is a good way to start).
- grabbing the audiences attention. (pictures, music, and minimal words is more effective)
- the value propositions - give the consumer a reason to choose your company over another.
- make the messages simple
- influence and persuasion - use familiar pictures are words to connect with the consumer on an emotional level.
the Samsung s4 launch used this commnication mix very effectivly. they used 4 words that their audience can really connect with and used picutres and music to keep the audience interested.
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