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Getting Leadership Support for Storytelling: How To

Getting Leadership Support for Storytelling: How To | The Color of Words | Scoop.it

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Karen Dietz's curator insight, May 21, 2014 12:43 PM

Here's a handy, quick and dirty chart to keep in mind when advocating for storytelling in an organization. It covers all the salient points.


The only BIG piece I would add in the "Educate" category is -- give executives an experience! Don't tell them about storytelling, have them directly experience it themselves. Then debrief the experience so they get not only how it works, but the benefits. That's the magic that's been working for me for years.


So add "experience storytelling" into the mix and you will have greater success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Patricia Stitson's curator insight, May 22, 2014 12:08 PM

Karen,

 

I like to explore how that tell those stories through other learning going on in the company.  For example, how could you integrate a piece of the corporate story into an eLearning module meant to teach a particular tool or skill set?

michaelpohl360's curator insight, May 23, 2014 2:39 AM

Here's a process on how to establish storytelling as a skill among leaders. I'd just extend its scope to other roles in an organisation as well: sales processionals, consultants, customer service managers and others. They also benefit from personal and organisational storytelling, but all may be educated along this four-step approach. With stories, you inspire, impact, educate and convince people rather than with facts. Storytelling is relevant for a leaders' business.

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The Future is Now: 5 Things pushing the art and form of storytelling

The Future is Now: 5 Things pushing the art and form of storytelling | The Color of Words | Scoop.it
As I wrap up my tenure with Sundance Institute’s New Frontier Story Lab, I’ve been reflecting on some ways innovation is advancing the art of...

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mirmilla's curator insight, May 28, 2014 3:47 AM

5 factors that are changing the storytelling perspective according to Ruthie Doyle

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The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts

The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts | The Color of Words | Scoop.it
A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets.

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Jen Begeal's curator insight, May 20, 2013 1:43 PM

The LBD is the little web series that could... and did.

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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | The Color of Words | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
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Sandra Argüelles's curator insight, May 1, 2013 7:10 PM

John ama Batman... casos como el de John existen por doquier, gente que de ser consumidora pasó a ser prosumidora por ser fanática de algún producto mediático y ahora él o ella colabora en la narrativa transmedia de ese producto

ana marcela's comment, May 8, 2013 12:19 AM
un entendible y corto artículo que resume lo básico y elemental de qué es lo transmedia con un gran ejemplo como lo es Batman :) estoy segura de que mas de alguno de nosotros creció con el universo de Batman y es super padre darte cuenta como lo transmedia siempre ha sido parte de nosotros
Jeanette's comment, May 8, 2013 11:23 PM
¿Hay grados de transmedialidad?
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7 Essential Storytelling Books: Summer Reading List

7 Essential Storytelling Books: Summer Reading List | The Color of Words | Scoop.it
theColorOfWords's insight:

Even though this list came out last summer...these books are still very much a great read!

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Brené Brown: The power of vulnerability | Video on TED.com

Brené Brown studies human connection -- our ability to empathize, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity.
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Flying Lotus - "Until The Quiet Comes"

A short film by Kahlil Joseph featuring music from the Flying Lotus album. Buy the album: http://flying-lotus.com/until-the-quiet-comes/ Director: Kahlil Joseph Photography:…
theColorOfWords's insight:

Amazing show of digital, urban, magic realism.

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Winning the Story Wars: Jonah Sachs at TEDxRainier

An internationally recognized storyteller, author, designer and entrepreneur, Jonah Sachs is the co-founder and creative director of Free Range Media. Jonah'...

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How To Tell A Story -- Story Wars 10 Simple Strategies

This is a Change This PDF that you can view here:

http://changethis.com/manifesto/98.01.StoryWars/pdf/98.01.StoryWars.pdf ;

 

I'm curating this because I like it and I don't like it -- and it is worth taking a look at the assumptions going on in this piece so we can get really smart.

 

This piece was put together by Jonathan Sachs, author of Winning The Story Wars. Sachs comes from the world of marketing and branding and this is reflected in his point of view.

 

Let's get what I don't like out of the way so I can chat about what I do like. Here is what puts my teeth on edge:


1. Sachs states that "we live in a world that has lost its connection to traditional myths and we are now trying to find new ones..." Welllllllll, if your slice of reality is the Hollywood, advertising, and branding world it is easy to get sucked into this notion. But we know from Jung, other psychologists, Folklorists, Anthroplogists, and neuroscience how this is not true. There is great irony in this "myth" that Sachs is perpetuating.


2. We are engaged in a war. Hmmmmm. Well, for millenium people have wanted to gain the attention of other people -- so nothing new there. Is this a war?  Could be. But if we are wanting to employ the power of storytelling to find solutions and create change as Sachs advocates, then war does not speak to the greater good but instead speaks to winners and losers where ongoing resentment is inherently built in. That sounds like the perpetuation of war -- same old same old. 

 

3. Sach's relationship to storytelling is still at the transactional level -- I'll tell you a story and you'll do what I want. While what he really wants it seems is storytelling at the transformational level. That requires a different mind-set and different story skills -- deep listening, engagement, story sharing, etc. And he completely ignores the relational level of storytelling.


4. Reliance on the Hero's Journey as the only story archetype to follow. Well, that's a narrow slice of reality and one geared towards youth. Yet other story archetypes are desperately needed: King/Queen, Trickster, Magician for example in order to affect change.

 

5. As a result, his 10 simple strategies stay at the transactional level with a few geared towards transformation (figure out what you stand for, declare your moral, reveal the moral). Now any great professional storyteller will tell you these that I've mentioned are essential for any compelling storytelling session. So they land in both worlds of transactional and transformational storytelling.


OK -- on to what I do like!


If you want to be heard, you'd better learn to tell better stories.The solutions to our significant problems these days depends on our ability to tell great stories and inspire people to think differently.Storytelling does not take long to learn, but it does take a lifetime to master,Know what a story is and is notOur abilitiy to disseminate stories is greater now than in the past -- because of technology. That is just a reminder to expend your use of different channels in sharing your stories that are now available to us.

 

Enough! Go read this piece yourself and decide what you think about it. It's a quick read.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Meri Walker's comment, September 20, 2012 1:15 PM
Well, Karen! You made my day offering this terrific new Scoop. I'm enriched by the way you think, Karen. Especially about story... I guess we get really "bent" in a certain way by anthropological training and it's still pretty rare to find others who are looking through the kinds of filters you and I have installed in Mind. De-light-ful learning with and from you!
Jane Dunnewold's comment, April 8, 2013 4:42 PM
I'm behind the curve on this one, being new to scoop it - but as a teacher/artist I have to agree with your observation that delving into other archetypes would present rich opportunities to "language" storytelling in lots of environments. I use archetypes to get at the fears and struggles artists face in my workshops - and they aren't all about the hero's path! The Damsel in Distress is one that comes to mind...
Karen Dietz's comment, April 8, 2013 4:56 PM
I agree Jane. Archetypes can be so helpful in many ways. One of the ones I love for artists is the Trickster archetype, and the Magician. LOL on the 'damsel in distress'! Time to go put my 'big girl' panties on and deal with the next challenge :)
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TEDxCreativeCoast - McGrath Davies - The Future Will Not Be Multiple Choice

The Future Will Not Be Multiple Choice (but it does eat boogers) Creative genius Drew Davies and forward-thinking educator Jaime McGrath propose a new approa...

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Storytelling: Secrets from the big screen

Storytelling: Secrets from the big screen | The Color of Words | Scoop.it

It’s no secret that some of the world’s greatest stories have come to the attention of the masses via Hollywood. But the formula for telling good stories is not limited to Sunset Boulevard. Among brands, storytelling is also a commonly used strategy. Still, there are a lot of insights we can use from the entertainment industry to increase brand engagement on social media.

 

Brand storytelling can be a good way to build consumer trust and to get them more involved with the brand and goes beyond campaigns. As a brand creates memorable characters and exciting plots around the product or service, consumers will be able and willing to identify with it. This creates involvement and may ultimately increase purchase intent. But how do you create a successful story? And what can we learn from the entertainment industry?

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Storytelling through social media

Storytelling through social media | The Color of Words | Scoop.it
Storytellers always preserves a sense of communion. If people talk to you – listen, ask questions, relate, comment back, try to understand, stand in their shoes, acknowledge their opinion even if it’s the opposite from yours, keep your promises and try to narrow down your assumed reach to a level you can handle relationships and conversations.

 

Because if you don’t care about them, in due time, they will stop caring about you and that doesn’t feel great – unless you think that’s evolution.

 

[Image Source: Dreamstime]

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How to Craft Your Company's Storytelling Voice

You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.

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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | The Color of Words | Scoop.it
In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers [...]

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Jeff Domansky's curator insight, May 24, 2014 11:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Shelley Costello's curator insight, May 26, 2014 7:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

Sarah Skelly's curator insight, May 27, 2014 8:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

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Open university: Joi Ito plans a radical reinvention of MIT's Media Lab (Wired UK)

Open university: Joi Ito plans a radical reinvention of MIT's Media Lab (Wired UK) | The Color of Words | Scoop.it

By opening up the Media Lab, Ito hopes to move closer towards his goal of "a world with seven billion teachers", where smart crowds, adopting a resilient approach and a rebellious spirit, solve some of the world's great problems. His is a world of networks and ecosystems, in which unconstrained creativity can tackle everything from infant mortality to climate change. "We want to take the DNA [of the lab], the secret sauce, and drop it into communities, into companies, into governments," he says. "It's my mission, our mission, to spread that DNA. You can't actually tell people to think for themselves, or be creative. You have to work with them and have them learn it themselves."

Key principles includes:

"Encourage rebellion instead of compliance";

"Practice instead of theory";

"Constant learning instead of education";

"Compass over map".

"The key principles include disobedience -- no one ever won a Nobel prize by doing as they're told," he explains later.

"And it's about resilience versus strength -- you don't try to resist failure, you allow failure and bounce back. And compass over map is important -- you need to know where you're going, but the cost of planning often exceeds the cost of actually trying. The maps you have are often wrong. These principles affect and apply to just about any organisation."


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POV’s Third Nonfiction Transmedia Hackathon

POV’s Third Nonfiction Transmedia Hackathon | The Color of Words | Scoop.it

Randy Astle:  "The most encouraging aspect of POV's third hackathon, which wrapped with a public presentation Sunday night, was the social commitment of the five projects."


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The Digital Rocking Chair's curator insight, April 18, 2013 6:43 AM

Such a great concept!  I'm a big fan of Hackathon's in general ... and transmedia hackathons in particular.

Pamela Bartar's curator insight, April 21, 2013 2:57 PM

some unexpected moments....

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The Best Job Descriptions on the Planet

The Best Job Descriptions on the Planet | The Color of Words | Scoop.it

"Every company correlates the recruitment of top talent to long-term success.

 

Yet, companies continue to churn out job descriptions like soulless widgets on an assembly line.

 

Even in Silicon Valley where rule-breaking serves as a badge of honor, job descriptions get zero respect."

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Patrician McCarthy: What's Your Innate Gift?

Patrician McCarthy: What's Your Innate Gift? | The Color of Words | Scoop.it
It's easy to take our natural gifts for granted. In this talk, Patrician McCarthy shows how the ancient practice of face reading can reconnect us with our innate strengths.
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Half The Sky Turns Women’s Empowerment Into A Facebook Game

Half The Sky Turns Women’s Empowerment Into A Facebook Game | The Color of Words | Scoop.it
Living in the U.S., where our discussions about gender tend to focus on things like whether women can "have it all," it’s sometimes easy to forget that women around the world are dealing with much more basic issues, like being sold into sex...
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4 Inspiring Examples of Digital Storytelling

4 Inspiring Examples of Digital Storytelling | The Color of Words | Scoop.it
In 2011, Sundance Film Festival created The New Frontier Story Lab, an initiative created to foster the development of a new style of media production. As media began to depart ...
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Star Wars Infographic charts out the entire Skywalker story

Star Wars Infographic charts out the entire Skywalker story | The Color of Words | Scoop.it

We love a good infographic, and it's even better when it's a sleek Star Wars infographic with tiny Admiral Ackbars and precious lightsaber-wielding Jedi isotypes.

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With interactive elements, digital documentaries are changing the way we tell and consume stories

With interactive elements, digital documentaries are changing the way we tell and consume stories | The Color of Words | Scoop.it

Yonge Street, a weekly online magazine from Toronto region, dedicates a post to the amazing work done by the National Film Board about the interactive documentary.


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mirmilla's curator insight, January 9, 2013 3:24 PM

Excellent summary on the milestone work undertaken by NFB.

siobhan-o-flynn's curator insight, January 10, 2013 7:47 AM

great piece in Yonge Street on iDocs, NFB, Kat & Gerry!

Justin Nalepa's curator insight, February 22, 2013 11:23 AM

Great article on the NFB's work in the world of interactive documentaries.

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The next chapter: storytelling embarks on an interactive adventure

The next chapter: storytelling embarks on an interactive adventure | The Color of Words | Scoop.it

David Cornish:  Our hero, Publishing, tumbles forth from the Pit of Paper Projects in a flurry of dust and curses. His tunic is torn, his shield lost, and his future far from certain. Regaining his breath, he rises to his knees and looks about him [...]

 

Wired.co.uk investigates the attempts of the publishing industry to make the most of new technologies.


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The Digital Rocking Chair's curator insight, February 6, 2013 4:50 AM

A fabulously in-depth look at how publishing is meeting the challenges of changing audience behaviours.

Asil's curator insight, February 6, 2013 11:42 PM

How can you not love a story that leads with a superhero?

 

readmusync's curator insight, March 24, 2013 6:16 PM

We are also making somekind of attempt, do you want to try it?

 

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How Transmedia Storytelling Could Revolutionize Documentary Filmmaking

How Transmedia Storytelling Could Revolutionize Documentary Filmmaking | The Color of Words | Scoop.it

While documentary films have come a long way since 2004 when Michael Moore's Fahrenheit 9/11 became the highest-grossing documentary of all time, paving the way for feature documentaries to carry box-office clout, they still have limited theatrical release and struggle to find homes on network television. Video on demand and streaming have increased documentaries' exposure and allowed for audiences outside of large cities and the film festival circuit to discover them, but still, it is always an uphill battle.

 

And, because they're often funded through grants or the pure sweat and tears of filmmakers, partnering with companies like HBO, Showtime, ITVS, PBS or Hollywood distributors can come as a welcome financial boost for the filmmaker as well as increase a film's audience.

 

But those are pretty traditional routes. An emerging avenue for documentary filmmakers to reach new audiences -- and funds -- is through Transmedia Storytelling. Transmedia Storytelling is the practice of telling a single story with multiple platforms and formats, often using digital tools. Often shortened to simply Transmedia, it can allow documentary filmmakers to not only reach new audiences, but also to create unique educational components to enhance their film's message and provide ways to partner with companies and brands, which can mean welcome financial relief to lighten the burden of the high cost of filmmaking.

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The 3 Pillars of Digital Storytelling

The 3 Pillars of Digital Storytelling | The Color of Words | Scoop.it

Directing digital storytelling means nothing more or less then attempting to build a conversation in time. In such a way that you control this conversation, to the extent possible in this virtual world. Hence the three pillars of Digital Storytelling.
Read more at http://www.business2community.com/marketing/the-3-pillars-of-digital-storytelling-0300166#T9YVpju4hhP762Ff.99

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