Brands and Brand Management : the importance of brands
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Brands and Brand Management : the importance of brands
Increase the awareness, enhance the consumer engagement and maintain the brand equity. How?

How to manage your brand in the most effective way?
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How Good Is The Samsung Galaxy S4? Try Amazing - Forbes

How Good Is The Samsung Galaxy S4? Try Amazing - Forbes | Brands and Brand Management : the importance of brands | Scoop.it
If you're looking for the new king of cool, it already arrived. The S4 as connector in chief.
PHAM THU NGA's insight:

It's indeed a example that totally relevant to IMC concept.

In my opinion, it is definitely one of the innovation of the year and a remarkable improvement for Samsung. It's a real challenge to their biggest competitor, Apple.

 I like the question that the author stated " How big a customer base can it build a relationship with, and keep in touch with, to become a central pillar in their lives?"

I believe they will gain lots of new customers as well as strengthen the image of the brand. Additionally, it continues to increase the awareness of the brand and enhance the long-term relationship with their existing customers.

I'm wondering if Apple Iphone users might also interest to buy the new Samsung Galaxy S4.

Apart from that, it's a good new for investors since the new Samsung Galaxy S4 receives many good reviews and it remains as talk of the town.

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Jess Tracey's comment, March 20, 2013 7:16 AM
Although i think Samsung is definitely giving Apple a run for its money with these new features in their phones, i also think that Apple still has the upper hand when it comes to its brand, which is all to do with social factors, as well as a strong relationship with the brand. People buy iPhones because their peers have them, and Apple is perceived to be the best in the market in terms of smartphones because the majority of smartphone users own them, so I don't think the improved and new features in Samsung phones are enough to overtake Apple in this respect.
Charlotte Johnson's comment, March 20, 2013 2:58 PM
I disagree with jess, yes in New Zealand and Australia and even America iPhones are the leading company in smart phones However in the Asian market Samsung is the leader. Samsung has placed a lot of advertisement into this target area and has dominated the Asian market. because the Asian market is such a large market i feel that if they can dominate them it will only be a matter of time before they are the new leaders in smartphone technology.
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Pinterest Begins Rolling Out New Site Design

Pinterest Begins Rolling Out New Site Design | Brands and Brand Management : the importance of brands | Scoop.it
Pinterest announced Monday that it will begin rolling out a new site design to its 48 million+ users. (RT @RentfrockRepeat: Facebook isn't the only social networking site about to change. Take a look at what you can expect from Pinterest.
PHAM THU NGA's insight:

 This article is totally applicable to the concept of IMC.

In my opinion, I think  it's a good improvement in customer experience. I'm using Pintenrest and I like the new redesign. The newsfeed look more organised and the latest design looks nice in overall . The users will easily to see their friend's updates. Also, the addition of discovery features is pretty useful. It is expected to increase the integration and communication between the users as well as broaden the explorement.

Some old users might take a little bit time to its new look. However, with the helpful tips provided from their website, they could use it without difficulty. It's a fascinating thing to change once in a while since the users won't lose the excitement of using it.

On the other hand, some users might not like the new look and switch back the old look. This possibility can't be avoided.

Considering the fast growing online media and fierce competition ,  it's a great strategy to boost the awareness and also it helps to maintain the brand equity.

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Jess Tracey's comment, March 18, 2013 10:31 PM
In terms of brand management i agree with your opinion that the improvement is a positive one. By improving features and redesigning aspects of the website, I believe they are making the website easier to use which is a positive thing for the brand. The majority of users i believe will be happy with the changes.
Charlotte Johnson's comment, March 19, 2013 7:27 PM
I myself am a user of pinterest and i think its a positive change. i think current users will like the concept and i agree with jess that it will strengthen the brand that they have built.
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Facebook Shows Off News Feed Redesign

Facebook Shows Off News Feed Redesign | Brands and Brand Management : the importance of brands | Scoop.it
Mark Zuckerberg described the social network’s new look for its News Feed as a “personalized newspaper” that allows users to choose the topics they’re most interested in.
PHAM THU NGA's insight:

  This article is totally relevant to the concept of IMC.

In order to adapt with the rapidly changing trends on the Internet, Facebook choose to challenge a new major change with their newsfeed redesign with the slogan " Goodbye Clutter, Hello Bright, Beautiful stories".

 

 " The best personalized newspaper in the world" is what Mark Zuckerberg said. Increasing the consumer engagement is one of the reason for the change.And personally, I think it sounds like an exciting experiment with bigger photos, videos and multiple newsfeed filter . The visual focus is nice as well as the clutter will be  put on the tiny left-side bar which make the overall newsfeed look clean, simple and spacious. It's smart.

This change will also be available on the mobile and tablet versions of Facebook.

It's also good new for the advertisers since their ad in Facebook will have a greater impact.

However, the multiple newsfeed filter might get complaints from some users due to its redesign focus on the imagery. For example, in the case if there are so many bad quality pictures posted in the newsfeed, it will look quite messy. And also some people argue it looks quite similar to Google+.  But I think the design language of Facebook is very different compared to Google+.

 

In total, I honestly think it's a big improvement for Facebook and I welcome the new idea with open arms.

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Charlotte Johnson's comment, March 19, 2013 7:17 PM
i think this will help tidy it up and hopefully stop so many pop ups and annoying news feeds from coming up on the home page. The current home page is in desperate need of a fix up so lets hope they get it right this time.
Jess Tracey's comment, March 20, 2013 7:05 AM
I think this should be a positive change for Facebook, and i believe it is a reaction to the decrease in posts on Facebook recently with users mostly just reposting things from other social media sites. I think this is Facebook trying to get back the upper hand that they have had over other social media for so long and that has recently began to slip away. Hopefully these changes will help and put facebook back on top.