Human interaction and user experience are becoming ever-increasingly important elements in our approach to creative work. It isn’t good enough, anymore, to rely on data and quantitative researchwhen generating work that ultimately needs to speak to human beings. We need a deeper understanding of those humans. We need to cultivate a new way of empathetic thinking.
We spend every day in meetings, in brainstorms, behind our computer screens and in strategy sessions finding innovative ways to help out clients deliver on their business objectives.
by Louise Hildebrand
Via Edwin Rutsch