The Branding of Indie Music
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The Branding of Indie Music
In our world of marketing and advertising - the concept of marrying and meshing the worlds of advertising, marketing and branding with that of pop culture –  is paramount for the right music to be married to the right brand.
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4 Rules For Making Music Work In Marketing

4 Rules For Making Music Work In Marketing | The Branding of Indie Music | Scoop.it
Music has been driving marketing since Coke taught the world to sing. But the brand/music connection goes way beyond a catchy spot track
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Brands: Don't Let Music Be an Afterthought in Marketing

Brands: Don't Let Music Be an Afterthought in Marketing | The Branding of Indie Music | Scoop.it
Music should not be an afterthought in marketing, writes Mitch Paone. Here are some brands that are putting music first, and lessons for marketers.
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MUSIC CULTURE | Don't Borrow It. Nurture It.

MUSIC CULTURE | Don't Borrow It. Nurture It. | The Branding of Indie Music | Scoop.it

Music Culture | Brands have always rented cool from the music world. It's time they started building it.  

Plutonic Group Syncs's insight:

“There are still opportunities and artists or styles of music out there that may reflect what your brand is actually about. It’s looking at what your brand’s story is, what it stands for and then figuring out what out there in the culture – what thing, genre, or artist – is the right one to potentially partner with, collaborate and create something.”

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VIDEO: First Look - OK GO Unveils Video for 'I Won't Let You Down'

VIDEO: First Look - OK GO Unveils Video for 'I Won't Let You Down' | The Branding of Indie Music | Scoop.it
OK Go continue to fearlessly dream and build new worlds in a time when creative boundaries have all but dissolved

Via Benjamin DEBUSSCHERE
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Music in Film: Under The Skin and The Grand Budapest Hotel - Den Of Geek

Music in Film: Under The Skin and The Grand Budapest Hotel - Den Of Geek | The Branding of Indie Music | Scoop.it

Den Of Geek
Music in Film: Under The Skin and The Grand Budapest Hotel
Den Of Geek
Music is as much about establishing the identity of a place as it is a person - a brief spin of a Bond soundtrack is the perfect demonstration of that.

Plutonic Group Syncs's insight:

Music is as much about establishing the identity of a place as it is a person - a brief spin of a Bond soundtrack is the perfect demonstration of that.

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The Power of the Hashtag in Promoting Music (and Just About Anything Else)

The Power of the Hashtag in Promoting Music (and Just About Anything Else) | The Branding of Indie Music | Scoop.it
Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.

Via Thomas Faltin
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Future of video game trailer music… « Hyperspective Buzz

Future of video game trailer music… « Hyperspective Buzz | The Branding of Indie Music | Scoop.it
VN:F Rate This Article:please wait...Rating: 0.0/5 (0 votes cast)
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What Are the Most Mentioned Brands in Jay Z's Songs? A Chart - Vanity Fair

What Are the Most Mentioned Brands in Jay Z's Songs? A Chart - Vanity Fair | The Branding of Indie Music | Scoop.it
Vanity Fair
What Are the Most Mentioned Brands in Jay Z's Songs?
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Network releases cult 1960s TV soundtracks on heavyweight vinyl

Network releases cult 1960s TV soundtracks on heavyweight vinyl | The Branding of Indie Music | Scoop.it

Network releases cult 1960s TV soundtracks on heavyweight vinyl The company reissues the shows on DVD and Blu-ray, so Network releasing cult 1960s TV soundtracks on heavyweight vinyl perhaps isn’t a big surprise.

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Insanely Violent Music Video Helps Vodka Brand Get 10 Million Views

Insanely Violent Music Video Helps Vodka Brand Get 10 Million Views | The Branding of Indie Music | Scoop.it
A Tarantino-style music video features multiple product placements for Neft Vodka, but should it be considered an ad?

Via David Simpson
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Georg Schott's curator insight, October 2, 2013 5:01 AM

Sorry for the "short" delay :-)

This is my second scoop to product placements. It's about a Russian vodka brand which appears twice in this "music video".

I'm not sure if this is really a good example of a product placement, as the context is very violent and looks more like an extremely violent ego shooter :-) So people who cannot cope with blood should better not watch it ;-)

Georg Schott's comment, October 2, 2013 5:03 AM
P.S.: at least the brand gets a lot of attention!
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Why Visual Content is King [INFOGRAPHIC] – THE BRAND BUILDER TOOLBOX with Virtuallinda

Why Visual Content is King [INFOGRAPHIC] – THE BRAND BUILDER TOOLBOX with Virtuallinda | The Branding of Indie Music | Scoop.it
Just another WordPress site
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Why Music Plays A Big Role When It Comes To Branding

Why Music Plays A Big Role When It Comes To Branding | The Branding of Indie Music | Scoop.it
VideoI know, far it be for me to write an article which brings together music and branding. I kid of course for by now you surely know of my love affair with the concept of marrying and meshing the worlds of advertising, marketing and branding with that of pop culture [...]
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Indie bands: Apple once loved unknown acts—what changed?

Indie bands: Apple once loved unknown acts—what changed? | The Branding of Indie Music | Scoop.it

Why you’ve heard of Feist instead of indie bands like Willy Moon or Ting Tings, & why it’s unlikely to change.  #plutonicgroupsyncs #advertising #indiebands

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Brands Behind the Music | The Branding of Indie Music

Brands Behind the Music | The Branding of Indie Music | The Branding of Indie Music | Scoop.it

Brands behind the Music | Call it borrowed authenticity or just plain good marketing, but brands are reaching out to indie bands, and both are coming out ahead Written by Gabriel Beltrone | Adweek 

Plutonic Group Syncs's insight:

While musicians and brands have long had a symbiotic relationship, the use of indie groups in advertising seems to be fast on the rise. Call it a marriage of convenience. 

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Startup F# Delivers Music-Playing Rich Media Ads Through Ad Networks

Startup F# Delivers Music-Playing Rich Media Ads Through Ad Networks | The Branding of Indie Music | Scoop.it
From jingles to pop songs, music is one of the oldest advertising vehicles in a marketer’s tool kit.

Via Thomas Faltin
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The CW Gets Social With Ford | Adweek

The CW Gets Social With Ford | Adweek | The Branding of Indie Music | Scoop.it
In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers a sneak peek at a roster of new and ...
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Trailerpop, An App That Makes Movie Trailers A Game, Looks To Tap Video Advertising | TechCrunch

Trailerpop, An App That Makes Movie Trailers A Game, Looks To Tap Video Advertising | TechCrunch | The Branding of Indie Music | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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The Music of Grand Theft Auto V on Music Unlimited - PlayStation.Blog

The Music of Grand Theft Auto V on Music Unlimited - PlayStation.Blog | The Branding of Indie Music | Scoop.it
By now, you've probably spent countless hours cruising through Los Santos in Grand Theft Auto V, jumping in and out of the lives of Franklin, Michael & Trevor while browsing around on the radio dials.
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Exclusive First Listen: 4 Tracks From 'The Counselor' Score Plus Michael Fassbender Buys Lingerie In Viral Footage

Exclusive First Listen: 4 Tracks From 'The Counselor' Score Plus Michael Fassbender Buys Lingerie In Viral Footage | The Branding of Indie Music | Scoop.it
While Daniel Pemberton prepares to make his biggest splash yet as a feature film composer, with Ridley Scott's "The Counselor," he's been popping up on the right radars elsewhere for a while now.

Via Christopher Coleman
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Would You Release Commercials on a Non-Traditional Platform?

Would You Release Commercials on a Non-Traditional Platform? | The Branding of Indie Music | Scoop.it
Commercials have been a part of every major form of media, and their next frontier is the Internet. Online video is the new big media, so it’s only natural that commercials find a way to become a part of what everyone is watching.

Via Thomas Faltin
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