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New Study Of Traveler Eating Interests Shows Promoting Culinary Activities Can ... - Hospitality Net

New Study Of Traveler Eating Interests Shows Promoting Culinary Activities Can ... - Hospitality Net | The brand, marketing in a digital age, and life in the middle east | Scoop.it
New Study Of Traveler Eating Interests Shows Promoting Culinary Activities Can ...
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Why You Should Stop Worrying About Big Data and Love Your Consumer | Post-Advertising, a Story Worldwide blog

Why You Should Stop Worrying About Big Data and Love Your Consumer | Post-Advertising, a Story Worldwide blog | The brand, marketing in a digital age, and life in the middle east | Scoop.it

Valuable insight and useful case studies. As power shifts from brands to consumers, knowing your consumer has never been more important. But brands are often clouded by big data.In the post-advertising world, many brands struggle to understand the people they’re selling to and why they behave as they do. As power shifts from brands to consumers, knowing your consumer has never been more important. Even the accounting firm PwC has woken up to the fact that “every industry participant will need to invest in customer understanding and engagement.” But so long as this point is couched solely in data-analytics terms, it tells only part of the story.It’s easy to feel lost and, oddly, reassured by the introduction of “big data” (defined by Gartner as volume, velocity and variety), or colossal swaths of demographic, behavioural and customer-preference numbers. History is littered with examples of how the misuse of big data can precipitate poor decision making on a massive scale. The U.S. military’s overreliance during the Vietnam War on quantified data at the expense of human observation in the field is a classic case (read Brian Bergstein’s piece in the MIT Technology Review [20 February, 2013] for background). In a different context, data-harvesting giant Tesco’s handling of the recent horse-meat crisis reveals that having a wealth of available data but little empathy for your audience and their world can obscure the bigger picture, thereby impeding effective decision making.Recent studies indicate to behavioural economists that people don’t make decisions or act according to reason (read Daniel Kahneman’s Thinking, Fast and Slow [2011] for a seminal exploration of the factors that do influence human decision making)....


Via Jeff Domansky
John Presutti's insight:

Some very nice points, but I would like to see some other examples other than Nike and Red Bull.....

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Jeff Domansky's curator insight, August 16, 2013 1:26 PM

Valuable insight and useful case studies.

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Planning My Retirement From Social Media Myth Busting

Planning My Retirement From Social Media Myth Busting | The brand, marketing in a digital age, and life in the middle east | Scoop.it
Planning My Retirement From Social Media Myth Busting   By: B.J. Mendelson   Over on Medium, I posted about my plans to get rid of my Twitter account. Honestly? I'd like to delete it, but winding the account down will… (!
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Got to love the humor and wit (an not to mention incisiveness...)

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50 New Tools Democratizing Data Analysis & Visualization

50 New Tools Democratizing Data Analysis & Visualization | The brand, marketing in a digital age, and life in the middle east | Scoop.it

Just as we've seen the shift to "DIY" data collection platforms, we're also seeing the development of a whole new class of self-service data exploration and visualization tools.


Via massimo facchinetti, malek
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malek's curator insight, August 6, 2013 6:39 PM

Warning: Only for stat levers. 

Remember the old saying "all models are wrong, but some are useful". Not any more with such a treasure of tools in your arsenal. Second Prism is great for mobile.

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Boomers, retirees flood social media

Boomers, retirees flood social media | The brand, marketing in a digital age, and life in the middle east | Scoop.it
Use of Facebook, LinkedIn and Twitter has roughly tripled since '09 among Americans age 50 and older. (Mom really likes my posts. So is social media is a baby-boomer phenomenon? What percent of 65+ use social media?
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Cooler than category: How good brands make you love them - BRW (subscription)

Cooler than category: How good brands make you love them - BRW (subscription) | The brand, marketing in a digital age, and life in the middle east | Scoop.it
BRW (subscription)
Cooler than category: How good brands make you love them
BRW (subscription)
Perhaps the best recent example of branded differentiation can be taken from the 95,000 fans who crammed into the MCG to watch Liverpool FC play.
John Presutti's insight:

The idea of detaching your brand from the category is powerful!  To accomplish this, however, is much more than clever communication.

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Why Democrats Are Laughing at the Republican Digital Strategy -- And Why ... - Yahoo! News

Why Democrats Are Laughing at the Republican Digital Strategy -- And Why ... - Yahoo! News | The brand, marketing in a digital age, and life in the middle east | Scoop.it
Why Democrats Are Laughing at the Republican Digital Strategy -- And Why ...
Yahoo! News
One key difference between COR and Obama's digital strategy: it's for sale.
John Presutti's insight:

I love it...social media monitoring + data base integration/data mining + data visualization = campaign management.   

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UAE Consumers Most Optimistic in the Middle East - Dubai Chronicle

UAE Consumers Most Optimistic in the Middle East - Dubai Chronicle | The brand, marketing in a digital age, and life in the middle east | Scoop.it
UAE Consumers Most Optimistic in the Middle East
Dubai Chronicle
The United Arab Emirates is the highest ranked Middle Eastern country on Nielsen's latest consumer confidence report.
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The Gamification of Education Infographic #gamification #edtech

Gamification has tremendous potential in the education space. How can we use it to deliver truly meaningful experiences to students? Learn all about the impact of gaming on education in this infographic.

Via Ludmila Smirnova
John Presutti's insight:

Interesting infographic.  Although the focus is education, there are clear parallels to world of consumer engagment and brand activation.

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Ludmila Smirnova's curator insight, July 23, 2013 10:12 PM

More inforgraphics on the gamficatin of education.                  

Ian Ulmer's curator insight, July 23, 2013 11:15 PM

Some nice visuals. A little light on the in class uses.

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What Industries Get the Most Customer Service Complaints?

What Industries Get the Most Customer Service Complaints? | The brand, marketing in a digital age, and life in the middle east | Scoop.it
The Internet and social media have made it much easier for people to vent about bad service to a potentially large audience. If you make a customer unhappy these days you can count on their other 5,000-some friends hearing about it, too.
John Presutti's insight:

Companies can no longer keep a "lid" on things.  What is more concerning is that a "small" negative event can become a viral negative sentiment Tsunami, should the "wrong" influencer be involved.

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Carl's Jr./Hardee's, Smashburger, Mooyah Burger counter big burger chains' value push | Marketing content from Nation's Restaurant News

Carl's Jr./Hardee's, Smashburger, Mooyah Burger counter big burger chains' value push | Marketing content from Nation's Restaurant News | The brand, marketing in a digital age, and life in the middle east | Scoop.it
Strategies from CKE, Smashburger, Mooyah emphasize food-quality differentiation (It's differentiation when your a smaller brand, not price.
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Adapting digital marketing for the Middle East

Adapting digital marketing for the Middle East | The brand, marketing in a digital age, and life in the middle east | Scoop.it
In his last post on the Econsultancy blog, Tariq Seksek touched upon the importance of competitions, contest and sweepstakes when running a social media campaign in the Middle East.

Via Alex Butler
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The Middle East Channel: The Kurds in a new Middle East - Foreign Policy (blog)

The Middle East Channel: The Kurds in a new Middle East - Foreign Policy (blog) | The brand, marketing in a digital age, and life in the middle east | Scoop.it
Foreign Policy (blog) The Middle East Channel: The Kurds in a new Middle East Foreign Policy (blog) Today, however, the situation of the Middle East's largest ethnic group without a state has improved and the 40 million or so Kurds are again...
John Presutti's insight:

KRG will be a hub of great marketing opportunity!

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The next Silicon Valley will be in the Middle East - Salon

The next Silicon Valley will be in the Middle East - Salon | The brand, marketing in a digital age, and life in the middle east | Scoop.it
Salon The next Silicon Valley will be in the Middle East Salon In his new book, Startup Rising, he makes a strong case for the Middle East, where a surprising number of young men and women are starting tech companies and where global corporations,...
John Presutti's insight:

An interesting perspective, but in places such as Dubai, the actual cost of registering a business, and renting  commercial space is not exactly cheap.

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Advocacy basics for best practice social media strategy

Advocacy basics for best practice social media strategy | The brand, marketing in a digital age, and life in the middle east | Scoop.it
Effective and substantial social media strategy is based solely on advocacy. One advocate can deliver a thousand allies and many sales effectively.
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43% of Seniors Now Use Social Media, Pew Study Finds | NewsFactor Business

43% of Seniors Now Use Social Media, Pew Study Finds | NewsFactor Business | The brand, marketing in a digital age, and life in the middle east | Scoop.it
Seniors are joining in on social networking, according to a Pew Internet study. The study found that social networking as a whole is growing among all adults, but especially among people age 65 and older.
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69 Free Social Media Monitoring Tools | Cloud W...

69 Free Social Media Monitoring Tools | Cloud W... | The brand, marketing in a digital age, and life in the middle east | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
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Social-Media Schooling Is on the Rise – But Is It Necessary?

Social-Media Schooling Is on the Rise – But Is It Necessary? | The brand, marketing in a digital age, and life in the middle east | Scoop.it
The University of Florida is offering a graduate program dedicated to social media -- but is a degree necessary?
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Social Media becoming an academic pursuit? It could be like pouring concrete around creativity.  

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Want More Customers? Try the Amway Approach

Want More Customers? Try the Amway Approach | The brand, marketing in a digital age, and life in the middle east | Scoop.it
A slew of start-ups are using a time-tested technique for signing up new customers: give them cold, hard cash for referring their friends.
John Presutti's insight:

Very interesting approach to business development.  I am not sure if this can be applied in the B2B world without being misconstrued.

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Social media marketing trends for the second half of 2013 - leaderswest

Social media marketing trends for the second half of 2013 - leaderswest | The brand, marketing in a digital age, and life in the middle east | Scoop.it
Corporations are expanding efforts for a breakthrough innovation in social media to beat the heat on the competition mapping. Usage of social media is changing enormously as days pass and so does the marketing gimmicks.
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The Middle East Turmoil Trap by Javier Solana - Project Syndicate

The Middle East Turmoil Trap by Javier Solana - Project Syndicate | The brand, marketing in a digital age, and life in the middle east | Scoop.it
The Middle East is sinking deeper into turmoil, and we are farther away than ever from finding a solution in Syria, Egypt, and other key sources of regional instability. There is much handwringing, but too little serious thought ...
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Mideast consumer market constrained by gender divide: study

Mideast consumer market constrained by gender divide: study | The brand, marketing in a digital age, and life in the middle east | Scoop.it
Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.

Via Ali Sajid
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Ali Sajid's curator insight, July 21, 2013 12:04 AM
According to market research firm, Euromonitor, the consumer market in Africa and the Middle East is being constrained by a gender income gap. The average annual disposable income of women in the region was 67.4% less than that of men in those regions in 2012, at $1,627. The disparity is attributed mainly to the low participation of women in the labour force
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The Arab World Unbound: Tapping into the Power of 350 Million Consumers: Vijay Mahajan: 9781118074510: Amazon.com: Books

The Arab World Unbound: Tapping into the Power of 350 Million Consumers

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The Arab World Unbound: Tapping into the Power of 350 Million Consumers [Vijay Mahajan] on Amazon.com. *FREE* super saver shipping on qualifying offers.
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Destination Marketing: Using Sweepstakes to Raise Awareness

Destination Marketing: Using Sweepstakes to Raise Awareness | The brand, marketing in a digital age, and life in the middle east | Scoop.it
Contests aren't just a destination marketing gimmick. They are a great way to build awareness and grow an online community.

Via Wendy Forbes
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