The Brain While Shopping
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Compulsive shopping: When spending is like substance abuse - CNN.com

Compulsive shopping: When spending is like substance abuse - CNN.com | The Brain While Shopping | Scoop.it
The purse was by designer Baby Phat, and it was only $5. But when Elizabeth Deiter bought it at the thrift store where she works, she immediately had to run over to the bank and deposit money to avoid running a negative balance.

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- News and Events at Bangor University

- News and Events at Bangor University | The Brain While Shopping | Scoop.it

It turns out that we may not be as good at bargain hunting and taking advantage of supermarket ‘offers’ as we think. That’s according to early results from a study which brain-scanned people undertaking a ‘virtual’ supermarket shopping trip to buy party-food.

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Volunteers had their brains scanned using Bangor University’s own 3T MRI scanners while they took part in an especially devised virtual grocery-shopping task. The ‘shoppers’ were asked to imagine they were shopping for a party and asked to save as much money as possible. Images of generic versions of various products, combined with an offer were projected onto a screen. Participants were asked to push a button to choose how many items of the product to ‘purchase’, before moving on to the next item. The offers included discount offers, multi-buy offers such as 2 for £2 or 3 for £4 and “special offers” which had no information about savings.  Some of the offers were actually “bad” offers that did not provide a saving and which actually cost more than the original price. The volunteers, spanned a considerable age range and of both genders, although there were slightly more women then men.

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"The advantage of using fMRI to image the brain while actively making shopping decisions is that  it enables us to see how the whole brain responds, including the 'deeper' areas of the brain, such as those associated with emotion and desire. This lets us understand more about what makes an offer appealing: in some cases the choice appears to be more rational, and in other cases we can see emotional circuitry getting involved in the decision-making process".


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"Tis the season: How to help when compulsive shopping begins to consume the consumer.

"Tis the season:  How to help when compulsive shopping begins to consume the consumer. | The Brain While Shopping | Scoop.it

This article discusses clinical signs of compulsive shopping, describes the prevalence of the disorder and common co-morbities, distinguishes manic from compulsive spending and offers suggestions for screening and diagnosis.  It also offer suggestions for helping patients to manage compulsive spending. It appears that Citalopram and CBT may be helpful.

 

 


Via Barbara Wood, Ph.D. www.alcoholismandthefamily.com / Author of Children of Alcoholism and Raising Healthy Children in an Alcoholic Home
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Barbara Wood, Ph.D. www.alcoholismandthefamily.com / Author of Children of Alcoholism and Raising Healthy Children in an Alcoholic Home's curator insight, December 2, 2013 9:43 AM

 

 The author's other suggestions for patients: 

Admit you are a compulsive shopper.

Cut up the credit cards, and get rid of the checkbook—sources of easy credit fuel the problem.

Shop only with a friend or relative; embarrassment will curb the tendency to overspend.

Find meaningful ways to spend your time, other than shopping.

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Marketing to Your Brain

Marketing to Your Brain | The Brain While Shopping | Scoop.it
Experts from Brain Games explain how advertising and marketing tactics take advantage of your brain.

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Samantha Emeline Rupa's curator insight, November 14, 2013 5:17 PM

how advertising influences of our brain