Cognitive neuroscientist John Kounios was curious: what happens in the brain when someone has a great idea? And so the Drexel University psychology professor designed an experiment to measure subjects' brain activity as they solved problems.
The idea that some people are "left-brained," meaning they are highly analytical, while others are "right-brained," or more creative, is not true, according to a new study that looked at brain scans of more than 1,000 people.
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