The brain and illusions
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The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
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A Hint of Hype, A Taste of Illusion

A Hint of Hype, A Taste of Illusion | The brain and illusions | Scoop.it
Studies say the wine-rating system is badly flawed. How the experts fare against a coin toss.
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Part II ~ Non-Sensory Factors and The Psychology of Quality

Part II ~ Non-Sensory Factors and The Psychology of Quality | The brain and illusions | Scoop.it

Non-Sensory Information
It is a common assumption that whether or not we like a wine is determined by its sensory attributes such as taste and aroma. But a wine is loaded with non-sensory stimuli as well, which the brain is processing even before the cork is pulled. Why else does a wine taste great on a Tuscan hillside, in romantic company but when you return home and buy a bottle, you realize it’s a modest Chianti?

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