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The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
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Illusion of control: Why sports fans prefer 'lucky' products

Illusion of control: Why sports fans prefer 'lucky' products | The brain and illusions | Scoop.it
Consumers engage in superstitious behavior when they want to achieve something but don’t have the power to make it happen, according to a new study.
Gerald Carey's insight:

Lucky products? What does that mean?

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How Superstitions And Rituals Encourage You To Achieve Your Goals

How Superstitions And Rituals Encourage You To Achieve Your Goals | The brain and illusions | Scoop.it
Michael Jordan wore his college team’s shorts underneath his Bulls uniform because he believed it brought him good luck. If six NBA championship...
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