The Discipline Illusion the awesome culture blog | The brain and illusions |

"My clients are some of the most accomplished, ambitious, driven people I’ve ever met – founders and CEOs of some of the most successful, fast-growing startups in the world. And yet, too often they fail to adopt routines and habits that they know would help them succeed. If some of the most driven people in the world fail to follow through on their commitments, how can the average person do so?"