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The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
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Today’s consumers ‘blindsided’ by merchandisers, says neuropsychologist

Today’s consumers ‘blindsided’ by merchandisers, says neuropsychologist | The brain and illusions | Scoop.it
Dr. David Lewis-Hodgson, an expert on the psychology of selling and author of the forthcoming “Brain Sell”, explains how retailers rope in buyers.
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Top 10 Ways Your Brain Is Sabotaging You (and How to Beat It)

Top 10 Ways Your Brain Is Sabotaging You (and How to Beat It) | The brain and illusions | Scoop.it
An unexamined brain is a tricky thing to carry around. You've got unintentional biases, marketing weaknesses, "overclocking" issues, and all kinds of other mental bugs you may not know about.
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Decision-Making and Behavioural Biases

Decision-Making and Behavioural Biases | The brain and illusions | Scoop.it

All decisions made by humans have biases.  It is important that when making important decisions that we seek to understand how biases affect those decsions.  The following is an extensive list of biases.

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