Pareidolia isn't just for Cheney's sun glasses or virgin mary sightings . It isn't even just for visuals, it happens with audio stuff too. See (and hear) this for an amusing example. Warning: adult themes!
(Definition: Pareidolia is a psychological phenomenon involving a vague and random stimulus (often an image or sound) being perceived as significant. Common examples include seeing images of animals or faces in clouds, the man in the moon or the Moon rabbit, and hearing hidden messages on records played in reverse - Source: Wikipedia.)