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The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
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'Smelling' with our eyes: Descriptions affect odor perception

'Smelling' with our eyes: Descriptions affect odor perception | The brain and illusions | Scoop.it
An odor is judged differently depending on whether it is accompanied by a positive or negative description when it is smelled. When associated with a pleasant label, we enjoy the odor more than when it is presented with a negative label. To put it another way, we also 'smell' with our eyes!
Gerald Carey's insight:

Brings a whole new meaning to the phrase, "devouring with your eyes".

Apparently how a food is labelled can directly affect how we perceive an odour.

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'Functional' food claims fanciful › Dr Karl's Great Moments In Science (ABC Science)

'Functional' food claims fanciful › Dr Karl's Great Moments In Science (ABC Science) | The brain and illusions | Scoop.it

Next time you go shopping for food in the supermarket, check out the labels on the packets. The claims are amazing.

Carrots will supposedly improve your eyes, breakfast cereals will allegedly improve your kids' immune systems, grape juice is purported to improve your heart, while yoghurt will evidently coddle your colon.

Welcome to the new world of functional foods, or 'foods with benefits'.

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