Will powers success | The brain and illusions | Scoop.it

Do you go for hot, quick kicks or hold out for slow-cooked, simmered down but potentially sweeter satisfaction? Managing temptation and learning to wield willpower has been a very human battle and the subject of moral debate since the dawn of man, woman and bodily delights.
This is because self-control is one of our greatest weaknesses. It is something we struggle with strenuously - up to four hours a day according to the latest research. But, it is also one of our greatest virtues.