The brain and illusions
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The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
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The Illusion of Taste

The Illusion of Taste | The brain and illusions | Scoop.it
How packaging can make food more flavorful.
Gerald Carey's insight:

This lengthy article is an excellent introduction into how food container shapes and colours can affect how the food tastes. It includes information on potato chips, chocolate and Coke.  It reviews the work of Charles Spence, a professor of experimental psychology at Oxford University.

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Use your illusion: how to trick yourself and others into eating less

Use your illusion: how to trick yourself and others into eating less | The brain and illusions | Scoop.it
Science has a simple and incredible trick that will help you lose weight. The idea, it seems, is to make portions appear bigger because this leads people to serve and eat less. While many such fat-fighting…
Gerald Carey's insight:

Portion and plate size as illusions in the food we eat.

It also includes information on glass size and the sizes of cups in football stadia.

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Tasting With Our Eyes: Why Bright Blue Chicken Looks So Strange

Tasting With Our Eyes: Why Bright Blue Chicken Looks So Strange | The brain and illusions | Scoop.it
The color of food can affect how we perceive its taste, and food companies aren't afraid to use that to their advantage. An artist tests perceptions by dousing familiar foods with unorthodox colors.
Gerald Carey's insight:

Woah!  Check out the pink cereal and green icecream with purple fudge.

Colour can affect the way we view a food but also affect how it tastes!  How?

Read on!  (Source: NPR)

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Artist Hikaru Cho Creates Visual Illusions That Are Good Enough to Eat | Junkculture

Artist Hikaru Cho Creates Visual Illusions That Are Good Enough to Eat | Junkculture | The brain and illusions | Scoop.it
Gerald Carey's insight:

Artists are so clever...

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Utensil Color, Shape, Size Affect Food Flavor : DNews

Utensil Color, Shape, Size Affect Food Flavor : DNews | The brain and illusions | Scoop.it
Don't like that yogurt? Try a different spoon... Continue reading →
Gerald Carey's insight:

Further insights into the effect that properties of the utensils we use to eat can affect how we feel about the food.

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Positively Beautiful: Optical illusions can trick your eyes and your appetite | INFORUM | Fargo, ND

Positively Beautiful: Optical illusions can trick your eyes and your appetite | INFORUM | Fargo, ND | The brain and illusions | Scoop.it
In 2011, the U.S. Department of Agriculture replaced the infamous Food Pyramid, with a simpler new icon, MyPlate.
Gerald Carey's insight:

Some nice ideas to help avoid food illusions.

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ABC News Article

ABC News Article | The brain and illusions | Scoop.it

We humans have been around for hundreds of thousands of years, and for most of that time, food has been hard to get. We've had a relatively stable food supply (thanks to agriculture) for only about 10,000 years.

Now lots of people have weird relationships with food. For example, did you know that if you are offered varying amounts of food on a plate, you'll end up eating more if there's more food on the plate? This can happen regardless of how hungry you are.

Welcome to the famous portion size effect.

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‘Diet Goggles’: A New Weight-Loss Trick?

‘Diet Goggles’: A New Weight-Loss Trick? | The brain and illusions | Scoop.it
If diets are all about tricks, then a Japanese researcher has cooked up a heavy deception. Here’s a hint: his specialty is virtual reality.
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The Epi-Log on Epicurious.com: The Illusions of Smart Plating

The Epi-Log on Epicurious.com: The Illusions of Smart Plating | The brain and illusions | Scoop.it
According to a study that could've been nipped in the bud had anyone had asked a restaurateur or foodie in the first place, saving time and money, plating makes a big difference in how diners perceive their food.
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New research links plate, food, tablecloth color to serving size

New research links plate, food, tablecloth color to serving size | The brain and illusions | Scoop.it

A large white plate of fettuccini Alfredo pasta sits on a crisp, black tablecloth.

A smaller white plate of spaghetti Bolognese sits next to it.

Which plate looks like it has more pasta? Which plate actually has more pasta?

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Your dinnerware may be sabotaging your diet

Your dinnerware may be sabotaging your diet | The brain and illusions | Scoop.it
Most people make upwards of 250 food-related decisions a day. Sound high? That's because researchers believe the majority of these decisions are made unconsciously, and that many of our eating habits are actually driven by subtle environmental cues.
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'Functional' food claims fanciful › Dr Karl's Great Moments In Science (ABC Science)

'Functional' food claims fanciful › Dr Karl's Great Moments In Science (ABC Science) | The brain and illusions | Scoop.it

Next time you go shopping for food in the supermarket, check out the labels on the packets. The claims are amazing.

Carrots will supposedly improve your eyes, breakfast cereals will allegedly improve your kids' immune systems, grape juice is purported to improve your heart, while yoghurt will evidently coddle your colon.

Welcome to the new world of functional foods, or 'foods with benefits'.

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Optical Illusion Placemats Provide Subliminal Portion Control

Optical Illusion Placemats Provide Subliminal Portion Control | The brain and illusions | Scoop.it
You can opt for healthier food choices all you want, but if your dinner plate is towering with over-generous portions, you're probably still going to put on weight. So if you're struggling with portion control, these amusing optical illusion placemats from Japan's A.P. Works might provide some subliminal encouragement.
Gerald Carey's insight:

It's a silly idea but it looks impressive. It is meant to give the illusion that the plate is sinking into the table - so that the food on the plate 'looks' heavy.

I just like the nerdy look.

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Eaters Assume Crunchy Foods Have Fewer Calories

Eaters Assume Crunchy Foods Have Fewer Calories | The brain and illusions | Scoop.it
Food’s texture in your mouth—also called “mouthfeel” or “oral haptics”—influences estimates of calorie counts. And people might eat more crunchy stuff assuming (often incorrectly) it has fewer calories than softer fare. Christie Nicholson reports
Gerald Carey's insight:

This article is about brownies and how many calories they are perceived to contain.  It cannot be about food in general despite the heading but what can you do?

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Food Tastes Bland While Multitasking

Food Tastes Bland While Multitasking | The brain and illusions | Scoop.it
Paying mindful attention to one's food leads people to eat less but savor it more
Gerald Carey's insight:

Being distracted whilst eating can reduce our sense of taste - so we eat more! Whaaaat?

Unforntuately, you have to pay to see the details of the article but it makes for an interesting abstract.

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Munching data: how Google solved its M&M problem | smh.com.au

Munching data: how Google solved its M&M problem | smh.com.au | The brain and illusions | Scoop.it
Gerald Carey's insight:

This isn't an illusion but it is about how Google used visual illusions to help their workforce eat more healthily.  It's a stretch but an interesting article nevertheless.

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Cutlery 'can influence food taste'

Cutlery 'can influence food taste' | The brain and illusions | Scoop.it
Our perception of a food's taste can be influenced by the appearance of the spoon or fork used to eat it, research suggests.
Gerald Carey's insight:

Although based on self-reporting, it is an interesting addition to the vast literature on why people eat what they eat.  And people say that obesity is just down to personal choice...

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Photography - Artist Hong Yi Plays with her Food for 30 Days

Photography - Artist Hong Yi Plays with her Food for 30 Days | The brain and illusions | Scoop.it

Via Ana Cristina Pratas, Skip Zalneraitis
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Why the Color of Your Dinner Plate Matters: BA Daily

Why the Color of Your Dinner Plate Matters: BA Daily | The brain and illusions | Scoop.it
Because looks can be deceiving--in a good way...
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Are Your Plates Making You Fat? - Los Angeles Restaurants and Dining - Squid Ink

Are Your Plates Making You Fat? - Los Angeles Restaurants and Dining - Squid Ink | The brain and illusions | Scoop.it
Can the color of your plates make you eat more or less food? Yes, according to new research done...
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Deception Diet: How Optical Illusions Can Trick Your Appetite : NPR

Deception Diet: How Optical Illusions Can Trick Your Appetite : NPR | The brain and illusions | Scoop.it
Everything from the size of your plate to the color of your food may be telling you to eat more than you actually need. The good news is you can use psychology to your advantage, if you learn a few tricks of the trade.
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D E C E P T O L O G Y: Another way your stupid brain keeps you fat

D E C E P T O L O G Y: Another way your stupid brain keeps you fat | The brain and illusions | Scoop.it

Which meal to the left is lower in calories?

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Food Illusions: why we eat more than we think

Food Illusions: why we eat more than we think | The brain and illusions | Scoop.it

Click here (http://mindlesseating.org/pdf/NutriAction(2004)-Wansink.pdf) if the title link does not work.

A good explanation explaining how we foo ourselves we we eat.

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