The brain and ill...
Follow
Find tag "choice"
17.8K views | +4 today
The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
Your new post is loading...
Your new post is loading...
Rescooped by Gerald Carey from Psychology
Scoop.it!

The One (Really Easy) Persuasion Technique Everyone Should Know — PsyBlog

The One (Really Easy) Persuasion Technique Everyone Should Know — PsyBlog | The brain and illusions | Scoop.it
It’s supported by 42 studies on 22,000 people and it’s the easiest, most practical persuasion technique available.

Via Sandeep Gautam
Gerald Carey's insight:

Getting people to do what you want by giving them the illusion of choice. Ethical? Read on...

more...
Sandeep Gautam's curator insight, February 8, 2013 12:05 PM

you should read this, but you are free to ignore and read soemthing else.

Scooped by Gerald Carey
Scoop.it!

So many soft drinks - so few manufacturers!

The Illusion of diversity

Background
Three firms control 89% of US soft drink sales [1]. This dominance is obscured from us by the appearance of numerous choices on retailer shelves. Steve Hannaford refers to this as “pseudovariety,” or the illusion of diversity, concealing a lack of real choice [2]. To visualize the extent of pseudovariety in this industry we developed a cluster diagram to represent the number of soft drink brands and varieties found in the refrigerator cases of 94 Michigan retailers, along with their ownership and/or licensing connections.

(Terrific zoomable infographic on this page showing the apparent diversity of choice)

more...
No comment yet.
Scooped by Gerald Carey
Scoop.it!

Infographic Of The Day: The Mega Companies Behind 90% Of Media | Co.Design

Infographic Of The Day: The Mega Companies Behind 90% Of Media | Co.Design | The brain and illusions | Scoop.it

We all know that everything you see on TV, and much of what you read online, is ultimately owned by a few mega corporations. But if you were pressed about how much those companies actually own, I'd bet you'd be off by about a factor of 2. (Note: Infographic is about US ownership of the media)

more...
No comment yet.