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The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
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3D Optical illusions Art Pictures and Eye Magic Images

3D Optical illusions Art Pictures and Eye Magic Images | The brain and illusions | Scoop.it

These 3D Optical illusions Art, Paintings, Posters, Pictures and Stereograms use a mind trick in which apparent image information gathered through eye processed by brain give a delusion perception that does not tally with a physical measurement reality. Here under are the three different types of Optical Illusions:

Literal Illusions that create images that are different from the objects that make them.Physiological Illusions that are the effects on the eyes and brain of excessive stimulation of a specific type (brightness, tilt, color, movement)Cognitive Illusions where the eye and brain make unconscious inferences. They are also known as "mind games".

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Nice collection of various optical illusions including street chalk, advertising and ones that appear to move.

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Study Shows How the Brain Responds to Deceptive Advertising

Study Shows How the Brain Responds to Deceptive Advertising | The brain and illusions | Scoop.it
Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by a North Carolina State University professor.
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More Illusions in Advertising: Gestalt

More advertising illusions. Gestalt: The whole is different from the sum of its parts. Seeing is not necessarily believing. Montage of perceptual illusions in advertising.

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The illusions of advertising

The illusions of advertising | The brain and illusions | Scoop.it
A look at the science behind marketing tricks
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A complex, yet interesting article on why time pieces are advertised showing the time as 10:10 and why there is a hidden arrow in the FedEx logo.

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The Secret World Around You: Brilliant Infographic Reveals The Psychology And Science Of Color | FEELguide

The Secret World Around You: Brilliant Infographic Reveals The Psychology And Science Of Color | FEELguide | The brain and illusions | Scoop.it

Scientists have known forever that color has a profound influence on the human brain. From the color you paint your kitchen, to the color of the sky, to the color of a corporation’s branded image, there’s no end to the fascinating implications of how color influences our mood and behavior.

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Optical Illusions in Advertising - 10 Awesome Examples

Optical Illusions in Advertising - 10 Awesome Examples | The brain and illusions | Scoop.it

A great way to grab a viewer’s attention with your designs is to utilize impossible optical illusions. People often love simple brain tricks and are more likely to linger on those advertisements that provide illusions for them to ponder.

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