It’s supported by 42 studies on 22,000 people and it’s the easiest, most practical persuasion technique available.
Via Sandeep Gautam
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Dec 2, 2011
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Rescooped by Gerald Carey from Psychology onto The brain and illusions |
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Via Sandeep Gautam
Gerald Carey's insight:
Getting people to do what you want by giving them the illusion of choice. Ethical? Read on...
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Next time you go shopping for food in the supermarket, check out the labels on the packets. The claims are amazing. Carrots will supposedly improve your eyes, breakfast cereals will allegedly improve your kids' immune systems, grape juice is purported to improve your heart, while yoghurt will evidently coddle your colon. Welcome to the new world of functional foods, or 'foods with benefits'. Delete the scoop?
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you should read this, but you are free to ignore and read soemthing else.