It’s supported by 42 studies on 22,000 people and it’s the easiest, most practical persuasion technique available.
Via Sandeep Gautam
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Rescooped by Gerald Carey from Psychology onto The brain and illusions |
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Via Sandeep Gautam
Gerald Carey's insight:
Getting people to do what you want by giving them the illusion of choice. Ethical? Read on...
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Because looks can be deceiving--in a good way... Delete the scoop?
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Can the color of your plates make you eat more or less food? Yes, according to new research done... Delete the scoop?
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Everything from the size of your plate to the color of your food may be telling you to eat more than you actually need. The good news is you can use psychology to your advantage, if you learn a few tricks of the trade. Delete the scoop?
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Which meal to the left is lower in calories? Delete the scoop?
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We humans have been around for hundreds of thousands of years, and for most of that time, food has been hard to get. We've had a relatively stable food supply (thanks to agriculture) for only about 10,000 years. Now lots of people have weird relationships with food. For example, did you know that if you are offered varying amounts of food on a plate, you'll end up eating more if there's more food on the plate? This can happen regardless of how hungry you are. Welcome to the famous portion size effect. Delete the scoop?
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If diets are all about tricks, then a Japanese researcher has cooked up a heavy deception. Here’s a hint: his specialty is virtual reality. Delete the scoop?
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According to a study that could've been nipped in the bud had anyone had asked a restaurateur or foodie in the first place, saving time and money, plating makes a big difference in how diners perceive their food. Delete the scoop?
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A large white plate of fettuccini Alfredo pasta sits on a crisp, black tablecloth. A smaller white plate of spaghetti Bolognese sits next to it. Which plate looks like it has more pasta? Which plate actually has more pasta? Delete the scoop?
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Most people make upwards of 250 food-related decisions a day. Sound high? That's because researchers believe the majority of these decisions are made unconsciously, and that many of our eating habits are actually driven by subtle environmental cues. Delete the scoop?
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Next time you go shopping for food in the supermarket, check out the labels on the packets. The claims are amazing. Carrots will supposedly improve your eyes, breakfast cereals will allegedly improve your kids' immune systems, grape juice is purported to improve your heart, while yoghurt will evidently coddle your colon. Welcome to the new world of functional foods, or 'foods with benefits'. Delete the scoop?
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you should read this, but you are free to ignore and read soemthing else.