The brain and illusions

People search for information that confirms their view of the world and ignore what doesn’t fit.

We've all seen familiar objects in random shapes, but what are the top ten examples of pareidolia on Mars?

Anesthesia & Analgesia is the official journal of the International Anesthesia Research Society. In 2012 its editor, Steven Shafer, proposed a head-to-head contest between those who believe tha...

The “nocebo effect” is the placebo effect’s malevolent Mr. Hyde. With nocebos (“I will harm”), dark expectations breed dark realities.

Surreal Illustrations Of Thought-Provoking Optical Illusions - DesignTAXI.com

You could call Tom Eckert a magician or an illusionist, but instead of working with cards and cloth as one might expect, he works entirely with wood an

"I don’t capture moments, I capture ideas," Erik Johansson proclaims on his website. The Swedish photographer seems to take heavy cues from M.C. Escher, creating impossible worlds that upend our expectations.

A look at the science behind marketing tricks

There are so many optical illusions that feature an object or picture that can be seen in two different ways. But have you ever seen an illusion that can be interpreted in three different ways?

Two things today. First, The Magic Circular (magazine of The Magic Circle) has just reviewed my new trick, The Grid.  It is a very kind review by Darren Tossell, and ends saying  "...a masterful pi...

“Illusion is the first of all pleasures.” -Oscar Wilde It’s tough to tell fact from fiction, and sometimes just as hard to tell reality from illusion.

UC Berkeley researchers have pinpointed the region of the brain responsible for tracking and predicting the position of fast-moving objects

These optical illusions are mind blowing, confusing, and will most definitely have you doing a double take. Check out 10 optical illusions in the slideshow below and let us know which one had you in the most disbelief.

Experts from around the world are set to gather in Leicester to discuss how optical illusions have played an important part in medicine and art through the centuries.

The brain's perception of the body may seem set in stone, but a new study shows the mind can be tricked into taking an entire virtual body for its own.

Igor Eskinja's simplistic installations are elegant and optical illusory. Using basic and inexpensive materials such as tape, wires, and cords, Eskinja practices his art with precise measurements and an architectural eye.

An article that discusses how to create the illusion of space in your home using various techniques and furniture placement!

The Palazzo Spada in Rome is one of Thomas Kelley’s favorite examples of “visual error.”

If you think you have a fighting chance to win the drawing for Saturday's record Powerball Lottery jackpot, an estimated $600 million, think again, says American Statistical Association Executive Director...

Consumers engage in superstitious behavior when they want to achieve something but don’t have the power to make it happen, according to a new study.

If you love photography and and optical illusions, Spanish photographer Chema Madoz has a perfect mix for you!

Ready to hear some trippy stuff? Check out these audio illusions from Diana Deutsch (of Sometimes Behaves So Strangely fame). Explanations for each illusion are at the bottom the post.