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The One (Really Easy) Persuasion Technique Everyone Should Know — PsyBlog

The One (Really Easy) Persuasion Technique Everyone Should Know — PsyBlog | The brain and illusions | Scoop.it
It’s supported by 42 studies on 22,000 people and it’s the easiest, most practical persuasion technique available.

Via Sandeep Gautam
Gerald Carey's insight:

Getting people to do what you want by giving them the illusion of choice. Ethical? Read on...

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Sandeep Gautam's curator insight, February 8, 2013 12:05 PM

you should read this, but you are free to ignore and read soemthing else.

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The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
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These Optical Illusions Trick Your Brain With Science | WIRED

These Optical Illusions Trick Your Brain With Science | WIRED | The brain and illusions | Scoop.it
An award-winning book on optical illusions explains the science of tricking your brain.
Gerald Carey's insight:

Some old illusions here but they come as part of a review of a book on illusions called "Eye benders: The Science of Seeing and Believing" by Clive Gifford.

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P.T. Barnum and You - Providentia

P.T. Barnum and You - Providentia | The brain and illusions | Scoop.it
Imagine, if you will, that someone gave you a personality test and provided you with the following feedback on your personality: You have a need for other people to like and admire you, and yet you tend to be critical...
Gerald Carey's insight:

The above statement from the website is a paragraph that you should read out to your friends and ask them if it is a good description of their personality.

Then read the rest of the article on the Barnum effect more appropriately known as the Forer Effect - the tendency of people to "...endorse generalised statements as being true for them specifically.."

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Evolution Meets Photoshop In These 19 Terrifyingly Adorable New Animal Species

Evolution Meets Photoshop In These 19 Terrifyingly Adorable New Animal Species | The brain and illusions | Scoop.it
An artist pits Photoshop, and her own artistry, against nature to create bizarre new species.
Gerald Carey's insight:

These really are illusions but they are very convincing.

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Six ways animals use fake eyes

Six ways animals use fake eyes | The brain and illusions | Scoop.it
A fresh look at the science of eyespots reveals some modern surprises
Gerald Carey's insight:

How different animals use mimicry, usually featuring eyes, to ward off predators.

Evolution is a marvellous process!

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21 Mind-Boggling Optical Illusions That Will Melt Your Brain

21 Mind-Boggling Optical Illusions That Will Melt Your Brain | The brain and illusions | Scoop.it

It is Don't believe what your eyes are telling you.

Gerald Carey's insight:

This is a varied collection of illusions and I do like the one above.

It includes videos and images and it not a bad collection if you want to show a range of illusions to a group.

It is annoying that you still have to click 'next' and load in a new page to see the next illusion.

Also, they did not melt my brain.

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Information Is Beautiful — Common Mythconceptions - Worlds Most Contagious Falsehoods

Information Is Beautiful — Common Mythconceptions - Worlds Most Contagious Falsehoods | The brain and illusions | Scoop.it
All 78 of the world's most contagious myths and misconceptions soundly debunked. Post in your classroom or on someone's face. Instant hi-res ...
Gerald Carey's insight:

Nice visual summary of the some of the silliest yet strongly held misconceptions in society. The one about swimming and eating is still very strong within me....

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The Language of Lying: Animated Primer on How to Detect Deception

The Language of Lying: Animated Primer on How to Detect Deception | The brain and illusions | Scoop.it
The four most reliable telltale signs of the 10 to 200 lies we tell and are told each day.

Our yearning to discern deception so that we c
Gerald Carey's insight:

How to spot a liar. Include a video.

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Can You Spot The Famous Faces In These 13 Coffee Bean Illusions?

Can You Spot The Famous Faces In These 13 Coffee Bean Illusions? | The brain and illusions | Scoop.it
Can you spot these famous faces in the coffee beans?

Go on, give it a shot (get it?) but you must find them by any beans (sorry!) means necessary.

All jokes aside, it's going to be a bit of a grind but we've bean around the world to find the b...
Gerald Carey's insight:

Like coffee. These images will give you the coffee kick without the caffeine.

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Five Ways to Lie with Charts - Issue 19: Illusions - Nautilus

Five Ways to Lie with Charts - Issue 19: Illusions - Nautilus | The brain and illusions | Scoop.it
A chart’s purpose is usually to help you properly interpret data. But sometimes, it does just the opposite. In the right (or wrong)…
Gerald Carey's insight:

This site shows five data display tricks that can lead to misdirection and downright fraud in the presentation of that data.

These tricks are worth looking out for and are well explained in the text.

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The Secrets Behind Harry Houdini’s Ten Greatest Illusions

The Secrets Behind Harry Houdini’s Ten Greatest Illusions | The brain and illusions | Scoop.it

AltThere is an unwritten rule among magicians never to reveal how a trick is done. So when a 2004 exhibition explained Harry Houdini's illusions, magicians around the world were apoplectic. David Copperfield called it a breach of magic protocol, and performers declared that they would boycott the exhibition. Many claimed to still use Houdini's tricks themselves.

Gerald Carey's insight:

Although this article reveals a lot of the secrets of Houdini and somehow it doesn't feel right, nevertheless it is wonderful collection of his tricks and includes plenty of background text and even some videos of the events.

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How to create a tilt shift effect in Photoshop | Creative Nerds

How to create a tilt shift effect in Photoshop | Creative Nerds | The brain and illusions | Scoop.it
A short video screen cast tutorial using Photoshop to create a very popular effect tilt shift. The tutorial uses photoshop mask tool, gradient tool and blur
Gerald Carey's insight:

Looks easy but I haven't tried it yet. Create your own illusion.

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Artificial Intelligence That Performs Real Magic Tricks [Video]

Artificial Intelligence That Performs Real Magic Tricks [Video] | The brain and illusions | Scoop.it
AI helps mechanical magicians fool human spectators
Gerald Carey's insight:

Not sure about the premise of the the title but there are a couple of good videos showing different magic tricks and a delightful animated gif showing an illusion developed in 1898.

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Evidence based debunking

Fed up with futile internet arguments, a bunch of psychologists investigated how best to correct false ideas. Tom Stafford discovers how to debunk properly. We all resist changing our beliefs about...
Gerald Carey's insight:

How to debunk arguments based on nonsense. But be careful of the 'backfire' effect...

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An earlier illusory death

An earlier illusory death | The brain and illusions | Scoop.it
For such an obscure corner of the medical literature, Cotard's delusion is remarkably well known as the delusion that you're dead. This was supposedly first described by Jules Cotard in 1880 but I ...
Gerald Carey's insight:

A very obscure delusion.

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Mindbending Optical Illusion Tattoo Adds A Handle To This Guy's Arm

Mindbending Optical Illusion Tattoo Adds A Handle To This Guy's Arm | The brain and illusions | Scoop.it
Some optical illusions are even more impressive in tattoo form, where they radically change the appearance of the bearer's skin and, for an instant, make us question reality. It almost looks like you could grab the swirling column tattooed on this fellow's arm.
Gerald Carey's insight:

Impressive...for a tattoo!

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The Illusion Machine That Teaches Us How We See - Issue 19: Illusions - Nautilus

The Illusion Machine That Teaches Us How We See - Issue 19: Illusions - Nautilus | The brain and illusions | Scoop.it
The man sprang onstage dressed as a miner, complete with headlamp and pickaxe. After swinging the axe a few times, he proclaimed to…
Gerald Carey's insight:

Fantastic set of videos, photos and animated gif showing some new illusions (and some old ones) from Kokichi Sugihara.

It includes a nice explanation of what is happening in our brains, particularly our love of right angles.

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Notepad Illusions Look Like 3D Sculptures, But They're 2D Illustrations

Notepad Illusions Look Like 3D Sculptures, But They're 2D Illustrations | The brain and illusions | Scoop.it
When you first glance at artist João A. Carvalho's notepad paper illustrations, you may think you're seeing 3-dimensional objects. But on closer inspection, they're actually simple but clever illusions that use lines and shading to make images pop from the page.
Gerald Carey's insight:

A very tricky set of illusions on notepad.

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Placebo Buttons

Placebo Buttons | The brain and illusions | Scoop.it
The Misconception: All buttons placed around you do your bidding. The Truth: Many public buttons are only there to comfort you. You press the doorbell button, you hear the doorbell ring. You press ...
Gerald Carey's insight:

The author recounts the reasons why elevator door close button, pedestrian crossing and thermostat buttons are almost all fake.

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Are you a poor logician? Logically, you might never know

Are you a poor logician? Logically, you might never know | The brain and illusions | Scoop.it
This is the second article in a series, How we make decisions, which explores our decision-making processes. How well do we consider all factors involved in a decision, and what helps and what holds us…
Gerald Carey's insight:

A nice summary of our current understanding of illusions such as the Dunning-Kruger effect.

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Geometric Paper Animal Sculptures By Wolfram Kampffmeyer

Geometric Paper Animal Sculptures By Wolfram Kampffmeyer | The brain and illusions | Scoop.it
Wolfram Kampffmeyer, a talented artist based in Germany, creates beautiful geometric paper animal sculptures in elegant pastel colors that look like computer models that have come to life.
Gerald Carey's insight:

Hard to believe that they are made of paper...

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How Your Brain Decides Without You - Issue 19: Illusions - Nautilus

How Your Brain Decides Without You - Issue 19: Illusions - Nautilus | The brain and illusions | Scoop.it
Princeton’s Palmer Field, 1951. An autumn classic matching the unbeaten Tigers, with star tailback Dick Kazmaier—a gifted passer,…
Gerald Carey's insight:

Great! Not only three new versions of the rabbit/duck illusion (see the illustration) but the article is a good read on topics such as cognitive dissonance, the way that the brain filters and interprets information, the way our beliefs can influence what we 'see' and the way that truth can be 'hard-wired' into the brain very early in our experiences.

Very interesting and well-written.

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Lawrence Lanoff's curator insight, November 7, 5:27 PM

The Self Delusion of Choice. How Your Brain Decides without YOU. 

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We Are All Confident Idiots

We Are All Confident Idiots | The brain and illusions | Scoop.it
The trouble with ignorance is that it feels so much like expertise. A leading researcher on the psychology of human wrongness sets us straight.
Gerald Carey's insight:

Interesting article on how confident we are even when it is clear that we don't know what we are talking about.

Some great Jimmy Kimmel videos.

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Magic May Lurk Inside Us All

Magic May Lurk Inside Us All | The brain and illusions | Scoop.it
Several streams of research in psychology, neuroscience and philosophy are converging on an uncomfortable truth: We’re more susceptible to magical thinking than we’d like to admit.
Gerald Carey's insight:

Despite the ghoulish picture, this is an interesting article about how the primitive part of our brain that control our innate thinking, can sometimes override out conscious part of the brain.  Why would we hesitate about throwing a dart at a picture of a baby?  Read on...

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Circle of Abstract Ritual

This film took 300,000 photos, riots, wildfires, paintings in abandoned houses, two years and zero graphics to make. It changed my entire life. Digital downloads…
Gerald Carey's insight:

Wow! 

A superb film in many different ways not associated with illusions BUT he does an number of anamorphic time-lapse shots which are stunning.

Gets a bit gross at about 6 minutes in but not in a mindless way.

Well worth a look if you have a spare 12 minutes.

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