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The One (Really Easy) Persuasion Technique Everyone Should Know — PsyBlog

The One (Really Easy) Persuasion Technique Everyone Should Know — PsyBlog | The brain and illusions | Scoop.it
It’s supported by 42 studies on 22,000 people and it’s the easiest, most practical persuasion technique available.

Via Sandeep Gautam
Gerald Carey's insight:

Getting people to do what you want by giving them the illusion of choice. Ethical? Read on...

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Sandeep Gautam's curator insight, February 8, 2013 12:05 PM

you should read this, but you are free to ignore and read soemthing else.

The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
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What Is Real and What is Magic? Masterful Illusions Painted by Robert Gonsalves

What Is Real and What is Magic? Masterful Illusions Painted by Robert Gonsalves | The brain and illusions | Scoop.it
Almost nothing is as it seems in Canadian artist Robert Gonsalves’ surreal paintings. Look at them from one perspective and they’re one thing, but from ano
Gerald Carey's insight:

I have shown some of these before but they are worth it. Brilliant.

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Interactive illusions

Interactive illusions | The brain and illusions | Scoop.it
Playing with mind-bending 3D art installations.
Gerald Carey's insight:

The Chinese do have a sense of humour.  Fantastic art work.

 

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An Illusion That’ll Make Your Eyes Bulge

An Illusion That’ll Make Your Eyes Bulge | The brain and illusions | Scoop.it
I love optical illusions, especially ones where you know what your eyes are telling your brain is wrong, but you can’t seem to get your brain to see that. The famous Checkerboard Illusion is a great example of this. Look at it: You know it’s an illusion, and you just...
Gerald Carey's insight:

Seriously?

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A Magician’s Best Trick: Revealing a Basic Human Bias

A Magician’s Best Trick: Revealing a Basic Human Bias | The brain and illusions | Scoop.it
Robert Sapolsky’s encounter with a magician reveals confirmation bias works. The lesson: Think critically about whether you’re only intermittently thinking critically.
Gerald Carey's insight:

Good example of how even the most critical of us can get 'sucked in' by our confirmation bias.

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Has the “Impossible Triangle” Been Made Possible with 3D Printing?

Has the “Impossible Triangle” Been Made Possible with 3D Printing? | The brain and illusions | Scoop.it
Have you ever stared at an M.C. Escher picture until you grew dizzy or simply marveled at the way Escher configured angles and drew objects to trick the eye
Gerald Carey's insight:

Hooray. Now using 3D printers to print impossible objects could lead us in some interesting directions - this is the first that I have seen.

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What is magical thinking and do we grow out of it?

What is magical thinking and do we grow out of it? | The brain and illusions | Scoop.it
Have you ever wondered why children so easily accept that once every year, a terribly generous and presumably very wealthy gentleman travels by magic reindeer to all children across the world to deliver…
Gerald Carey's insight:

A good discussion of the concept of magical thinking. It includes a discussion of Jean Piaget's take on this idea.  Although some of the examples are Australian, this article still shows the potential dangers of such thinking (such as the Queensland government's flat out denial of climate change).

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Virtual bodyswapping diminishes people's negative biases about others

Virtual bodyswapping diminishes people's negative biases about others | The brain and illusions | Scoop.it
Researchers explain how they have used the brain's ability to bring together information from different senses to make white people feel that they were inhabiting black bodies and adults feel like they had children's bodies. The results of such virtual bodyswapping experiments are remarkable and have important implications for approaching phenomena such as race and gender discrimination.
Gerald Carey's insight:

Not a big fan of Science Daily as a source of material but this article is quite important.  Bodyswapping is something usually described in the world of science fiction (or more probably, fantasy) but in this case scientists have used virtual machines to make adults feel like they are children and white's to feel like they are black. If only it was that easy...

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Forer effect - The Skeptic's Dictionary - Skepdic.com

Forer effect - The Skeptic's Dictionary - Skepdic.com | The brain and illusions | Scoop.it

The Forer effect refers to the tendency of people to rate sets of statements as highly accurate for them personally even though the statements could apply to many people.

Gerald Carey's insight:

Includes a paragraph summary of a person's personality that virtually anyone might describe as accurate - straight from the Astrology pages!  Useful if you want to show how much of Astrology is made up.

This is a reasonable discussion of the Forer effect and why people want to believe that the paragraph or astrology, palm reading, pychics are true for them.

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Ceci n'est pas une spirale

Ceci n'est pas une spirale | The brain and illusions | Scoop.it
That's right, this is not a spiral.  If you check this illusion (from Sean Michael Ragan at Make) with your finger or mouse, you'll find that it's a series of concentric circles. Also, if you move ...
Gerald Carey's insight:

Interesting take down of the above 'spiral'.

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Monument Valley features mesmerizing puzzles that you must see to believe

Monument Valley features mesmerizing puzzles that you must see to believe | The brain and illusions | Scoop.it
One of the year's most striking Android games is well worth revisiting thanks to the Forgotten Shores add-on.
Gerald Carey's insight:

Great game to play on your iPad.

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Reality Check: 10 Practical Applications of Illusions

Reality Check: 10 Practical Applications of Illusions | The brain and illusions | Scoop.it
Artists invented illusions hundreds and sometimes thousands of years ago. Today we capitalize on those lessons and apply them to new technologies and formats
Gerald Carey's insight:

Article on how illusions make a product work. First example is mp3 music.

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How to fool your sense of touch with sound - YouTube

Full story: bit.ly/NSsoundFX Want to feel instantly lively, slimmer, or more motivated? Try tweaking the noises your body makes.
Gerald Carey's insight:

A hands-on demonstration showing how to fool your brain into thinking that the finger is running along different surfaces.

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Are we all born with synaesthesia? – Shruti Ravindran – Aeon

Are we all born with synaesthesia? – Shruti Ravindran – Aeon | The brain and illusions | Scoop.it
It makes letters colourised and numbers pulsate with cosmic time: a rare gift, or are we all on the synaesthetic spectrum?
Gerald Carey's insight:

Are we closet synaesthetes?  Very wide ranging article on this intriguing skill.

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Is public opinion rational?

Is public opinion rational? | The brain and illusions | Scoop.it
There is no shortage of misconceptions. The British public believes that for every £100 spent on benefits, £24 is claimed fraudulently (the actual figure is £0.70). We think that 31% of the populat...
Gerald Carey's insight:

Takes a run at various economic myths that are widely believed (ie that a lot of money is lost on benefit fraud). The post is basically a review of the book "Sex, lies and the ballot box: 50 things you need to know about British elections".

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3D-Printed Fibonacci Zoetrope Sculptures - YouTube

Share your videos with friends, family and the world
Gerald Carey's insight:

I'm telling you that 3D printing is going to significantly change things in number of areas and here is another example. 3D structures rotating under strobe lighting. It's mesmerising!

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Hidden Portraits In These Illustrations Are Only Revealed With A Mirror

Hidden Portraits In These Illustrations Are Only Revealed With A Mirror | The brain and illusions | Scoop.it
István Orosz makes prints that are beautiful on their own, but when you place a cylindrical mirror on the surface, a hidden image is revealed. Secretly, the illustrations contain anamorphic portraits of famous men.
Gerald Carey's insight:

Astonishingly clever art work. How do you even invent this?

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The Weird Connections Between Hearing and Taste

The Weird Connections Between Hearing and Taste | The brain and illusions | Scoop.it
Headphones could make those Pringles seem crunchier.
Gerald Carey's insight:

Recount of a couple of experiments (including the well-known "Pringle" test) showing how sound influences our perception of flavour. I think the author is too quick to jump to conclusions about this BUT it is worth reading about how restaurants and supermarket chain use sound or music in their stores.

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A Rough Guide to Spotting Bad Science

A Rough Guide to Spotting Bad Science | The brain and illusions | Scoop.it
A brief detour from chemistry, branching out into science in general today. This graphic looks at the different factors that can contribute towards 'bad' science - it was inspired by the research I...
Gerald Carey's insight:

There is science and there is stuff that is purported to be science or is 'scientifically proven'.  How do you tell 'good science' from 'bad science'?  Use this poster as a guide.

You can get a pdf version here: http://www.compoundchem.com/wp-content/uploads/2014/04/Spotting-Bad-Science.pdf

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Rational and Irrational Thought: The Thinking that IQ Tests Miss

Rational and Irrational Thought: The Thinking that IQ Tests Miss | The brain and illusions | Scoop.it
Why smart people sometimes do dumb things
Gerald Carey's insight:

A discussion of the term 'dysrationalia' coined by the author. It includes looking at the idea of the 'cognitive miser' - taking the easy way out when confronted with a difficult problem.

Some good examples that are useful for testing.

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Amazing Animated Optical Illusions! #7 - YouTube

Add me on Facebook (click LIKE on Facebook to add me) http://www.facebook.com/brusspup Download the song in this video: Song name: Monolith https://itunes.ap...
Gerald Carey's insight:

Brusspup do it again.  Worth waiting until you see the last animation.

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These X's Are The Same Shade, So What Does That Say About Color?

These X's Are The Same Shade, So What Does That Say About Color? | The brain and illusions | Scoop.it
Never mind the physics. Color isn't just a particular wavelength of light, it turns out. It's a fascinating mix of context and what's happening outside and inside your head.
Gerald Carey's insight:

Article includes a nice story about colour perception and some colour-blindness slides.

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Optical Illusion Placemats Provide Subliminal Portion Control

Optical Illusion Placemats Provide Subliminal Portion Control | The brain and illusions | Scoop.it
You can opt for healthier food choices all you want, but if your dinner plate is towering with over-generous portions, you're probably still going to put on weight. So if you're struggling with portion control, these amusing optical illusion placemats from Japan's A.P. Works might provide some subliminal encouragement.
Gerald Carey's insight:

It's a silly idea but it looks impressive. It is meant to give the illusion that the plate is sinking into the table - so that the food on the plate 'looks' heavy.

I just like the nerdy look.

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Mind-Boggling Optical Illusion Graffiti Looks Like It Floats In Mid-Air

Mind-Boggling Optical Illusion Graffiti Looks Like It Floats In Mid-Air | The brain and illusions | Scoop.it
Graffiti artist Odeith wanted to make his street art stand out, so he decided to create murals that are also anamorphic illusions. By skewing is images in just the right way and painting "shadows" on the walls and ground, Odeith is able to create designs that look like 3D objects hovering in space.
Gerald Carey's insight:

Impressive bit of graffitti.

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Face blindness – when you can’t recognise a familiar face

Face blindness – when you can’t recognise a familiar face | The brain and illusions | Scoop.it
 In this winning essay for the Wellcome Trust science writing prize, Kate Szell reports on research into prosopagnosia – face blindness
Gerald Carey's insight:

A very insightful summary of a very unusual disability - which starts right from when we are first born and try to recognise any objects that look like faces.

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Artificial Intelligence That Performs Real Magic Tricks [Video]

Artificial Intelligence That Performs Real Magic Tricks [Video] | The brain and illusions | Scoop.it
AI helps mechanical magicians fool human spectators
Gerald Carey's insight:

Not sure about the premise of the the title but there are a couple of good videos showing different magic tricks and a delightful animated gif showing an illusion developed in 1898.

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