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The One (Really Easy) Persuasion Technique Everyone Should Know — PsyBlog

The One (Really Easy) Persuasion Technique Everyone Should Know — PsyBlog | The brain and illusions | Scoop.it
It’s supported by 42 studies on 22,000 people and it’s the easiest, most practical persuasion technique available.

Via Sandeep Gautam
Gerald Carey's insight:

Getting people to do what you want by giving them the illusion of choice. Ethical? Read on...

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Sandeep Gautam's curator insight, February 8, 2013 12:05 PM

you should read this, but you are free to ignore and read soemthing else.

The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
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Dark side of cognitive illusions explored in bias research

Dark side of cognitive illusions explored in bias research | The brain and illusions | Scoop.it

A cognitive bias, the “illusion of causality,” has been explored by a joint team of scientists who found that the bias isn’t limited to false beliefs about whatever was originally learned; later on, the bias can prevent new information from being learned — even when the original information is false and the newer information is true.

Gerald Carey's insight:

A summary of some studies in this area focussing on the efficacy of drug taking.

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Mind-Bending Optical Illusions Created With Photo Manipulation

Mind-Bending Optical Illusions Created With Photo Manipulation | The brain and illusions | Scoop.it
Erik Johansson is a Swedish photographer and retoucher based in Berlin who is well known on the Internet for his amazing surreal photo manipulations that s
Gerald Carey's insight:

Some very nice retouched photos.

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Spurious Correlations

Spurious Correlations | The brain and illusions | Scoop.it
Why do these things correlate? These 20 correlations will blow your mind.
(Is this headline sensationalist enough for you to click on it yet?)
Gerald Carey's insight:

Fantastic list of very dodgy correlations expressed graphically.

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Pick a card, any card: Researchers show how magicians sway decision-making

Pick a card, any card: Researchers show how magicians sway decision-making | The brain and illusions | Scoop.it
Magicians have astonished audiences for centuries by subtly, yet powerfully, influencing their decisions. But there has been little systematic study of the psychological factors that make magic tricks work.
Gerald Carey's insight:

Nice explanation of the way in which magicians do their stuff - with cards at least.  Good demonstrating video as well.

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How a fish’s brain is like yours

How a fish’s brain is like yours | The brain and illusions | Scoop.it
It can be tricked in just the same way
Gerald Carey's insight:

Yes, even fish fall for the Ebbinghaus illusion.

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What Is Real and What is Magic? Masterful Illusions Painted by Robert Gonsalves

What Is Real and What is Magic? Masterful Illusions Painted by Robert Gonsalves | The brain and illusions | Scoop.it
Almost nothing is as it seems in Canadian artist Robert Gonsalves’ surreal paintings. Look at them from one perspective and they’re one thing, but from ano
Gerald Carey's insight:

I have shown some of these before but they are worth it. Brilliant.

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Interactive illusions

Interactive illusions | The brain and illusions | Scoop.it
Playing with mind-bending 3D art installations.
Gerald Carey's insight:

The Chinese do have a sense of humour.  Fantastic art work.

 

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An Illusion That’ll Make Your Eyes Bulge

An Illusion That’ll Make Your Eyes Bulge | The brain and illusions | Scoop.it
I love optical illusions, especially ones where you know what your eyes are telling your brain is wrong, but you can’t seem to get your brain to see that. The famous Checkerboard Illusion is a great example of this. Look at it: You know it’s an illusion, and you just...
Gerald Carey's insight:

Seriously?

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A Magician’s Best Trick: Revealing a Basic Human Bias

A Magician’s Best Trick: Revealing a Basic Human Bias | The brain and illusions | Scoop.it
Robert Sapolsky’s encounter with a magician reveals confirmation bias works. The lesson: Think critically about whether you’re only intermittently thinking critically.
Gerald Carey's insight:

Good example of how even the most critical of us can get 'sucked in' by our confirmation bias.

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Has the “Impossible Triangle” Been Made Possible with 3D Printing?

Has the “Impossible Triangle” Been Made Possible with 3D Printing? | The brain and illusions | Scoop.it
Have you ever stared at an M.C. Escher picture until you grew dizzy or simply marveled at the way Escher configured angles and drew objects to trick the eye
Gerald Carey's insight:

Hooray. Now using 3D printers to print impossible objects could lead us in some interesting directions - this is the first that I have seen.

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What is magical thinking and do we grow out of it?

What is magical thinking and do we grow out of it? | The brain and illusions | Scoop.it
Have you ever wondered why children so easily accept that once every year, a terribly generous and presumably very wealthy gentleman travels by magic reindeer to all children across the world to deliver…
Gerald Carey's insight:

A good discussion of the concept of magical thinking. It includes a discussion of Jean Piaget's take on this idea.  Although some of the examples are Australian, this article still shows the potential dangers of such thinking (such as the Queensland government's flat out denial of climate change).

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Virtual bodyswapping diminishes people's negative biases about others

Virtual bodyswapping diminishes people's negative biases about others | The brain and illusions | Scoop.it
Researchers explain how they have used the brain's ability to bring together information from different senses to make white people feel that they were inhabiting black bodies and adults feel like they had children's bodies. The results of such virtual bodyswapping experiments are remarkable and have important implications for approaching phenomena such as race and gender discrimination.
Gerald Carey's insight:

Not a big fan of Science Daily as a source of material but this article is quite important.  Bodyswapping is something usually described in the world of science fiction (or more probably, fantasy) but in this case scientists have used virtual machines to make adults feel like they are children and white's to feel like they are black. If only it was that easy...

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12 fascinating optical illusions show how color can trick the eye

12 fascinating optical illusions show how color can trick the eye | The brain and illusions | Scoop.it
It's not just the dress. These optical illusions show that color can be a tricky concept
Gerald Carey's insight:

Yay! I will jump onto the dress colour debate as well because it gives me a chance to show the xkcd cartoon on the subject. This page also has other colourful illusions.

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Planting false memories fairly easy, psychologists find | Toronto Star

Planting false memories fairly easy, psychologists find | Toronto Star | The brain and illusions | Scoop.it
New study bolsters notion that memory is fragile and aggressive police interrogations don’t always serve justice.
Gerald Carey's insight:

This is scary. Psychologists were able to implant false memories (some of them criminal in nature) into 70% of the participants in the study!

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The Placebo Problem - BBC Radio 4

The Placebo Problem - BBC Radio 4 | The brain and illusions | Scoop.it
Geoff Watts explores the phenomenon of the nocebo effect and its implications for medicine
Gerald Carey's insight:

A podcast which summarises the key points about the nocebo effect, the placebo effect's darker twin.

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Typeface Mechanics: 001

Typeface Mechanics: 001 | The brain and illusions | Scoop.it

Our conscious minds want to draw one shape, but our eyes need to see another. Part of typeface design is managing this eternal friction between logic and optics. It’s always there, no matter the style.

Gerald Carey's insight:

A very interesting article on the fight between logic and illusion in the world of the typeface.

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How your eyes trick your mind

How your eyes trick your mind | The brain and illusions | Scoop.it
Look closer at optical illusions, says Melissa Hogenboom, and they can reveal how you truly perceive reality.
Gerald Carey's insight:

A very neat summary from the BBC of the history of the study of illusions.

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Are we all born with synaesthesia? – Shruti Ravindran – Aeon

Are we all born with synaesthesia? – Shruti Ravindran – Aeon | The brain and illusions | Scoop.it
It makes letters colourised and numbers pulsate with cosmic time: a rare gift, or are we all on the synaesthetic spectrum?
Gerald Carey's insight:

Are we closet synaesthetes?  Very wide ranging article on this intriguing skill.

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Is public opinion rational?

Is public opinion rational? | The brain and illusions | Scoop.it
There is no shortage of misconceptions. The British public believes that for every £100 spent on benefits, £24 is claimed fraudulently (the actual figure is £0.70). We think that 31% of the populat...
Gerald Carey's insight:

Takes a run at various economic myths that are widely believed (ie that a lot of money is lost on benefit fraud). The post is basically a review of the book "Sex, lies and the ballot box: 50 things you need to know about British elections".

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3D-Printed Fibonacci Zoetrope Sculptures - YouTube

Share your videos with friends, family and the world
Gerald Carey's insight:

I'm telling you that 3D printing is going to significantly change things in number of areas and here is another example. 3D structures rotating under strobe lighting. It's mesmerising!

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Hidden Portraits In These Illustrations Are Only Revealed With A Mirror

Hidden Portraits In These Illustrations Are Only Revealed With A Mirror | The brain and illusions | Scoop.it
István Orosz makes prints that are beautiful on their own, but when you place a cylindrical mirror on the surface, a hidden image is revealed. Secretly, the illustrations contain anamorphic portraits of famous men.
Gerald Carey's insight:

Astonishingly clever art work. How do you even invent this?

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The Weird Connections Between Hearing and Taste

The Weird Connections Between Hearing and Taste | The brain and illusions | Scoop.it
Headphones could make those Pringles seem crunchier.
Gerald Carey's insight:

Recount of a couple of experiments (including the well-known "Pringle" test) showing how sound influences our perception of flavour. I think the author is too quick to jump to conclusions about this BUT it is worth reading about how restaurants and supermarket chain use sound or music in their stores.

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A Rough Guide to Spotting Bad Science

A Rough Guide to Spotting Bad Science | The brain and illusions | Scoop.it
A brief detour from chemistry, branching out into science in general today. This graphic looks at the different factors that can contribute towards 'bad' science - it was inspired by the research I...
Gerald Carey's insight:

There is science and there is stuff that is purported to be science or is 'scientifically proven'.  How do you tell 'good science' from 'bad science'?  Use this poster as a guide.

You can get a pdf version here: http://www.compoundchem.com/wp-content/uploads/2014/04/Spotting-Bad-Science.pdf

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Rational and Irrational Thought: The Thinking that IQ Tests Miss

Rational and Irrational Thought: The Thinking that IQ Tests Miss | The brain and illusions | Scoop.it
Why smart people sometimes do dumb things
Gerald Carey's insight:

A discussion of the term 'dysrationalia' coined by the author. It includes looking at the idea of the 'cognitive miser' - taking the easy way out when confronted with a difficult problem.

Some good examples that are useful for testing.

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Amazing Animated Optical Illusions! #7 - YouTube

Add me on Facebook (click LIKE on Facebook to add me) http://www.facebook.com/brusspup Download the song in this video: Song name: Monolith https://itunes.ap...
Gerald Carey's insight:

Brusspup do it again.  Worth waiting until you see the last animation.

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