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The One (Really Easy) Persuasion Technique Everyone Should Know — PsyBlog

The One (Really Easy) Persuasion Technique Everyone Should Know — PsyBlog | The brain and illusions | Scoop.it
It’s supported by 42 studies on 22,000 people and it’s the easiest, most practical persuasion technique available.

Via Sandeep Gautam
Gerald Carey's insight:

Getting people to do what you want by giving them the illusion of choice. Ethical? Read on...

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Sandeep Gautam's curator insight, February 8, 2013 12:05 PM

you should read this, but you are free to ignore and read soemthing else.

The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
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Amazing Animated Optical Illusions! #7 - YouTube

Add me on Facebook (click LIKE on Facebook to add me) http://www.facebook.com/brusspup Download the song in this video: Song name: Monolith https://itunes.ap...
Gerald Carey's insight:

Brusspup do it again.  Worth waiting until you see the last animation.

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These X's Are The Same Shade, So What Does That Say About Color?

These X's Are The Same Shade, So What Does That Say About Color? | The brain and illusions | Scoop.it
Never mind the physics. Color isn't just a particular wavelength of light, it turns out. It's a fascinating mix of context and what's happening outside and inside your head.
Gerald Carey's insight:

Article includes a nice story about colour perception and some colour-blindness slides.

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Optical Illusion Placemats Provide Subliminal Portion Control

Optical Illusion Placemats Provide Subliminal Portion Control | The brain and illusions | Scoop.it
You can opt for healthier food choices all you want, but if your dinner plate is towering with over-generous portions, you're probably still going to put on weight. So if you're struggling with portion control, these amusing optical illusion placemats from Japan's A.P. Works might provide some subliminal encouragement.
Gerald Carey's insight:

It's a silly idea but it looks impressive. It is meant to give the illusion that the plate is sinking into the table - so that the food on the plate 'looks' heavy.

I just like the nerdy look.

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Mind-Boggling Optical Illusion Graffiti Looks Like It Floats In Mid-Air

Mind-Boggling Optical Illusion Graffiti Looks Like It Floats In Mid-Air | The brain and illusions | Scoop.it
Graffiti artist Odeith wanted to make his street art stand out, so he decided to create murals that are also anamorphic illusions. By skewing is images in just the right way and painting "shadows" on the walls and ground, Odeith is able to create designs that look like 3D objects hovering in space.
Gerald Carey's insight:

Impressive bit of graffitti.

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Face blindness – when you can’t recognise a familiar face

Face blindness – when you can’t recognise a familiar face | The brain and illusions | Scoop.it
 In this winning essay for the Wellcome Trust science writing prize, Kate Szell reports on research into prosopagnosia – face blindness
Gerald Carey's insight:

A very insightful summary of a very unusual disability - which starts right from when we are first born and try to recognise any objects that look like faces.

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Artificial Intelligence That Performs Real Magic Tricks [Video]

Artificial Intelligence That Performs Real Magic Tricks [Video] | The brain and illusions | Scoop.it
AI helps mechanical magicians fool human spectators
Gerald Carey's insight:

Not sure about the premise of the the title but there are a couple of good videos showing different magic tricks and a delightful animated gif showing an illusion developed in 1898.

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Evidence based debunking

Fed up with futile internet arguments, a bunch of psychologists investigated how best to correct false ideas. Tom Stafford discovers how to debunk properly. We all resist changing our beliefs about...
Gerald Carey's insight:

How to debunk arguments based on nonsense. But be careful of the 'backfire' effect...

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An earlier illusory death

An earlier illusory death | The brain and illusions | Scoop.it
For such an obscure corner of the medical literature, Cotard's delusion is remarkably well known as the delusion that you're dead. This was supposedly first described by Jules Cotard in 1880 but I ...
Gerald Carey's insight:

A very obscure delusion.

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Mindbending Optical Illusion Tattoo Adds A Handle To This Guy's Arm

Mindbending Optical Illusion Tattoo Adds A Handle To This Guy's Arm | The brain and illusions | Scoop.it
Some optical illusions are even more impressive in tattoo form, where they radically change the appearance of the bearer's skin and, for an instant, make us question reality. It almost looks like you could grab the swirling column tattooed on this fellow's arm.
Gerald Carey's insight:

Impressive...for a tattoo!

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The Illusion Machine That Teaches Us How We See - Issue 19: Illusions - Nautilus

The Illusion Machine That Teaches Us How We See - Issue 19: Illusions - Nautilus | The brain and illusions | Scoop.it
The man sprang onstage dressed as a miner, complete with headlamp and pickaxe. After swinging the axe a few times, he proclaimed to…
Gerald Carey's insight:

Fantastic set of videos, photos and animated gif showing some new illusions (and some old ones) from Kokichi Sugihara.

It includes a nice explanation of what is happening in our brains, particularly our love of right angles.

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Notepad Illusions Look Like 3D Sculptures, But They're 2D Illustrations

Notepad Illusions Look Like 3D Sculptures, But They're 2D Illustrations | The brain and illusions | Scoop.it
When you first glance at artist João A. Carvalho's notepad paper illustrations, you may think you're seeing 3-dimensional objects. But on closer inspection, they're actually simple but clever illusions that use lines and shading to make images pop from the page.
Gerald Carey's insight:

A very tricky set of illusions on notepad.

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Placebo Buttons

Placebo Buttons | The brain and illusions | Scoop.it
The Misconception: All buttons placed around you do your bidding. The Truth: Many public buttons are only there to comfort you. You press the doorbell button, you hear the doorbell ring. You press ...
Gerald Carey's insight:

The author recounts the reasons why elevator door close button, pedestrian crossing and thermostat buttons are almost all fake.

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Virtual bodyswapping diminishes people's negative biases about others

Virtual bodyswapping diminishes people's negative biases about others | The brain and illusions | Scoop.it
Researchers explain how they have used the brain's ability to bring together information from different senses to make white people feel that they were inhabiting black bodies and adults feel like they had children's bodies. The results of such virtual bodyswapping experiments are remarkable and have important implications for approaching phenomena such as race and gender discrimination.
Gerald Carey's insight:

Not a big fan of Science Daily as a source of material but this article is quite important.  Bodyswapping is something usually described in the world of science fiction (or more probably, fantasy) but in this case scientists have used virtual machines to make adults feel like they are children and white's to feel like they are black. If only it was that easy...

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Forer effect - The Skeptic's Dictionary - Skepdic.com

Forer effect - The Skeptic's Dictionary - Skepdic.com | The brain and illusions | Scoop.it

The Forer effect refers to the tendency of people to rate sets of statements as highly accurate for them personally even though the statements could apply to many people.

Gerald Carey's insight:

Includes a paragraph summary of a person's personality that virtually anyone might describe as accurate - straight from the Astrology pages!  Useful if you want to show how much of Astrology is made up.

This is a reasonable discussion of the Forer effect and why people want to believe that the paragraph or astrology, palm reading, pychics are true for them.

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Ceci n'est pas une spirale

Ceci n'est pas une spirale | The brain and illusions | Scoop.it
That's right, this is not a spiral.  If you check this illusion (from Sean Michael Ragan at Make) with your finger or mouse, you'll find that it's a series of concentric circles. Also, if you move ...
Gerald Carey's insight:

Interesting take down of the above 'spiral'.

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Monument Valley features mesmerizing puzzles that you must see to believe

Monument Valley features mesmerizing puzzles that you must see to believe | The brain and illusions | Scoop.it
One of the year's most striking Android games is well worth revisiting thanks to the Forgotten Shores add-on.
Gerald Carey's insight:

Great game to play on your iPad.

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Reality Check: 10 Practical Applications of Illusions

Reality Check: 10 Practical Applications of Illusions | The brain and illusions | Scoop.it
Artists invented illusions hundreds and sometimes thousands of years ago. Today we capitalize on those lessons and apply them to new technologies and formats
Gerald Carey's insight:

Article on how illusions make a product work. First example is mp3 music.

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How to fool your sense of touch with sound - YouTube

Full story: bit.ly/NSsoundFX Want to feel instantly lively, slimmer, or more motivated? Try tweaking the noises your body makes.
Gerald Carey's insight:

A hands-on demonstration showing how to fool your brain into thinking that the finger is running along different surfaces.

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These Optical Illusions Trick Your Brain With Science | WIRED

These Optical Illusions Trick Your Brain With Science | WIRED | The brain and illusions | Scoop.it
An award-winning book on optical illusions explains the science of tricking your brain.
Gerald Carey's insight:

Some old illusions here but they come as part of a review of a book on illusions called "Eye benders: The Science of Seeing and Believing" by Clive Gifford.

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P.T. Barnum and You - Providentia

P.T. Barnum and You - Providentia | The brain and illusions | Scoop.it
Imagine, if you will, that someone gave you a personality test and provided you with the following feedback on your personality: You have a need for other people to like and admire you, and yet you tend to be critical...
Gerald Carey's insight:

The above statement from the website is a paragraph that you should read out to your friends and ask them if it is a good description of their personality.

Then read the rest of the article on the Barnum effect more appropriately known as the Forer Effect - the tendency of people to "...endorse generalised statements as being true for them specifically.."

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Evolution Meets Photoshop In These 19 Terrifyingly Adorable New Animal Species

Evolution Meets Photoshop In These 19 Terrifyingly Adorable New Animal Species | The brain and illusions | Scoop.it
An artist pits Photoshop, and her own artistry, against nature to create bizarre new species.
Gerald Carey's insight:

These really are illusions but they are very convincing.

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Six ways animals use fake eyes

Six ways animals use fake eyes | The brain and illusions | Scoop.it
A fresh look at the science of eyespots reveals some modern surprises
Gerald Carey's insight:

How different animals use mimicry, usually featuring eyes, to ward off predators.

Evolution is a marvellous process!

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21 Mind-Boggling Optical Illusions That Will Melt Your Brain

21 Mind-Boggling Optical Illusions That Will Melt Your Brain | The brain and illusions | Scoop.it

It is Don't believe what your eyes are telling you.

Gerald Carey's insight:

This is a varied collection of illusions and I do like the one above.

It includes videos and images and it not a bad collection if you want to show a range of illusions to a group.

It is annoying that you still have to click 'next' and load in a new page to see the next illusion.

Also, they did not melt my brain.

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Information Is Beautiful — Common Mythconceptions - Worlds Most Contagious Falsehoods

Information Is Beautiful — Common Mythconceptions - Worlds Most Contagious Falsehoods | The brain and illusions | Scoop.it
All 78 of the world's most contagious myths and misconceptions soundly debunked. Post in your classroom or on someone's face. Instant hi-res ...
Gerald Carey's insight:

Nice visual summary of the some of the silliest yet strongly held misconceptions in society. The one about swimming and eating is still very strong within me....

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