CLIMATE CHANGE is staring us in the face. The science is clear, and the need to reduce planet-warming emissions has grown urgent. So why, collectively, are we doing so little about it?
Yes, there are political and economic barriers, as well as some strong ideological opposition, to going green. But researchers in the burgeoning field of climate psychology have identified another obstacle, one rooted in the very ways our brains work. ...
We have trouble imagining a future drastically different from the present. We block out complex problems that lack simple solutions.
... energy monitors that displayed consumption levels in real-time cut energy use by an average of 7 percent, according to a study in the journal Energy in 2010. Telling heavy energy users how much less power their neighbors consumed prompted them to cut their own use, according to a 2007 study in Psychological Science. And trading on our innate laziness, default settings have also conserved resources: when Rutgers University changed its printers’ settings to double-sided, it saved more than seven million sheets of paper in one semester in 2007.
Via ddrrnt, Culture of Choice