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We showcase an A/B test of different offer types using retargeting and generate 300% improvements in campaign performance. No big deal...
Are you sure you want to delete this scoop?
This case study demonstrates the effectiveness of retargeting to test different offer types. Amplify Interactive showcases an A/B remarketing test that drives significant gains in campaign performance.
Happy birthday America! This week we're turning it up to 11 in honor of our nation's independence. We've gathered eleven of the best SEO, PPC, and Social
Amplify Interactive's "Hot 11"- Independence Day Edition! The best in search engine marketing articles of the week!
My latest roundup featuring the best search engine marketing articles of the week!
These new Twitter stats can help you reach your followers with better wording, better timing and more engaging content.
Check out #4. Twitter’s fastest growing demographic is 55–64 year-olds
If you’re looking at growing your audience, you might want to look at new Twitter users, which aremost likely in the older age brackets. As Twitter’s user base grows, you’ll have a wider variety of users to target, supposing they’re all part of your market.
What can you do with your Tweets to attract the people you are trying to reach?
Welcome to the Amplify Interactive Hot 11 Search Engine Marketing Article Roundup for the first week of August! We've rounded up 11 of the best SEO, PP
Do yourself a big favor and scan through our list of the 11 best articles we came across in the last week! There's some good stuff in there!
I hate LinkedIn for its lack of usability and protection from spammers. I lay out how LinkedIn takes simple tasks and makes them ridiculously difficult.
On July 22nd, Google will be flipping the switch and automatically sending all AdWords customers to their new Enhanced Campaigns model. This means that everyb
T-minus just days until Google flips the switch on AdWords Enhanced Campaigns. For a bit of a break, we’ve rounded up the best blog post images and meme hijacks made about Enhanced Campaigns since Google announced their arrival in February.
Our own Ashley Kennedy created the 4th one :)
4 Ways to Use Instagram Video for Your Bar
This post is written with bar owners in mind, but these these tips could apply to many businesses, especially local businesses.
Four questions to make sure we're focused in a resource-constrained world.
First things first - get your strategy right!
Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.
Sorry haters, quality score still matters!
Статья о том, как улучшить показатели ваших объявлений в Google Adwords и платить меньше за рекламу в Гугле.
As a quick refresher, Quality Score is a metric Google uses to determine where advertisers rank on the SERP and how much they pay.
Why metrics are a critical success factor in content marketing – including 8 really good pieces of content,
Analytics is a core competency of content marketing. This article gives you eight pieces of good content to get you rolling on the content analytics train.
A High Rankings Forum thread has a site owner thrilled about receiving a mention in the Wall Street Journal but that mention or citation was not done as a hyperlink in the web page.This is fairly comm...
This article doesn't answer the question it proposes. Rather, it asks you what you think and lets you vote.
There are many social media platforms available. No matter which you choose to use, the heart of your social media campaign is the content you publish. Engaging content is what draws people to your business on social media websites.
This is a good seed list of ideas to use when posting to social media. This gives me an idea- I'm going to copy this list to a doc and keep adding to it as ideas arise.
Which ones are your favorites? Will you try anything new?
These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory.
Can people find you if they do a local search looking for what you have as a product or service? If not, you can be sure they will find your competitors.
Welcome to another edition of the Hot 11! Summer is winding down and as fall approaches a certain question come to mind which is... ARE YOU READY FOR SOME
Check out our Hot 11 Search Engine Marketing articles of the week by Brent Baltzer!
Check out my latest search engine marketing roundup from Amplify Interactive! The best from the past week... learn about posting to a Google Plus page with Buffer, using remarketing to promote B2B content and much much more!
If your content fails to resonate with a target audience, your buyer personas might be to blame. Content often fails because it's built on a weak foundation of faulty personas that were based on a ...
my opionions on: SEO is not dead, it just got a sibling post updated July 24, 2013
By Paul D. Roberts Every human change starts with an idea, ideally one that is truly new and uncertain that we have the courage to explore, and that can
Google has re-imagined segmentation to make it easier for new Analytics users while also making it more powerful for seasoned analysts and marketers. Some key updates include User Segmentation, Cohort Analysis, Sequence Segment, Segment Templates and fully refreshed new UI.
When you're on-the-go, the apps on your phone can help you find new experiences, places and more.
Always good to keep an eye out for where you can get you or your clients (or future clients) listed to drive more relevant traffic for business!
social media best practices Do a quick Google search or scour the front pages of your favorite social media blogs and you'll find a seemingly endless array of articles providing you with tips and advice on social media (this ...
The biggest take-away is don't be lazy. You've got to know your audience and know your situation. Don't just blindly impement random marketing advice you read on the internet- use your brain to make decisions which are based on the big picture... the strategy, the overall goals of the business!
It can be confusing understanding what works and does not in social media. What are some of the areas that people are not sure about, do they really matter?
Facebook recently announced a change to reports that is slowly being rolled out to accounts. Wondering where to start and how to pull a basic ad performance report? Here's a walk-through of how to set up your first report.
Facebook is slowly rolling out updates to their reporting center. This will allow for easier and more detailed reporting. Should also help optimize campaigns by being able to analyze more data.
How should paid media and earned media be working for you?
It’s been three months since the good Mozzers allowed my SEO from a Newb’s Perspective to see the light of day, and I’m back for another round. Except now HappyBrooke has had a dose of reality.
The wrong value proposition may chase away potential customers; and when they click back instead of reading on, you’ve probably lost them forever.
Search engines call it different things, but we know they both measure and reward satisfaction in very significant ways.
The author suggests that satisfaction is an actual ranking factor, and explains how he thinks Google measures it.