Marketing, for all the current complexities of delivering the right messages to the right consumers, is really a very simple activity. I’m reminded of a cartoon where two brain surgeons are operating on a guy’s head and one says to the other “don’t worry it’s not like were doing marketing”
This year Razorfish and Adobe conducted a study - the first of its kind - on how businesses use their owned properties to target consumers in a meaningful way. This Targeting Readiness Study was based on input from more than 120 U.S.
If students are going to learn how to manage their privacy and, at the same time, share openly in a society that values transparency, when and how will students gain that valuable expertise? If contemporary parents want their children to succeed as effective communicators with the media and in the environments that will undoubtedly be part of their lives, when and where should that instruction happen?
On the twelfth day of Christmas, my true love sent to me, Twelve workflow diagrams drumming Eleven copyright lawyers piping Ten change management requests a-leaping Nine metadata fields dancing Eight user-experience scenarios...
We are delighted to announce the launch of our latest virtual exhibition about Royal Book Collections - a collaboration with the Bibliothèque Nationale de France, The European Library and Europeana Regia.