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The Art of the Startup
Entrepreneurship, startups, lean business building, innovation
Curated by Paul Reichman
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The article from 1960 that every business operator in 2012 needs to read

What the leaders of Borders, Kodak and the rest really should have known and understood.

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40 Maps That Will Help You Make Sense of the World

40 Maps That Will Help You Make Sense of the World | The Art of the Startup | Scoop.it
  If you're a visual learner like myself, then you know maps, charts and infographics can really help bring data and information to life. Maps can make a point resonate with readers and this c...
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40 maps that will give you perspective. A visual treat for data junkies and ordinary inquisitive people!

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Facebook to Marketers: Clicks Don't Matter, But Reach and Frequency Do

Facebook to Marketers: Clicks Don't Matter, But Reach and Frequency Do | The Art of the Startup | Scoop.it
Facebook continues its mission to convince the world's top marketers that the standard means of measuring an online ad's performance -- the click-through rate -- doesn't matter.
Paul Reichman's insight:

Key research findings:

 

Nielsen shows a 0.07% correlation between high click-through rates and actual sales. Facebook also argues that 99% of sales generated from online branding ad campaign came from consumers who saw ads, but didn't interact with them and that campaigns that "maximized reach" generated an average 70% higher ROI than those that didn't and that campaigns that maximized frequency had a 40% higher ROI.

 

Nestle argues that "The single greatest source of leverage is the quality of messaging, whether its a TV commercial or a post on a Facebook Page," he said. "It's not platforms that work or don't work, it's brand communications and messages that do."

 
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Zeitgeist 2012: Year In Review

See how the world searched with Google's 2012 Zeitgeist: http://www.google.com/zeitgeist Music: "All I Want" by Kodaline Video production by Whirled Creative

 

Paul Reichman's insight:

Brand building at its best!

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Get Ready for an Innovation Explosion

Get Ready for an Innovation Explosion | The Art of the Startup | Scoop.it
Peter Diamandis, chairman and chief executive of the X PRIZE Foundation, spoke at The Wall Street Journal CIO Network conference about ways of inspiring innovation.
Paul Reichman's insight:

The article highlights 8 key technologies that will drive innovation.

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Fred Wilson on missing out on Airbnb

Fred Wilson on missing out on Airbnb | The Art of the Startup | Scoop.it
obama_oj Originally uploaded by charmaine_cooper. When you walk into our conference room at Union Square Ventures, you see the box of cereal on the right on our conference room credenza next to a wifi router and a jar of Jolly...
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Fred Wilson discusses missing out on the Airbnb juggernaut. Conclusion: its all about the team, their passion and execution!

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TEDxBOULDER - Daniel Epstein - Developing Entrepreneurship

A fundamental belief that entrepreneurship is the answer to nearly all the issues we face today has shaped Daniel Epstein's life. By the time he received his...
Paul Reichman's insight:

"Unfortunate opportunity" : entrepreneurs that find unfortunate opportunity have the potential to make a dent in the universe. Seek unfortunate opportunity at the intersection of your passion, your talents, a great social need that is meaningful to you and the ability to make a living solving this need.

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Six headwinds blow a US chill | Ziggy Switkowski | Commentary | Business Spectator

A provocative new study suggests America has maxed out its productivity gains and is in for a period of probable decline. And it paints a similar, but less dire, future for Australia.
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The Creative Secret Sting Uses To Write New Songs

The Creative Secret Sting Uses To Write New Songs | The Art of the Startup | Scoop.it
Does Sting have a creative secret for writing a hit new song? Is there a trick Neil Simon uses to get ideas for plays?
Paul Reichman's insight:

A powerful approach to boosting creativity

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Big Idea 2013: The Year Small Business Goes Big

Big Idea 2013: The Year Small Business Goes Big | The Art of the Startup | Scoop.it
America sits in thrall to small businesses, but much of our devotion rings hollow. Though politicians and citizens alike constantly profess to care for these upstarts, our actions speak otherwise.
Paul Reichman's insight:

You have to believe that advanced (and previously unaffordable) technologies in the hands of passionate entrepreneurs give them the upper hand against giants like Amazon.

 

Interested in your thoughts...

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Top 6 boneheaded misconceptions of first time entrepreneurs - GrubHubMike

Top 6 boneheaded misconceptions of first time entrepreneurs - GrubHubMike | The Art of the Startup | Scoop.it
I’ve had some pretty boneheaded ideas since I started grubhub.com. As I’ve shepherded my idea to a hobby and then to a real business I’ve had the fortune of being able to recognize some of those mistakes.
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Part I: Validate Your Business Model Start With a Business Model, Not a Business Plan

Part  I: Validate Your Business Model Start With a Business Model, Not a Business Plan | The Art of the Startup | Scoop.it
STEVE BLANK: Entrepreneurs treat a business plan, once written, as the culmination of everything they know and believe. All they need to do is add money and magically that five-year forecast in Appendix A will simply happen if they execute to the...
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Lorin Cha's comment, December 16, 2012 10:32 PM
"Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.”
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Africa is much, much bigger than you think

Africa is much, much bigger than you think | The Art of the Startup | Scoop.it
Most maps use the “Mercator projection.” That’s good if you’re sailing somewhere. It’s bad if you’re trying to figure out how big, say, Africa is. On the Mercator projection, Africa looks to be about the same size as Greenland.
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Infographic: How To Get Your Content Shared

Infographic: How To Get Your Content Shared | The Art of the Startup | Scoop.it

If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…


From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.


Via Lauren Moss
Paul Reichman's insight:

fascinating insights into driving virality

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Nick Peperell's curator insight, October 3, 2013 12:47 AM

The art of science for getting content shared!

Jeff Domansky's curator insight, October 3, 2013 1:47 PM

This infographic is a useful exploration of content and timing for best results in your social media programs. Tthehanks to Lauren Moss for sharing.

Phil Lauterjung's curator insight, October 4, 2013 11:35 AM

add your insight...

 
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Born in the RSA - and big in the USA

Born in the RSA - and big in the USA | The Art of the Startup | Scoop.it
They make up but a handful of the immigrant population to the US, but an impressive number of South Africans have risen to the top of their fields.
Paul Reichman's insight:

South Africans punching above the weight on the world stage. Amazing to see how such a small expat community in the USA can have such a large impact!

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The Best Entrepreneurs Are Older, Have Less Ego

The Best Entrepreneurs Are Older, Have Less Ego | The Art of the Startup | Scoop.it
What attributes does a founder need to make his or her startup thrive?
There are plenty of myths floating around Silicon Valley, augmented by the legends of hot-headed young Tu...
Paul Reichman's insight:

The results of Founder Institute multi-year reasearch study tracking more than 15,000 applicants are in: The best entrepreneurs are ones who work in their field first, gaining valuable real-world knowledge and experience for a decade or more. Every year of life improves an entrepreneur's chances up until 40, but they don't diminish thereafter. Take heart, grey-haired founders!

 
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More disruption for retail and delivery: Bay Is Building the Uber for Delivery

eBay is positioning to facilitate same day deliveries. The company is experimenting with pilot programs in San Francisco and New York City.

Paul Reichman's insight:

Retail and delivery set for more disruption with eBay amongst others set to facilitate same day deliveries.

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Samsung Mobile USA - El Plato Supreme

Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung's Big Game ad for The Next Big Thing, but they run into some hurdles. Follow #TheNext...
Paul Reichman's insight:

Samsung's advertising just got cool!

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Infographic detailing the significance in a logo's color.

Infographic detailing the significance in a logo's color. | The Art of the Startup | Scoop.it

There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. This infographic offers a really interesting look at the influence of colors on some very familiar logos.


Via Jeff Domansky
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Poised Publicity's curator insight, January 29, 2013 8:03 AM

Something to think about when rebranding your company.

Alison D. Gilbert's curator insight, January 29, 2013 1:05 PM

I love color and am fascinated by the emotional correlation. I love even more that the correlation is made to graphic design and logos in particular.

Train HR's comment, January 30, 2013 2:43 AM
one of the best visual elaboration
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How do our favorite tech companies make money?

How do our favorite tech companies make money? | The Art of the Startup | Scoop.it
Ever wonder how Spotify, Google Maps, Pandora, or Dropbox make money? Find out here...find out if they are profitable or not and how they make their money!

Via Jeff Domansky
Paul Reichman's insight:

An extremely useful tool to help understand the revenue models of the leading tech companies!

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Jeff Domansky's curator insight, January 13, 2013 2:13 PM

This is a cool tool for researchers or just the social business curious.

William Machado's curator insight, January 13, 2013 2:50 PM

Considering that we use manyo of these tools, this is something good to know!

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The Best Startup Tools Collection from Steve Blank

The Best Startup Tools Collection from Steve Blank | The Art of the Startup | Scoop.it

Via Robin Good
Paul Reichman's insight:

Super useful tools for startup founders, compiled by one of the doyens of lean startup and customer development Steve Blank.

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Robin Good's curator insight, December 16, 2012 11:50 PM


Steve Blank, the father of the "lean startup" movement, has a superuseful startup tools page available on his site since 2009. The page is a unique curated and organized collection of useful tools and services that can be extremely helpful to anyone working to boostrap a new web company.


The curated page contains a ton of valuable links ranging from where to get help to find your next domain name to product launch tools, startup advice, financing, legal stuff, wireframing and prototyping services and marketing tools.


Resourceful. 9/10


Find everythign here: http://steveblank.com/tools-and-blogs-for-entrepreneurs/



Shawn Neville's curator insight, December 17, 2012 8:28 AM

Extensive resource list for start-up resources.

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Burn Your Business Plan – Before It Burns You

Burn Your Business Plan – Before It Burns You | The Art of the Startup | Scoop.it

As any seasoned entrepreneur and investor will tell you, however hard you think about your venture, the reality of the market will always be different. ...


Via Anita
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The Power of Differentiating Your Business

The Power of Differentiating Your Business | The Art of the Startup | Scoop.it
Think about this: Why do customers pay for your product or service? What makes it unique and better than that of your competitors?
Paul Reichman's insight:

Great perspective on "competitive advantage" and how others have created their unfair advantage.

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What Rock, Paper, Scissors can teach you about startup strategy

What Rock, Paper, Scissors can teach you about startup strategy | The Art of the Startup | Scoop.it

There's a strategy to Rock, Paper, Scissors that wins more than 1/3 of the time, some experts maintain.

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Part II: Validate Your Business Model

Part II: Validate Your Business Model | The Art of the Startup | Scoop.it

STEVE BLANK: Startup is a temporary organization designed to search for a repeatable and scalable business model...

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