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Internet : reprenez le contrôle de votre réputation en ligne

Internet : reprenez le contrôle de votre réputation en ligne | The Art of Political Campaign Management | Scoop.it

Qu'ont en commun Findus, François Hollande, Nicolas Sarkozy ou encore le peuple roumain tout entier ? Tous ont fait, ou devraient faire, plus attention à leur e-réputation.


Via Stéphane Koch
François M. Monney's insight:

Quelques conseils qui, s'ils ne permettent pas d'acheter une virginité en ligne à votre candidat, vous permettront de lui offrir une séance de relooking en matière de bonne réputation. 

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The Art of Political Campaign Management
Strategies, Tactics, Techniques, Tools and Skills proper to The Art of Political Campaign Management - Campaigns & Elections (eng-fre-ger)
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The political news media has a new weapon: ElectNext - VentureBeat

The political news media has a new weapon: ElectNext - VentureBeat | The Art of Political Campaign Management | Scoop.it
VentureBeat The political news media has a new weapon: ElectNext VentureBeat It's no secret that a cadre of data analysts helped President Barack Obama secure a second term: While on campaign trail, the campaign rigorously assessed and measure the...
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Affaire Cahuzac : la com' doit faire sa révolution et rompre avec certaines pratiques

Affaire Cahuzac : la com' doit faire sa révolution et rompre avec certaines pratiques | The Art of Political Campaign Management | Scoop.it
LE PLUS. Jérôme Cahuzac a été mis en examen pour blanchiment de fraude fiscale.

Via Baptiste Maurin
François M. Monney's insight:

"L'acceptation du 'devoir d’informer' ne va pas de soi. Et pourtant, c'est l'approfondissement de cette exigence qui crédibilisera l'information aux yeux du public et qui conduira à donner plus de sens aux images de marque (…) La force des démocraties reposera de plus en plus sur la qualité de l'information et donc sur l'intégrité de ceux qui s'en servent quotidiennement" (Patrick Boccard et Patrick d'Humières, in Le Monde, 1991)

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[Book] The Strategies, Tactics, and Art of Political Campaign Management

[Book] The Strategies, Tactics, and Art of Political Campaign Management | The Art of Political Campaign Management | Scoop.it

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Revised and Expanded Edition book download http://t.co/qrBSMsY3eZ

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Of doors and voters - Policy Network

Of doors and voters - Policy Network | The Art of Political Campaign Management | Scoop.it
Of doors and voters
Policy Network
The political party of the future will embrace the wealth of knowledge made available by political science and design its strategies based on rigorous scientific evidence.
François M. Monney's insight:

Building upon their research, we organised in 2010 a randomised experiment with the Parti socialiste in France – the first study that rigorously measured the impact of door-to-door canvassing on turnout in this country. While this door-to-door partisan canvassing did not affect the participation among citizens of the mainstream population, it strongly increased the participation of foreign-born citizens and their descendants. This experiment enabled us to isolate a specific channel through which canvassing can affect turnout: by increasing the sense of belonging to the national community among the least integrated citizens.

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Hollande, Mitterrand, Sarkozy... Des stratégies télévisuelles différentes

Hollande, Mitterrand, Sarkozy... Des stratégies télévisuelles différentes | The Art of Political Campaign Management | Scoop.it
Avec l'entretien qu'il accordera à David Pujadas ce soir sur France 2, François Hollande se sera exprimé cinq fois face aux Français depuis son élection. D'autres présidents ont été plus présents.

Via Baptiste Maurin
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[Dossier - Rhétorique] La rhétorique en politique

[Dossier - Rhétorique] La rhétorique en politique | The Art of Political Campaign Management | Scoop.it
La politique est un ensemble de notions permettant à un homme, une femme, ou plusieurs personnes d’être élus par les citoyens dans le but d’exercer la gestion de la vie publique du pays, d’une collectivité locale ou de tout autre organisme public.
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L'e-réputation politique

L'e-réputation politique | The Art of Political Campaign Management | Scoop.it

Pourquoi, pour qui, comment, pour quoi, tenir un blog ou être sur les réseaux sociaux en politique ?

François M. Monney's insight:

Une stratégie éditoriale offre à l’homme ou à la femme politique un groupe fervent, une communauté de soutien et d’idées: une e-réputation politique digne de ce nom.

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Top 10 Shocking Political Strategies that Worked

Top 10 Shocking Political Strategies that Worked | The Art of Political Campaign Management | Scoop.it

Barry LePatner once said, "Good judgment comes from experience, and experience comes from bad judgment." This quote defines the top 10 most shocking political strategies that worked listed in this article

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Town Meeting Day: Vermont politicians find value in social campaigning, online or in person

Town Meeting Day: Vermont politicians find value in social campaigning, online or in person | The Art of Political Campaign Management | Scoop.it

Social media in political campaigns isn’t new. Barack Obama’s campaign famously immersed itself in social media in his successful 2008 run for president. However, using outlets such as Facebook is a fresh development in many local elections, one that candidates say is a growing necessity.

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Andrew Bleeker was one of the digital wizards behind Barack Obama's first run at the US presidency in 2008

Andrew Bleeker was one of the digital wizards behind Barack Obama's first run at the US presidency in 2008 | The Art of Political Campaign Management | Scoop.it

"Kerry’s tilt at the presidency wasn’t a resounding success; but it was the first critical step for Bleeker and he went on to build, with a number of other digital wizards, the biggest digital political campaigns in history."

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“Politics Is Not an Easy Thing” - An interview with Australian Prime Minister Julia Gillard

“Politics Is Not an Easy Thing” - An interview with Australian Prime Minister Julia Gillard | The Art of Political Campaign Management | Scoop.it
Slate Magazine
“Politics Is Not an Easy Thing”

L.W.: What have you learned from Obama's campaign that you feel you can apply to yours?

J.G.: The organizational techniques, like our political party's social media strategy.

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Internet : reprenez le contrôle de votre réputation en ligne

Internet : reprenez le contrôle de votre réputation en ligne | The Art of Political Campaign Management | Scoop.it

Qu'ont en commun Findus, François Hollande, Nicolas Sarkozy ou encore le peuple roumain tout entier ? Tous ont fait, ou devraient faire, plus attention à leur e-réputation.


Via Stéphane Koch
François M. Monney's insight:

Quelques conseils qui, s'ils ne permettent pas d'acheter une virginité en ligne à votre candidat, vous permettront de lui offrir une séance de relooking en matière de bonne réputation. 

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Pope Francis, Need Some Public-Relations Help? Here's Advice from America’s Political Consultants

Pope Francis, Need Some Public-Relations Help? Here's Advice from America’s Political Consultants | The Art of Political Campaign Management | Scoop.it
American political consultants have advice for the new pope.
François M. Monney's insight:

Despite the notable differences between the pope and a politician (infallibility, lifetime appointment, etc.), two publicists think it would be nice if the new pontiff could benefit from some specific advices from the political world: how to shore up his base? ...how to reach out to new constituents? ...and how to develop an effective communications strategy?

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Les seigneurs de la com'

A eux trois, ils se partagent depuis quinze ans le marché français du consulting de haut niveau. Michel Calzaroni, Anne Méaux et Stéphane Fouks conseillent les puissants, gèrent les crises et les états d'âme.
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The 21 Principles of Persuasion

The 21 Principles of Persuasion | The Art of Political Campaign Management | Scoop.it

How is it that certain people are so incredibly persuasive? Can we all harness those skills?  After  studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical lessons I’ve identified to persuading people. This is an overview from a talk I’ve been giving to thousands of entrepreneurs for a few years now on “How to Persuade People.” More detailed examples are explained in the following links.

 


Via The Learning Factor
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Charles Lipshay's curator insight, March 26, 2013 5:47 PM

Very Important Point! Sales & EVEN education is Different for Different People! Teaching is a LEARNING Process!

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Mensonge de CAHUZAC : mais pour qui rouole Stéphane Fouks ?

Mensonge de CAHUZAC : mais pour qui rouole Stéphane Fouks ? | The Art of Political Campaign Management | Scoop.it

Aujourd’hui, Stéphane Fouks est aux abonnés absents. « Pour les communicants de crise, le dilemme est toujours le même : passer pour un con ou pour un salaud », excuse un communicant concurrent. A l’Elysée, on refuse pour l’instant de montrer l’équipe de communicants du doigt, même si on « s’interroge ».

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Generating Productive Political Discussions in the Classroom - Huffington Post

Generating Productive Political Discussions in the Classroom - Huffington Post | The Art of Political Campaign Management | Scoop.it
Generating Productive Political Discussions in the Classroom Huffington Post They also require the explicit teaching of discussion strategies, like substantiating claims with credible evidence, and respectfully engaging with and building upon...
François M. Monney's insight:

Generating productive political discussions in the classroom is vexing, but doing so is vitally important. A central role of public education is to empower students to think deeply about how we ought to interact with each other and work toward solutions to public problems in a democratic society.

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Le grand désarroi du discours politique

François Hollande a tenté d'expliquer sa politique. Comme de coutume, les siens saluent la clarification, la hauteur de vue, la ferme souveraineté du chef de l'Etat. Ses adversaires, et la cohorte des déçus, soulignent l'impuissance, les illusions et louvoiements.
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Communication politique et polémique : Nicolas Sarkozy a mis son statut à jour

Communication politique et polémique : Nicolas Sarkozy a mis son statut à jour | The Art of Political Campaign Management | Scoop.it

On lui a souvent reproché d’être l’omniprésident, mais depuis sa défaite aux élections présidentielles de 2012, Nicolas Sarkozy s’astreint à une diète médiatique des plus sévères.

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Inédit: le premier clip de campagne de DSK

Inédit: le premier clip de campagne de DSK | The Art of Political Campaign Management | Scoop.it
Dans L'homme qui voulait tout, Gérard Miller revient sur les débuts de DSK en politique, avec un clip de campagne inédit. Strauss-Kann voulait-il vraiment devenir président? Sa vie était-elle tournée vers cet objectif?
François M. Monney's insight:

Extrait d'un documentaire réalisé par le psychanaliste Gérard Miller et qui sera diffusé ce mercredi 19 mars 2013, à 20h5, sur France 3.

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Campaigners target political parties with ambitious data plans

Campaigners target political parties with ambitious data plans | The Art of Political Campaign Management | Scoop.it

Data on the supporters of issues-based campaigns is being used to help amass a trove of information available ahead of the next general election.

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Crikey playlist: don't stop thinking about your campaign song

Crikey playlist: don't stop thinking about your campaign song | The Art of Political Campaign Management | Scoop.it
Crikey playlist: don't stop thinking about your campaign song
Crikey
We take a look at the good, the bad and the (litigiously) ugly of political campaign songs.
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Rand Paul - Political skill of the first order

Rand Paul - Political skill of the first order | The Art of Political Campaign Management | Scoop.it
Political skill of the first order
Washington Post (blog)
Paul has a sense of political timing few others have.
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Comment préparer un profil Facebook pour éviter des problèmes avec Graph Search


Via Stéphane Koch
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Rescooped by François M. Monney from Crises et communications
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Le traitement des informations, une affaire d'experts

Le traitement des informations, une affaire d'experts | The Art of Political Campaign Management | Scoop.it
Le traitement des résultats d'une veille constitue la seule étape du processus de veille qui ne peut être intégralement organisée de manière automatique. Cette étape requiert effectivement l'interv...

Via Franck Rykaczewski, GEORGES PEILLON
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