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Salon LGBTQ: The Inclusive Social Media Conference

Salon LGBTQ: The Inclusive Social Media Conference | the ART of HYPE | Scoop.it

Gathering LGBTQ Digital Creatives at a thoughtfully designed and absolutely fabulous conference, in celebration of their power, potential and brilliance.

Coming to Atlanta, October 17-19 at the Renaissance Midtown.

Attending Salon LGBTQ is an opportunity to build community, connections and online audience influence while learning from industry successes. Come to meet family and allies, discuss creative and powerful new directions, scheme projects/improvements/campaigns/that gay agenda of world domination; in all, catalyze partnerships and ideas that will support, fund and grow your work, online identity and community reach.


Via Matt Skallerud
art smith's insight:

LGBT Brilliance in the ATL!  #Channel125TV #ARTofHYPE

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art smith's comment, August 18, 2013 2:06 PM
OMG! We have got to talk about this, Matt!

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the ART of HYPE
just a few thoughts on branding your small business
Curated by art smith
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Financial Planning - Marketing to nontraditional couples

Financial Planning - Marketing to nontraditional couples | the ART of HYPE | Scoop.it

Even if you don't choose to take a stand on political or social issues, offer to speak about planning issues and share factual knowledge with recognized networks.


Via Matt Skallerud
art smith's insight:

Financial Planning for non-traditional couples #LGBTQ #finances #advice

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Instagram Photo of the Day - Bobby Berk Home in Atlanta

#atlanta #gaypride is coming! Who's ready? #atlgaypride @fenuxemagazine @atlgay @gaytvatlanta
bobbyberk's photo on Instagram (#atlanta #gaypride is coming! Who's ready?

Via Matt Skallerud
art smith's insight:

Not everyone wants gay customers ... just ask Barilla Pasta .. #LGBTQ #ARTofHYPE

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Photo of the Day / BrianPDoherty: Gay advertising has come a long way

Photo of the Day / BrianPDoherty: Gay advertising has come a long way | the ART of HYPE | Scoop.it
Gay advertising has come a long way, baby! #glaadamplified #AWX http://t.co/wJevPWaprz

Via Matt Skallerud
art smith's insight:

21st century gay advetising ...

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A Hint of Homosexuality?: 'Gay' and Homoerotic Imagery In American Print Advertising eBook: Bruce H. Joffe: Amazon.ca: Kindle Store

Gay intimacy and interaction, references to the male genitalia, and threats of sexual conquest of and between men can be documented in ads as far back as the late 1800s. And, although the images reflected in their advertising mirror are fewer and farther between, women who prefer the company of other women similarly have been goosed and gandered by Madison Avenue. In this richly illustrated tapestry hinting at homosexuality in American advertising, Bruce H. Joffe examines and analyzes over 200 suggestive ads … concluding that gay imbroglio and innuendo tease at us amid subliminal elements seductively perceived and strategically portrayed. A Professor of Communication who has taught Gay & Lesbian Studies courses at George Mason University, Dr. Joffe is now on the faculty of Mary Baldwin College where he continues to explore sexual minorities, the media, and cultural norms.


Via Matt Skallerud
art smith's insight:
Promosexuals Unite! Sex does sell.
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The Top 7 Online Marketing Trends That Will Dominate 2014 - Forbes

The Top 7 Online Marketing Trends That Will Dominate 2014 - Forbes | the ART of HYPE | Scoop.it
The Top 7 Online Marketing Trends That Will Dominate 2014
Forbes
marketing trends of 2014 The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.
art smith's insight:

Forbes tells it like it is: Marketing 2014

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The 6 critical questions guaranteed to drive your social media strategy | Schaefer Marketing Solutions {grow}

The 6 critical questions guaranteed to drive your social media strategy | Schaefer Marketing Solutions {grow} | the ART of HYPE | Scoop.it

If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing?Should you step it up?

 

(Sorry, I can’t help myself sometimes).This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you....


Via Jeff Domansky
art smith's insight:

The 6 critical questions guaranteed to drive your social media strategy 

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Jeff Domansky's curator insight, September 17, 2013 1:32 PM

These are not easy questions, but if you can answer them, you're on your way to a solid social media strategy...

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Logo Design Tips – Picking the Right Colour - Business 2 Community

Logo Design Tips – Picking the Right Colour - Business 2 Community | the ART of HYPE | Scoop.it
#Inverselogix Tips For Choosing Color For Logo Design http://t.co/2gdaKrZg4N
art smith's insight:

Your logo color can make a difference ... 

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art smith's comment, August 28, 2013 10:27 AM
<br>More blogs at&nbsp;<a href="gimme-5.php" target="_blank">www.theARTofHYPE.com/gimme-5.php</a>&nbsp;and more thoughts on small business at<a href="ramblings.php" target="_blank">www.theARTofHYPE.com/ramblings.php</a>. &nbsp;Local Atlanta info at&nbsp;<a href="info.php" target="_blank">www.theWOWbiz.com</a>&nbsp;and&nbsp;<a href="videoads.php" target="_blank">www.theWOWbiz.info</a><br>
<br>&nbsp;<a href="https://twitter.com/ARTofHYPE"; class="twitter-follow-button" data-show-count="false" data-size="large">Follow @ARTofHYPE</a>
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Is Google a plus for content marketing?

Is Google a plus for content marketing? | the ART of HYPE | Scoop.it
Why Google+ might (or might not) be the best place to market web content, how comments can undermine balanced presentations, and another look at Vine versus Instagram video – or could YouTube beat them both?
art smith's insight:

News from the world of social media.  

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Salon LGBTQ: The Inclusive Social Media Conference

Salon LGBTQ: The Inclusive Social Media Conference | the ART of HYPE | Scoop.it

Gathering LGBTQ Digital Creatives at a thoughtfully designed and absolutely fabulous conference, in celebration of their power, potential and brilliance.

Coming to Atlanta, October 17-19 at the Renaissance Midtown.

Attending Salon LGBTQ is an opportunity to build community, connections and online audience influence while learning from industry successes. Come to meet family and allies, discuss creative and powerful new directions, scheme projects/improvements/campaigns/that gay agenda of world domination; in all, catalyze partnerships and ideas that will support, fund and grow your work, online identity and community reach.


Via Matt Skallerud
art smith's insight:

LGBT Brilliance in the ATL!  #Channel125TV #ARTofHYPE

more...
art smith's comment, August 18, 2013 2:06 PM
OMG! We have got to talk about this, Matt!
Rescooped by art smith from LGBT Online Media, Marketing and Advertising
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Are games companies targeting LGBT people?

Are games companies targeting LGBT people? | the ART of HYPE | Scoop.it

With few huge characters in games being LGBT, are companies targeting the LGBT community for profit, asks Jake Basford.


Via Matt Skallerud
art smith's insight:

it's a gay, gay world #Channel125TV @GayTVusa

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LGBTs have high income, says Prague business forum

LGBTs have high income, says Prague business forum | the ART of HYPE | Scoop.it
LGBTs have high income, says business forum New York Daily News Prague, Aug 17 — The lesbian, gay, bisexual and transgender (LGBT) community is rich and has a high disposable income that makes it attractive in times of recession, according to a...

Via Matt Skallerud
art smith's insight:

Yet another reason to advertise on www.GayTVusa.com ...#ARTofHYPE #Channel125TV 

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Rescooped by art smith from The Marketing Technology Alert
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Infographic: 2013 Top WordPress Plugins for Business - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: 2013 Top WordPress Plugins for Business - Marketing Technology Blog | #TheMarketingAutomationAlert | the ART of HYPE | Scoop.it
For a long time, we’ve watched as some WordPress plugin popularity has been driven by personal or consumer-based installations. What about business? There are a series of plugins that can be leveraged for driving great results for businesses.

Via iNeoMarketing
art smith's insight:

 2013 Top WordPress Plugins for Business - Marketing Technology Blog | #TheARTofHYPEt | @scoopit http://sco.lt/... @ARTofHYPE

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iNeoMarketing's curator insight, August 12, 2013 7:48 AM
  • See the article at www.marketingtechblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
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City looks for new branding

City looks for new branding | the ART of HYPE | Scoop.it
No one knows yet what a new logo and design scheme for the City of Grand Ledge will look like, but the city council is convinced they need to have one.
art smith's insight:

even cities and government agencies need good branding ...  more branding info @ www.theARTofHYPE.com

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CASE STUDY: Predator or Pioneer? Absolut’s 30+ Year History with LGBT Brands

CASE STUDY: Predator or Pioneer? Absolut’s 30+ Year History with LGBT Brands | the ART of HYPE | Scoop.it

It’s good to be first. In 1981, Absolut Vodka ran print ads in two magazines geared toward gay men: “The Advocate” and “After Dark.” On a hunch, according to Todd Evans of Rivendell Media, Absolut took the opportunity to own the gay market with minimal investment and stand out from its competitors. At the time, few media outlets served gay men (LGBT, by the way, wasn’t a concept yet).


Via Matt Skallerud
art smith's insight:

Absolut-ly a proud sponsor of LGBTQ causes?

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art smith's comment, September 26, 2013 7:39 PM
Absolut-ly a proud sponsor of LGBTQ causes?
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Marketing to the LGBT community is not for everyone

Marketing to the LGBT community is not for everyone | the ART of HYPE | Scoop.it
So today I would like to elaborate on something. Last Friday I wrote a post called “Dealing with opposition when preparing an LGBT outreach.” This post was in response to a reader question I received.

Via Matt Skallerud
art smith's insight:

Not everyone wants gay customers ... just ask Barilla Pasta .. #LGBTQ #ARTofHYPE

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art smith's comment, September 26, 2013 7:29 PM
Not everyone wants gay customers ... just ask Barilla Pasta .. #LGBTQ #ARTofHYPE
Rescooped by art smith from LGBT Online Media, Marketing and Advertising
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Barilla says no to gay couples in advertising

Barilla says no to gay couples in advertising | the ART of HYPE | Scoop.it
«I would not do a commercial with a homosexual family, not for lack of respect toward homosexuals – who have the right to do whatever they want without disturbing others – but because I don't agree with them and I think we want to talk to traditional...

Via Matt Skallerud
art smith's insight:

I guess it's back to Kraft products ... bye bye Barilla!

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Don’t Let it Die! Tips to Feed and Grow Your Small Business Online Network – by Fred McMurray

More than meets the eyes. (Don’t Let it Die!
art smith's insight:

Virgin advice on small business ...

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Social media: Why it's the worst phrase in marketing - iMediaConnection.com

Social media: Why it's the worst phrase in marketing - iMediaConnection.com | the ART of HYPE | Scoop.it
Check out our CEO's article on why social media is the worst phrase in marketing http://t.co/s9jWo56IG7 @brandone @iMediaTweet
art smith's insight:

is it REALLY the worst phrase in marketing?  Not so much ...

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Content Marketing Checklist To Get Read, Shared and Commented

Content Marketing Checklist To Get Read, Shared and Commented | the ART of HYPE | Scoop.it
RT @GerryMoran: #ContentMarketing Checklist To Help Your Messaging Get Read, Shared and Commented On http://t.co/dVMcbXG15G
art smith's insight:

Sharing is Good.  

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Reasons Why You Need Image Rebranding

Reasons Why You Need Image Rebranding | the ART of HYPE | Scoop.it
“Who you are is speaking so loudly that I can’t hear what you are saying” – Ralph Waldo Emerson. People say Image is everything.  Your image speaks louder than your words. Even in silence your Imag...
art smith's insight:

Your image matters.  More small business ideas at www.theARTofHYPE.com/ramblings.php

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4 Old Fashioned Ways of Marketing that Aren’t Dead – Yet

4 Old Fashioned Ways of Marketing that Aren’t Dead – Yet | the ART of HYPE | Scoop.it
With so much competition in modern day advertising, why not consider old fashioned, yet highly effective, ways of marketing online and in the real world?
art smith's insight:

Sometimes the old-fashioned way still works ...

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The Big UK LGBT Community Survey

The Big UK LGBT Community Survey | the ART of HYPE | Scoop.it
The Intercom Trust, has launched a survey of lesbian, gay, bisexual and trans (LGBT) people in the South West. The Trust is inviting ... Popular holiday destination for gay and lesbian travellers, the Florida Keys & Key West are.

Via Matt Skallerud
art smith's insight:

#Channel125TV @GayTVusa

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Charlotte Pride sees increased business support - QNotes

Charlotte Pride sees increased business support - QNotes | the ART of HYPE | Scoop.it

Charlotte Pride, slated for Aug. 24-25, has done its due diligence in securing a vast array of corporate partners this year. At the pinnacle as presenting sponsors are Bank of America, PNC Bank, Scorpio, Time Warner Cable and Wells Fargo. A host of other businesses — large and small alike — have joined the presenting sponsors this year. It’s just one sign of increased support for this southern city’s growing Pride festivities.


Via Matt Skallerud
art smith's insight:

Congrats! @ChrisColeman will be proud!

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Kelly Riker's curator insight, August 16, 2013 4:41 PM

Spend your gay dollars with businesses that support LGBT cuases.

Rescooped by art smith from LGBT Online Media, Marketing and Advertising
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Chicago's gay businesses gather clout

Chicago's gay businesses gather clout | the ART of HYPE | Scoop.it

And while today's openness to LGBTQ businesses is a given, especially among young people, Stewart-Winter says many more gay businesses are owned by men than by women, and some corporate...


Via Matt Skallerud
art smith's insight:

Gay Clout in the Windy City #ARTofHYPE @theARTofHYPE http://sco.lt/...

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Five ways that video can boost your digital marketing campaigns - Econsultancy | #TheMarketingAutomationAlert

Five ways that video can boost your digital marketing campaigns - Econsultancy | #TheMarketingAutomationAlert | the ART of HYPE | Scoop.it
The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.

 

Condensed...

 

In addition, try these five ideas for making video a powerful contributor to your successful campaigns.

1. Boost email clickthroughs and sharing

2. Grow interest through display advertising

3. Increase the impact of retargeting

4. Reach more viewers via paid search

5. Get pinned and Instagrammed


Via iNeoMarketing
art smith's insight:

@GayTVusa #ARTofHYPE

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iNeoMarketing's curator insight, August 12, 2013 9:30 AM

At this point I think you are aware of the benefits of video in B2B marketing, and the aforementioned 5 ideas are useful ways to leverage the value of video. The more important point right now: increasing the adoption of video by B2B marketers. Hint: try Vine to dip your toes in the water.


  • See the article at econsultancy.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


Mikko Jarvenpaa's curator insight, August 23, 2013 9:05 PM

You know you have to do video, but do you know how to get the most out of it?