We all love a good story.
Our lives are filled with millions of stories- historical and factual, mythological and fantastical, personal and public, long and short. Stories are how we make sense of the world around us, gain knowledge and insights, get inspired and situate our own existence in the overwhelming narrative around us. Stories are engaging, enveloping and entertaining.
And through my personal experience, I’ve often found that the best designers and copywriters are the ones that tell the best stories in their work.
Here are 5 lessons from powerful storytelling that can help you create great design and high-conversion copy:
Via Gregg Morris