The #1 trait of a persuasive story is how “engaging” the story is.
There are a million writing blogs that will go on and on about how to craft amazing stories, but is any of that (potentially good) advice backed up by research? In fact, there is an additional study conducted by Green & Brock that addresses just what makes a story engaging. Here’s what they found:
Wow!! My entire review just disappeared! Well -- go read this great article anyway :)
Here is what to pay attention to: all the solid tips -- based on research -- on how to create better stories. They are great. Particularly modeling, irony, imagery, and going beyond the digital campfire. There's lots more to this article that what I have mentioned here.
So go read it. In the meantime, I'll chat with the Internet Powers That Be to hunt for the original review I wrote in whatever black hole it has found itself in! Ay yi yi ....
Karen Dietz, for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz, Jim Signorelli, Brad Tollefson