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The Art and Craft of Story Telling
What is the basis of "story"? Why is it so important to us?
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Rescooped by Joe Otis Costello from Story and Narrative
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Great Design is Just Powerful Storytelling

Great Design is Just Powerful Storytelling | The Art and Craft of Story Telling | Scoop.it
We all love a good story.

 

Our lives are filled with millions of stories- historical and factual, mythological and fantastical, personal and public, long and short. Stories are how we make sense of the world around us, gain knowledge and insights, get inspired and situate our own existence in the overwhelming narrative around us. Stories are engaging, enveloping and entertaining.

 

And through my personal experience, I’ve often found that the best designers and copywriters are the ones that tell the best stories in their work.

 

Here are 5 lessons from powerful storytelling that can help you create great design and high-conversion copy:


Via Gregg Morris
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Within Two Worlds

"Within Two Worlds depicts an alternate perspective by giving us the illusion of times movement, signifying a beginning and end within a world of constant contradiction.…...
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Rescooped by Joe Otis Costello from Books, Reading and Storytelling
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7 Ways to Use Brain Science to Hook Readers

7 Ways to Use Brain Science to Hook Readers | The Art and Craft of Story Telling | Scoop.it

If you want to hook readers and reel them in, use brain science...


Via Chris Lott
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Rescooped by Joe Otis Costello from Quote for Thought
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Character

Character | The Art and Craft of Story Telling | Scoop.it

Via Sakis Koukouvis
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The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) | The Art and Craft of Story Telling | Scoop.it
The #1 trait of a persuasive story is how “engaging” the story is.

There are a million writing blogs that will go on and on about how to craft amazing stories, but is any of that (potentially good) advice backed up by research? In fact, there is an additional study conducted by Green & Brock that addresses just what makes a story engaging. Here’s what they found:

 

Wow!! My entire review just disappeared! Well -- go read this great article anyway :)

 

Here is what to pay attention to: all the solid tips -- based on research -- on how to create better stories. They are great. Particularly modeling, irony, imagery, and going beyond the digital campfire. There's lots more to this article that what I have mentioned here.

 

So go read it. In the meantime, I'll chat with the Internet Powers That Be to hunt for the original review I wrote in whatever black hole it has found itself in! Ay yi yi ....

 

Karen Dietz, for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Jim Signorelli, Brad Tollefson
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