The Age of Influence
749 views | +0 today
The Age of Influence
A Look at What is Influencing Influence
Curated by JohnEaton2012
Your new post is loading...
Your new post is loading...
Scooped by JohnEaton2012
Scoop.it!

Prove ROI from Social Media Engagement | b2bmarketing.net

Prove ROI from Social Media Engagement | b2bmarketing.net | The Age of Influence | Scoop.it
With marketers under unprecedented pressure to prove the value of every marketing pound, here’s how to meet the social media evaluation challenge.
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Powerful Appinions Dashboards Provide Influence Analytics at a Glance | Appinions

Powerful Appinions Dashboards Provide Influence Analytics at a Glance | Appinions | The Age of Influence | Scoop.it
Influence changes every day with the natural ebb and flow of conversations and content that is meaningful enough to capture the attention of an audience.
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

What Price Would You Put on an Influencer?

What Price Would You Put on an Influencer? | The Age of Influence | Scoop.it
Today, anyone can publish online and reach the entire world. Anyone can learn how to rebuild a car stereo, fix a leaky faucet, or bake a soufflé just by watching a YouTube video or reading a blog (What Price Would You Put on an Influencer?
more...
No comment yet.
Rescooped by JohnEaton2012 from Curation, Social Business and Beyond
Scoop.it!

The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | The Age of Influence | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
more...
Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 2014 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

Scooped by JohnEaton2012
Scoop.it!

Raymond Morin: The Five ¨C¨ That Rules The Social Media Influencers (or Ambassadors)

Raymond Morin: The Five ¨C¨ That Rules The Social Media Influencers (or Ambassadors) | The Age of Influence | Scoop.it
The contextual science of marketing influence in social media To identify the ambassadors and influencers that will fit the best to a campaign in social media, marketing professionals and business ...
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

The ‘Scandal’ Influence: How Social TV and Engagement Can Drive Audience Viewership

The ‘Scandal’ Influence: How Social TV and Engagement Can Drive Audience Viewership | The Age of Influence | Scoop.it
Kerry Washington and the dynamic cast of ABC’s Scandal have taken over Thursday nights on ABC and practically every social media platform.
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

50,000,00 Twitter fans can't be wrong

A review of Cha, Meeyoung, et al. "Measuring User Influence in Twitter: The Million Follower Fallacy." ICWSM 10 (2010): 10-17. (My slides reviewing Cha et al.
more...
No comment yet.
Rescooped by JohnEaton2012 from What Brands Want
Scoop.it!

How Brands Use Twitter [INFOGRAPHIC]

How Brands Use Twitter [INFOGRAPHIC] | The Age of Influence | Scoop.it

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...


Via Lauren Moss, JohnEaton2012
more...
harish magan's comment, September 3, 2013 8:20 AM
Thanks to twitter for showing such diversified variety and one can choose and follow as per their interest and liking,The best part is that this is the only medium available where you can spread news to all your friends and wellwishers.
X GANG's curator insight, September 22, 2013 10:51 AM
Thibaut-Marc CAPLAIN@TM_CAPLAIN

#Lobbyiste de #CabinetCTM #Conseil #Traitement #Marketing @SarlCabinetCTM #Consultant #Associé de @I_DEMETTRE #International #Business @MasterBusinessF #Fr

X GANG's comment, September 22, 2013 10:52 AM
Thank for the news
Scooped by JohnEaton2012
Scoop.it!

Advocates or Influencers -- Which Are More Important to Your Brand Marketing Success?

Advocates or Influencers -- Which Are More Important to Your Brand Marketing Success? | The Age of Influence | Scoop.it
Written by Jure Klepic. A new debate stirring in the world of social media marketing has to do with the difference between advocates and influencers. Influencers might be celebrities, bloggers or p...
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Discussion Point: What Does 'Brands as Publishe...

Discussion Point: What Does 'Brands as Publishe... | The Age of Influence | Scoop.it
Brands working as publishers may be a necessary digital marketing component for many businesses, but try explaining that to the hard headed executives sitting at the boardroom table. Well, we've got the solution.
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Download presentation: 4 steps to influencer marketing

Download presentation: 4 steps to influencer marketing | The Age of Influence | Scoop.it
According to Nielson Global Trust’s Advertising Survey, it is said that if 14% of people trust ads, 78% of people trust consumer recommendations.
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Influencer Marketing: Who is Influencing Your Customers?

Influencer Marketing: Who is Influencing Your Customers? | The Age of Influence | Scoop.it
Learn about using influencer marketing to reach your target audience through the persuasive medium of influencers. (Influencer Marketing: Who Is Influencing Your Customers?
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Influencer Marketing: Who Do You Think Does it Best? - CMSWire

Influencer Marketing: Who Do You Think Does it Best? - CMSWire | The Age of Influence | Scoop.it
Influencer Marketing: Who Do You Think Does it Best?
CMSWire
Top10InfluencerAwards.jpg Do you recognize how important your customers are in promoting your brand?
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Brand Marketing | Why You Need To Brand Yourself

Brand Marketing | Why You Need To Brand Yourself http://successwithdustin.com/brandmarketing/ In this video I talk about brand marketing and why you need to ...
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

The Content King Declares The Blog's Dead - Forbes

The Content King Declares The Blog's Dead - Forbes | The Age of Influence | Scoop.it
The Content King Declares The Blog's Dead Forbes What I learned at the conference is that while everyone agrees that quality content is essential for marketing these days, fewer brands are measuring the real return on investment (ROI) than you...
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

8 Tips for Social CRM Success - Hospitality Technology

8 Tips for Social CRM Success - Hospitality Technology | The Age of Influence | Scoop.it
8 Tips for Social CRM Success Hospitality Technology In today's world of social media, blogs, online reviews and more, a new category of customer relationship management (CRM) technology, known as Social CRM, is allowing companies to interact with...
more...
No comment yet.
Rescooped by JohnEaton2012 from Social Media and Analytics
Scoop.it!

Social media content strategy: How to create your posts [INFOGRAPHIC]

Social media content strategy: How to create your posts [INFOGRAPHIC] | The Age of Influence | Scoop.it
Social media content strategy: How to create your posts [INFOGRAPHIC] Social media content strategy is the key managing your company campaigns. The good folks at mycleveragency ltd created this handy infographic to show you how to create your posts.

Via Peter Trapasso
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

8 Key Influencer Marketing Questions and Answers #mpb2b

8 Key Influencer Marketing Questions and Answers #mpb2b | The Age of Influence | Scoop.it
What is influencer marketing, how do you measure it and where it does fit into a marketing strategy?
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Five steps for measuring blogger influence - Customer Intelligence

Five steps for measuring blogger influence - Customer Intelligence | The Age of Influence | Scoop.it
There are thousands of blogs out there for every industry and topic. How do you determine which ones are worth your time? Here are five steps from SAS Blog Manager Alison Bolen.
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Decoding Social Influence: The Marriage of Marketing and Data Science - Huffington Post

Decoding Social Influence: The Marriage of Marketing and Data Science - Huffington Post | The Age of Influence | Scoop.it
Decoding Social Influence: The Marriage of Marketing and Data Science
Huffington Post
When I mention the term 'social marketing,' most people assume a connection to Facebook, Twitter, LinkedIn, etc.
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Q&A with John Eaton of the Mondelez Engagement Lab (Oreo, Trident, Wheat ... - Inside Facebook

Q&A with John Eaton of the Mondelez Engagement Lab (Oreo, Trident, Wheat ... - Inside Facebook | The Age of Influence | Scoop.it
Inside FacebookQ&A with John Eaton of the Mondelez Engagement Lab (Oreo, Trident, Wheat ...
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Jeff Cann: How to Make Influencer Marketing Work for You http://www.huffingtonpost.com/jeff-cann/influencer-marketing_b_3786985.html #Influ…

Jeff Cann: How to Make Influencer Marketing Work for You http://www.huffingtonpost.com/jeff-cann/influencer-marketing_b_3786985.html #Influ… | The Age of Influence | Scoop.it
Jeff Cann: How to Make Influencer Marketing Work for You http://t.co/H4tIgSu39w #InfluencerMarketing (RT @cwindley: Jeff Cann: How to Make Influencer Marketing Work for You http://t.co/H4tIgSu39w...
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Three Social Network Platforms You Should Know: Glipho, Adly and Binteo - EContent (press release)

Three Social Network Platforms You Should Know: Glipho, Adly and Binteo - EContent (press release) | The Age of Influence | Scoop.it
Three Social Network Platforms You Should Know: Glipho, Adly and Binteo EContent (press release) Adly skips the complicated endorsement contract to connect brands directly with a relevant star or influencer (the platform boasts relationships with...
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

Influencers vs. Advocates: Knowing Your Brand Goal - ClickZ

Influencers vs. Advocates: Knowing Your Brand Goal - ClickZ | The Age of Influence | Scoop.it
Influencers vs. Advocates: Knowing Your Brand Goal
ClickZ
At the end of the day, it doesn't have to be a choice between influencers and advocates.
more...
No comment yet.
Scooped by JohnEaton2012
Scoop.it!

50 Influencers in the Startup Space you should know! | Startups, Tech, Small Business, News, Features and Opinion

50 Influencers in the Startup Space you should know! | Startups, Tech, Small Business, News, Features and Opinion | The Age of Influence | Scoop.it
Included on a list as an influencer in digital marketing and the first thing I thought was digital marketing is dead: http://t.co/XkXIdpeij0
more...
No comment yet.