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Infographic: 20 Tips for your Facebook Business Page

Infographic: 20 Tips for your Facebook Business Page | Social Content Curation Library | Scoop.it

Check out this infographic for an overview of the basic principles for running a successful business presence on facebook and 20 tips that offer guidance, best practices and reminders for optimizing page posts, activity and images.


Via Lauren Moss, Jose Maria Hernandez Montes
Lee Tonitto's insight:

If you want an effective Facebook business page read this 

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Charles-Louis Mazerolles's curator insight, July 5, 2013 4:02 AM

Very useful :-) Thx

Prasanna's curator insight, July 8, 2013 1:35 AM

FB tips

Dillon Thomas's curator insight, July 8, 2013 7:44 PM

again .. This is good stuff... all relevent and simple to follow for success

www.facebook.com/dillondlite1

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A Cornucopia of Content Marketing Inspiration

A Cornucopia of Content Marketing Inspiration | Social Content Curation Library | Scoop.it

To show our appreciation for the dozens of business, personal, and creative resources that help us stay informed and do our jobs – and help us do the same for our readers – the Content Marketing Institute shares a few of the sources we rely on to support our own content marketing (and personal) missions.

 

This list is not exhaustive, but it offers a glimpse of the sources of our inspiration and is arranged by each contributor’s CMI function. Though our roles may dictate the types of resources we prefer and prioritize, we all agree that we couldn’t do our jobs without these influencers.

 

We hope our picks – as well as the additional resources we’ve listed at the end – will help guide you to greater content marketing success....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 27, 9:55 AM

Jodi Harris and the Content Marketing Institute deserve our thanks this Thanksgiving for their sharing throughout the year and for this valuable content marketing resource.

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Email marketing most effective, mobile marketing most difficult | Oracle Responsys

Email marketing most effective, mobile marketing most difficult  | Oracle Responsys | Social Content Curation Library | Scoop.it

In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings.

 

Completely understood why for it, the headline that is, speaks to the ongoing belief and faith in email marketing as one of, if not the most viable marketing channel for a variety of reasons.


Via Jeff Domansky
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Marco Favero's curator insight, November 25, 2:55 AM

aggiungi la tua intuizione ...

Clémence Marcastel's curator insight, November 25, 5:51 AM

Comparaison entre difficulté et efficacité des campagnes de Marketing Mobile et Emailing 

InfoProfitz's curator insight, November 28, 12:11 PM

Interesting questions - What do you think?

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How to Use SWOT Analyses for Smarter Content Strategies

How to Use SWOT Analyses for Smarter Content Strategies | Social Content Curation Library | Scoop.it

It's the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year's company goals and uncover opportunities for moving the needle on next year's.

But when most people run these analyses and calculate next year's predictions, they forget about one crucial thing: market conditions. They're so focused on internal metrics and results that they miss out on some fascinating, high-level insights. 

One way to analyze both internal and market conditions is through a content SWOT analysis. It provides a strategic view of the main opportunities and challenges that exist with content marketing in your market. The outcome of this analysis should be a high-level action plan containing the most important tasks that will impact the success of your content marketing.

This post walks you through the basics of a content SWOT analysis and show you how you can use one in next year's planning process.


Via Brian Yanish - MarketingHits.com
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Dalibor Čotar's curator insight, November 30, 3:14 AM

dodate vpogled ...

Comunicologos.com's curator insight, November 30, 10:13 AM

FODA y Marketing de Contenidos

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Scoop.it among top 10 content marketing brands

Scoop.it among top 10 content marketing brands | Social Content Curation Library | Scoop.it
We're back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing.

Via Ally Greer
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Great report on the top content marketing influencers and brands 

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Gilbert Faure au nom de l'ASSIM's comment, November 20, 3:59 PM
great!
ValPopescu's curator insight, November 21, 2:19 AM

Well done!

jose antonio gabelas's curator insight, November 23, 12:14 PM

añada su visión ...

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Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum

Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum | Social Content Curation Library | Scoop.it
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
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Forrester: Social Media Content Creation Waning

Forrester: Social Media Content Creation Waning | Social Content Curation Library | Scoop.it
Social Media - Consumers continue to join and engage with social networking sites, but the percentages of those who contribute new and fresh content to a broad array of social media fell or ...
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Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community

Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community | Social Content Curation Library | Scoop.it
Business 2 Community
Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ...
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50 best websites for entrepreneurs

50 best websites for entrepreneurs | Social Content Curation Library | Scoop.it
As an entrepreneur, you don't have time to waste sifting through websites to separate the wheat from the chaff, and now you don't have to, thanks to this list from Inc.'s Drew Hendricks.

Via massimo facchinetti
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Marco Favero's curator insight, September 21, 9:44 AM

aggiungi la tua intuizione ...

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Writing for SEO Part One: Basic Optimization Tips and the Logic Behind Them - Business 2 Community

Writing for SEO Part One: Basic Optimization Tips and the Logic Behind Them - Business 2 Community | Social Content Curation Library | Scoop.it
Writing for SEO Part One: Basic Optimization Tips and the Logic Behind Them
Business 2 Community
In a lot of ways, writing for SEO, or search engine optimization, has come full circle.

Via massimo facchinetti
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Marco Favero's curator insight, September 21, 8:49 AM

aggiungi la tua intuizione ...

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Storytelling Implications: Appealing To Values, Not Attitudes

Storytelling Implications: Appealing To Values, Not Attitudes | Social Content Curation Library | Scoop.it
In any industry, some of the most successful new business ideas are the most radical. But these are also the most likely to fail, fast. Having a proposition that goes against the prevailing view can be game-changing; if you can get people to agree with you. And there’s the hard [...]

Via Karen Dietz
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Karen Dietz's curator insight, September 12, 12:27 PM

Here's something to think about over the weekend -- when you are sharing your stories is your objective to change attitudes or values?


Turns out the answer could make a world of difference for you if you want to be more successful.


For many years I wrote about values (personal and organization), did workshops about them, and diagnosed companies regarding them. Here is part of what I taught:  values generate beliefs, behaviors, and attitudes. But the foundation is always a person's values.


So if you really want to fundamentally change yourself -- or facilitate change in someone else -- look to values.


This article does a handy job of explaining all of this and shares some important research from 2012 about circumventing resistance.


Bottom line for storytelling: craft your stories to address values, not simply attitudes. If you do so, you will rock the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Weird Facts About 5 of the World’s Most Famous Logos | Design | WIRED

Weird Facts About 5 of the World’s Most Famous Logos | Design | WIRED | Social Content Curation Library | Scoop.it
Sometimes, the most interesting aspect of a logo isn't the graphic itself. It's the story behind it.

Via k3hamilton
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k3hamilton's curator insight, September 4, 5:59 PM

Michelin man used to be a creepy smoking guy, CBS ripped its logo from religious drawings ( well TV kind of is a religious experience for some) and the Great Saul Bass pitch for a new bell logo

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5 Major Reasons People Still Use Email [Infographic]

5 Major Reasons People Still Use Email [Infographic] | Social Content Curation Library | Scoop.it
We’re always stressing the importance of collecting data, primarily email addresses. That’s because email marketing is powerful. Powerful for information spreading and powerful for driving sales.

Via Brian Yanish - MarketingHits.com
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Mistakes That a Social Media Marketer Should Avoid

Mistakes That a Social Media Marketer Should Avoid | Social Content Curation Library | Scoop.it
Social Media was once an unchartered territory for brands. However, when the marketers follow that billions of customers flocked in the platform like Twitter, Facebook, LinkedIn, Pinterest, and Instagram- the idea to tap their target audiences using such platforms click in their minds. Now, a significant number of marketers (almost 97%) use social media to establish connection with the buyers. There is no doubt that social marketing is very much popular. However, the problem is, most of the marketers still struggle with the tactics to create a relevant, personalized and engaging experience for their audiences.

Via Brian Yanish - MarketingHits.com
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Email marketing most effective, mobile marketing most difficult | Oracle Responsys

Email marketing most effective, mobile marketing most difficult  | Oracle Responsys | Social Content Curation Library | Scoop.it

In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings.

 

Completely understood why for it, the headline that is, speaks to the ongoing belief and faith in email marketing as one of, if not the most viable marketing channel for a variety of reasons.


Via Jeff Domansky
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Marco Favero's curator insight, November 25, 2:55 AM

aggiungi la tua intuizione ...

Clémence Marcastel's curator insight, November 25, 5:51 AM

Comparaison entre difficulté et efficacité des campagnes de Marketing Mobile et Emailing 

InfoProfitz's curator insight, November 28, 12:11 PM

Interesting questions - What do you think?

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2014 Email Marketing Tips and Statistics [Infographic]

2014 Email Marketing Tips and Statistics [Infographic] | Social Content Curation Library | Scoop.it

Tips and statistics for 2014 email marketing trends 


Via massimo facchinetti
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Scoop.it among top 10 content marketing brands

Scoop.it among top 10 content marketing brands | Social Content Curation Library | Scoop.it
We're back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing.

Via Ally Greer
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ValPopescu's curator insight, November 21, 2:19 AM

Well done!

jose antonio gabelas's curator insight, November 23, 12:14 PM

añada su visión ...

Lee Tonitto's curator insight, November 23, 5:29 PM

Great report on the top content marketing influencers and brands 

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You're Not the Only One Struggling with Analytics - Marketing Technology Blog

You're Not the Only One Struggling with Analytics - Marketing Technology Blog | Social Content Curation Library | Scoop.it
You're Not the Only One Struggling with Analytics by Douglas Karr on Marketing Technology Blog

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
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Fast SEO Competitive Analysis - Search Engine Watch

Fast SEO Competitive Analysis - Search Engine Watch | Social Content Curation Library | Scoop.it
Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.
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Satya Nadella on Microsoft's mobile strategy: Current market share isn't what ... - GeekWire

Satya Nadella on Microsoft's mobile strategy: Current market share isn't what ... - GeekWire | Social Content Curation Library | Scoop.it
GeekWire
Satya Nadella on Microsoft's mobile strategy: Current market share isn't what ...
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What's in a name – Integrated Marketing Management. - Customer ...

What's in a name – Integrated Marketing Management. - Customer ... | Social Content Curation Library | Scoop.it
Integrated Marketing Management refers to the end-to-end marketing process, from marketing strategy to customer experience measurement.
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How To Find Leads & Develop Your Brand on Social Media

How To Find Leads & Develop Your Brand on Social Media | Social Content Curation Library | Scoop.it

Social media is a great tool to nurture personal relationships with prospects and to build your brand. Learn the dos & don'ts of this kind of marketing.


Via Jesus Alvarez desde www.sercompetitivos.com
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The Psychology of Color in Marketing and Branding via HuffPost

The Psychology of Color in Marketing and Branding via HuffPost | Social Content Curation Library | Scoop.it

Marty Note
Great HuffPost roundup of several important infographics and psychology of color studies. Which ones surprised you? Problem is every website wants ALL of those emotions, but not all at once (lol). Key is picking right color for right content / place on your site.

RED may SUCK as a homepage because it chases people away, but red could ROCK as an accent. Red "buy" buttons have only been beat ONE TIME in thousands of tests we've run. So find the right color conversation and have it at the right time.

At Curagami (http://www.Curagami.com) we think of colors as ways to help tell stories. We try to "match the hatch" of the story we are telling to colors in our images or within supporting graphics such as icons or widgets.

When our story is EXCITING we like RED or variations of it. We may also isolate the red by using black and white. Isolating red makes its power SHOUT in just the right minimal way sometimes. Too much red makes you want to RELAX so we may follow a RED with a soothing green or blue.

Websites are hub and spoke so it van be impossible to map stories to color in sequence. BUT if you match the PAGE to your colors you can win and be sure to daisy chain content telling the same story with enough similar colors and scenttrail to create a sense of connection. If you tell a GREEN story and suddenly smack your readers with too much red they RUN.

Win the page, link the page and win the psychology of color battle in your web design.

And YES I'm breaking my Big Blogs curation rule for the 3rd time in a day (lol). Soon as you state a stupid rule like that you break it and that is a definite RULE (lol). M

 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 20, 4:45 AM

add your insight...


Linda Alexander's curator insight, September 23, 11:09 PM

I've always found the reaction to color fascinating. Here is a terrific article related to the psychology of color....and how it might impact your BRAND.

Scott Langston's curator insight, September 23, 11:52 PM

Emotion and marketing

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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | Social Content Curation Library | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.

Via Ally Greer
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Lee Werrell's curator insight, September 13, 5:00 AM

People who blanket their ads across social media need not read this, those who are professional and courteous should.

Gary Obermeyer's curator insight, September 13, 11:36 AM

Well presented information, but should not be used as gospel.  things change so fast in social media that there's a half-life to just about any rules and guidelines.  My best advice, have a plan that makes sense to you and pay attention to the analytics. 

Nicholas C. Rossis's curator insight, September 15, 8:17 AM

How not to annoy your followers on your social media: interesting for authors and non-authors alike.  

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Forrester Research on Twitter: Executing on customer experience strategy takes a village. No one team can be responsible for success. #OutsideIn http://t.co/5uzwXBjTvw

Forrester Research on Twitter: Executing on customer experience strategy takes a village. No one team can be responsible for success. #OutsideIn http://t.co/5uzwXBjTvw | Social Content Curation Library | Scoop.it
Executing on customer experience strategy takes a village. No one team can be responsible for success. #OutsideIn http://t.co/5uzwXBjTvw

Via Fred Zimny
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Fred Zimny's curator insight, September 5, 6:45 AM

True but very often forgotten.

Rescooped by Lee Tonitto from Content Creation, Curation, Management
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Where To Find The Best Stock Images

Where To Find The Best Stock Images | Social Content Curation Library | Scoop.it

Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. But there are other sites out there, and many of them are better than the status quo. Here are eight sites with great stock photos.


Via donhornsby, massimo facchinetti
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Tina Stock's curator insight, September 7, 3:28 PM

Smart, funny, quirky.  I love it...