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Find Good Images and Vector Illustrations with Freepik: The Free Image Search Engine

Find Good Images and Vector Illustrations with Freepik: The Free Image Search Engine | Social Content Curation Library | Scoop.it
Download thousands of FREE vectors, stock photos, HD photos and PSD

Via Robin Good
Lee Tonitto's insight:

Curate thousands of images royalty free for your presentations 

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Nedko Aldev's curator insight, May 7, 2013 11:55 PM

add your insight...

 
Paco Arcoleo's comment, May 14, 2013 3:16 PM
serioooo Robin, ricondivido mtr davvero utilissimo! Grandeee, grazie! :D
Robin Good's comment, May 14, 2013 3:28 PM
A te Paco!
Social Content Curation Library
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Rescooped by Lee Tonitto from Just Story It Biz Storytelling
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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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MichaelJDay's curator insight, July 24, 10:30 AM

If you don't think you use storytelling just stop and think for a moment, other than questions and commands our lives our made up of a microcosm of stories. Selling is storytelling. Sharing experiences in our lives is storytelling. The list goes on..

No Boxes's curator insight, July 24, 1:31 PM

How to tell your #business story.

massimo scalzo's curator insight, July 27, 5:34 AM

Thank You Karen ! It's very very interesting !!!

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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading | Social Content Curation Library | Scoop.it
A list of 38 fantastic marketing blogs any marketer should add to their reading list.

Via massimo facchinetti
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Rescooped by Lee Tonitto from CIM Academy Digital Marketing
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Augmented Reality Just Beginning to Change How We Interact With the Real World

Augmented Reality Just Beginning to Change How We Interact With the Real World | Social Content Curation Library | Scoop.it

Via The Digital Rocking Chair, CIM Academy
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Jonathan Troper's curator insight, November 24, 2013 1:42 PM

Depending how much effort is involved,  augmented reality (AR) could be used for training delivery. What are some examples where AR makes some kinds of learning possible that were not so straightforward before? 

CIM Academy's curator insight, November 28, 2013 3:02 AM

Augmented reality is just starting to impact on the way we market and communicate with customers.

Fabienne Cocheteau's curator insight, January 23, 3:28 AM

And it is just the beginning...

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10 Steps to Brilliant Social Customer Service [INFOGRAPHIC] | Social Media Today

10 Steps to Brilliant Social Customer Service [INFOGRAPHIC] | Social Media Today | Social Content Curation Library | Scoop.it

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CIM Academy's curator insight, November 11, 2013 5:21 AM

Nice infographic on social customer service - Step 3 'Set up your Listening Programme' - a great reason for using social media monitoring

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New Research Shows Why People Interact with Brands on Social Media -

New Research Shows Why People Interact with Brands on Social Media - | Social Content Curation Library | Scoop.it
A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively. The study looked into why millennials, people born between 1980 and 2000, connect with brands on social …

Via Bigfoot Digital, CIM Academy
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MadCityMedia's curator insight, March 7, 12:13 PM

Very informative.

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#Mobile Moments Should Equal Useful

#Mobile Moments Should Equal Useful | Social Content Curation Library | Scoop.it
This article is by Josh Bernoff, senior VP, Idea Development, at Forrester Research. He is the co-author of the new book, The Mobile Mind Shift. “Hello, customer. I’m from the company’s marketing department, and I’m here to help you.” That’s something you don’t hear very often. Customers expect marketers to try to [...]

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Eric_Determined / Eric Silverstein's curator insight, July 8, 10:35 AM

Josh shares his #Mobile insight:


"Start with your #customer and her #journey. Figure out what her real problem is and how mobile could help. We call these points where mobile solves problems “mobile moments,” and they’re very well suited to customers trained to get answers from their phones in an instant. 

Then line up all these moments and evaluate them on two scales. First, are they beneficial to the customer? Second, are they valuable to your company?"

 Share other examples where brands understand how to deliver mobile moments to their customers?
Ranjit Kovilinkal's curator insight, July 8, 9:23 PM

"Its about relationships...not marketing" - Starbucks

Rescooped by Lee Tonitto from Just Story It Biz Storytelling
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The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | Social Content Curation Library | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Karen Dietz
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Karen Dietz's curator insight, July 8, 9:18 AM

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tania Tytherleigh's curator insight, July 19, 5:37 PM

Storytelling is also a powerful leadership tool we can use to really connect with our staff. 

Rescooped by Lee Tonitto from The Marketing Technology Alert
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Modern Marketing: There Isn’t Just One View of the Funnel - MarketBridge

Modern Marketing: There Isn’t Just One View of the Funnel - MarketBridge | Social Content Curation Library | Scoop.it

Digest...

 

1. Program Focus (Top graphic)

With the program focus funnel, especially if you are leveraging marketing automation, you are trying to map back specific programs and content to specific personas in the specific stages of this funnel.

 

2. Operations Focus (Middle graphic)

As you can see with the operations focus funnel, the considerations change. The focus is on processes, not programs. Some key processes to note with this funnel are fast tracking, lead scoring, qualification stages, and lead recycling. No matter how you set up your operational funnel, you want to have a fast track path to sales. The sales team does not want to feel that qualified leads are being held up in Marketing. Lead scoring is simple to set up in marketing automation but hard to master. The same white paper could be downloaded by someone just collecting information or someone ready to close. How do you score it? Keep revisiting and adjusting your lead scoring on at least a quarterly basis.

 

3. Buyer’s Focus (Bottom graphic)

Some look at the above graphic and call it a buyer’s journey. It is—but it is a buyer’s journey through the funnel. Too many marketers overlook these distinct buyer’s actions as they plan campaigns and programs through the funnel. You must map specific content to these specific actions if you want to see specific results. The content that you would send out at the “Committing to change” stage should be different than that content going out at the “Justifying the decision” stage. Always take a moment and consider the buyer’s journey through the funnel as you plan and create your marketing initiatives.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
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iNeoMarketing's curator insight, July 7, 4:55 PM

At the end of the day, it's about having the right content to the right people at the right time.

FRANK FEATHER ~ Business Futurist's curator insight, July 8, 4:01 AM

Good article ... Why there is no single view of the marketing funnel.

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Every Type Of Mushroom You Need To Know About - Huffington Post

Every Type Of Mushroom You Need To Know About - Huffington Post | Social Content Curation Library | Scoop.it
Every Type Of Mushroom You Need To Know About
Huffington Post
Where do we begin with mushrooms? They run the gamut from beautiful to grotesque. They can even be magical.
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The 4 Things #Digital #Marketers are Missing

The 4 Things #Digital #Marketers are Missing | Social Content Curation Library | Scoop.it
Today, there's little distinction between marketing online and offline, which (ideally) leads to a fully integrated marketing strategy. To avoid the chaos these cross-functional strategies can create, check out these 4 key concepts that marketers often miss.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 3, 8:14 PM

Key quotes from Marketo: 


"Website traffic gives you thrills, but revenue pays the bills!"


“What decision would I make differently if I knew this number?” If you can‘t come up with a clear answer, it’s not a good metric to measure"


"Marketing is all about results – and we’re not talking about search positions here. We’re talking about conversions, sales and leads."


As we see from this and other articles, you need to understand your customer journey and engage at every touchpoint.

Jeff's curator insight, July 4, 1:54 AM

It's all a busy world on social media  keeping up with latest trends but people sometime don't notice that Mobile commence  has taken over laptops and desktops we are promoting our app platform on this topic  but you are reading this on your mobile device  so imagine having your business downloaded on to a customers devices  for instant access to your products and services  with latest offers been sent direct to their handset in their pocket with a pushnotifications  visit our website  AffiliatesApps.com  to watch videos on push notes and how simple  this feature is

We  are that confident that you will  see the importance  of mobile communication  with digital sales  we let you design & edit and control your marketing tool and further more our platform is FREE  

Rescooped by Lee Tonitto from Public Relations & Social Media Insight
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Forget ‘The Dark Side.’ Journalists Should Learn Marketing, Business Skills | Mediashift | PBS

Forget ‘The Dark Side.’ Journalists Should Learn Marketing, Business Skills | Mediashift | PBS | Social Content Curation Library | Scoop.it

When it comes to media work and the teaching of it, I loath the phrase, the dark side. It goes something like this: You teach journalism and PR in the same department? I stay away from the dark side.


Enough. Some journalists — and journalism educators — have an outsized ego about all things journalism and a palpable disdain for all things not. They made it a religion to ignore anything related to the business side in defense of the purity of news.


It was easy to be holier than thy marketer when some news organizations were turning year-over-year profits that would send drool down the chin of an oil and gas executive. Not today.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 4, 10:55 PM

Journalism has some work to do to catch up to the realities of news and business today. Journalists simply need more skills.

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The 4 Types of Content You Need to Start Creating - Business 2 Community

The 4 Types of Content You Need to Start Creating - Business 2 Community | Social Content Curation Library | Scoop.it
The 4 Types of Content You Need to Start Creating Business 2 Community Put simply, content marketing is all about the creation and targeted distribution of interesting and useful content, which can help build brand awareness, generate leads and...
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Content Creation Ideas: White Papers - Ballgame Strategy

Content Creation Ideas: White Papers - Ballgame Strategy | Social Content Curation Library | Scoop.it
White papers are an often overlooked component of a strong business content marketing plan. Learn how to write killer white papers in this post with 4 tips. (A killer white paper can drive more prospect engagement.
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Rescooped by Lee Tonitto from Content Creation, Curation, Management
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Content marketing: organization and management

Content marketing: organization and management | Social Content Curation Library | Scoop.it

Where does content marketing belong in the organization and do you need someone to manage it. A high-level overview of tasks and challenges.

 

Depending on the scope, context and ‘content marketing maturity level’ of your organization, you will organize the way you “do” content marketing differently. There will always – at the very least – be some people (internal, external or hybrid) who create content, someone who overviews the “project” (which in the end it is) and involvement of several stakeholders.


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, July 12, 7:36 AM

A useful summary and review from many sources of how companies organize and manage #contentmarketing activities and programs. There are also some "normative" guidelines provided.

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How to Build Headlines Using Social Media Analysis | Simply Measured

How to Build Headlines Using Social Media Analysis | Simply Measured | Social Content Curation Library | Scoop.it
Creating headlines can be tedious and difficult work. The smallest details make a big impact. I’ll be honest, I hate headlines. I spent years in the newspaper industry struggling with them. As a marketer, we battle the same issue, but with more complexity. We need clicks, but the right type of clicks, the right audience, the right…

Via massimo facchinetti
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malek's curator insight, July 13, 5:05 AM

A solid way to discover what will work the best is to focus on what hasn’t worked well in the past. 

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B2B brands fail to utilise social media: News from warc.com

B2B brands fail to utilise social media: News from warc.com | Social Content Curation Library | Scoop.it

Via CIM Academy
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CIM Academy's curator insight, November 5, 2013 1:49 AM

70% of business people consider B2B brands don't know how to communicate with them on social media and 60 % wanted to hear from them in this way!

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Social media adspend rises worldwide: News from warc.com

Social media adspend rises worldwide: News from warc.com | Social Content Curation Library | Scoop.it

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CIM Academy's curator insight, January 13, 5:07 AM

Paid advertising increases on social media.

Rescooped by Lee Tonitto from CIM Academy Digital Marketing
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Digital Marketing Strategy for Retail Stores | Internet Marketing, SEO Services

Digital Marketing Strategy for Retail Stores | Internet Marketing, SEO Services | Social Content Curation Library | Scoop.it
Digital Marketing Strategy for Retail Stores

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Cutting-Edge.co's curator insight, May 5, 5:50 AM

Great Infographic in small business/startup digital marketing strategy.

 

-CuttingEdgeCMO

See more on digital marketing at http://cutting-edge.co

Marc Trimble's curator insight, June 2, 8:56 AM

Throw in iBeacon.

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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | Social Content Curation Library | Scoop.it

...Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you're looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that businessand reach more of their nearly 200 million active monthly users.

 

All of the recommendations below are just that, recommendations. Take 'em or leave 'em however you'd like. Each can be implemented by going to LinkedIn, logging in, clicking on Profile in the top menu and then clicking on the greyEdit button. This will put your profile in edit mode, and you'll be able to change anything you need to. You may also want to take advantage of LinkedIn's suggestions and recommendations by clicking on the blue Complete My Profile button. LinkedIn will ask you a series of probing questions designed to get your profile even more complete....


Via Jeff Domansky
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Howard Fox's curator insight, July 8, 4:54 PM

A nice perspective about creating the perfect LinkedIn Profile.

Charlie Dare's curator insight, July 8, 9:54 PM

"Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Jayme Soulati shows how to optimize your LinkedIn profile for success."

Susan Fisher's curator insight, July 9, 9:57 AM

I like LinkedIn. It is professional, friendly and collegial. This is a pretty comprehensive guide to managing your profile. 

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Introducing the Content Promotion Ecosystem - Relevance

Introducing the Content Promotion Ecosystem - Relevance | Social Content Curation Library | Scoop.it

As shown above, there are a lot of different tools that make up the content promotion ecosystem. Many of them are very different from each other. However, what binds them all is their ability to help promote a brand’s content on owned, paid or earned media channels. Many of the tools can influence two or more channels. Let’s take a deeper look at the channels and the tools that impact them....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 7, 11:48 PM
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
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How to Create a Customer Service Strategy

How to Create a Customer Service Strategy | Social Content Curation Library | Scoop.it
A customer service strategy is just as important as a sales and marketing strategy. The customer service strategy supports your overall business goals. A successful sales and marketing strategy gets customers in the door; ...
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10 Stories of Unforgettable #Customer #Service

10 Stories of Unforgettable #Customer #Service | Social Content Curation Library | Scoop.it
Inspirational stories of great people and companies going above and beyond.

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Eric_Determined / Eric Silverstein's curator insight, July 3, 12:15 PM

"Every company says that their customers are their #1 priority, but stories show us that many businesses are ready, willing, and able to go the extra mile for each and every one of their customers."


As Entrepreneur Magazine highlights, nothing will beat an actual example to prove how far a company will go to create a memorable experience. 


Which story did you like best?


Share a story of your own?

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24 Content Marketing Tips from Inbound Marketing Pros

24 Content Marketing Tips from Inbound Marketing Pros | Social Content Curation Library | Scoop.it

Whether you are new to content marketing sphere or an old expert, it's always good to keep up on what the top industry pros are saying.

 

Here's an infographic created by referralcandy filled with 24 juicy tips and trends, every marketer needs to know.

 

A key trend and tip:

Interesting content is one of the top 3 reasons people follow a brand on social media site, while 7 in 10 consumers prefer getting to know a company via articles than ads....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 4, 12:57 AM

This handy infographic from ReferralCandy gives 24 useful tips for eCommerce content marketing from top inbound marketing experts.

Jeff Domansky's curator insight, July 4, 1:03 AM

Invaluable inbound marketing tips.

idweaver's curator insight, July 4, 8:17 AM

Cette infographie est une vraie bible pour tout Content manager!

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24 Content Marketing Tips from Inbound Marketing Pros

24 Content Marketing Tips from Inbound Marketing Pros | Social Content Curation Library | Scoop.it

Whether you are new to content marketing sphere or an old expert, it's always good to keep up on what the top industry pros are saying.

 

Here's an infographic created by referralcandy filled with 24 juicy tips and trends, every marketer needs to know.

 

A key trend and tip:

Interesting content is one of the top 3 reasons people follow a brand on social media site, while 7 in 10 consumers prefer getting to know a company via articles than ads....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 4, 12:57 AM

This handy infographic from ReferralCandy gives 24 useful tips for eCommerce content marketing from top inbound marketing experts.

Jeff Domansky's curator insight, July 4, 1:03 AM

Invaluable inbound marketing tips.

idweaver's curator insight, July 4, 8:17 AM

Cette infographie est une vraie bible pour tout Content manager!

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4 Keys to Ignite a Content Creation Culture

4 Keys to Ignite a Content Creation Culture | Social Content Curation Library | Scoop.it
Trying to get your organization on board with content creation? Here are 4 steps to help you spark some interest!
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